Sebanyak 64 item atau buku ditemukan

Revolutionising the financial industry. The role of FinTech banks in the digital age

Seminar paper from the year 2020 in the subject Economics - Finance, grade: 1,3, accadis Hochschule Bad Homburg, language: English, abstract: “Banking is necessary, banks are not”, Bill gates already stated in 1994. Internal factors, such as low margins and cost pressures, in addition to external factors, such as the financial crisis and the prioritisation of regulatory requirements, have alienated the banking sector from its customers. The traditional banking industry is increasingly obsolete and has failed to innovate over a long period of time. According to recent researches, traditional banks will not only lose 30% of its turnover; 76% are even afraid of losing complete parts of its businesses to FinTechs. Since 2015, the use of FinTech banks have risen strongly. This has shaken the foundations of traditional institutions, as well as the earnings model, due to the technology-enabled concept of FinTechs, without physical branches. Nevertheless, some researchers evaluate the financial reshape as sceptical, on account of the inherent risk of applying technology to finance. With regards to having a point of contact, surveys have shown that individuals, including young people, continue to attach great importance to the ability to have personal contact in a branch setting. Whether Bill Gates’ statement will take place in the next few years remains to be seen. The hypothesis that is tested in the following investigates present consumer preferences for financial services, main intensions for using FinTechs, as well as potential trust issues.

According to recent researches, traditional banks will not only lose 30% of its turnover; 76% are even afraid of losing complete parts of its businesses to FinTechs. Since 2015, the use of FinTech banks have risen strongly.

Feasibility study report of International Business Machines (IBM)

Project Report from the year 2012 in the subject Business economics - General, grade: A, University of California, Berkeley , course: BA, language: English, abstract: Since the inception of IBM Company it has made milestones in the information sand science of technology. Al though it has changed technology in a variety of ways, it also faces its own challenges like any other companies in the technology or business world. In order for management to guide the company in a good direction all these challenges and its results should be resolved for proper management and sustenance of the company. A new system to solve the challenges should be proposed, planned, budgeted and then developed to be fully implemented in the company. IBM or International Business Machines is the largest computer manufacturing company in the world based in the United States of America. IBM was founded by Thomas J. Watson as a merge of three companies in 1914. The Tabulating Machine Company, the International Time Recording Company and the Computing Scale of America, joined together to incorporate and formed IBM in 1924. At first the company did not rate itself by selling products, but by research and development. In 1930s IBM started developing business computers using their own research. In July 1980, Microsoft‘s bill gates agreed to create them n operating system for IBM‘s first personal computer. The company has made milestone in business by selling a range of products from mainframe computers, personal computers and successfully developed and sold business computers, (Jackson, 1997).

Project Report from the year 2012 in the subject Business economics - General, grade: A, University of California, Berkeley , course: BA, language: English, abstract: Since the inception of IBM Company it has made milestones in the ...

Business plan for a chocolate factory in Latvia

Research Paper (undergraduate) from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: N/N, , language: English, abstract: This paper represents a business plan and feasibility study for a chocolate factory outside Riga/Latvia. In its first section the paper depicts product line, organizational principles, supply chain strategies, and marketing strategy. In its second section it bases the enterprise on analysis of market and business environment in Latvia. It can be shown that the project falls in line with both economical developments and national and EU policies favoring foreign investment. The paper assumes a fictional but realistic mother firm in the UK to expand to the national market of Latvia in this way. The business plan comprises a description of products, a marketing strategy, a depiction of organization, basic corporate strategies and envisaged supply network, and a schedule for implementation. The feasibility study provides market and conditions analysis and financial rationale.

Research Paper (undergraduate) from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: N/N, , language: English, abstract: This paper represents a business plan and feasibility study for a chocolate ...

Islamic Bond - Sukuk - Chancen und Risiken auf dem internationalen Markt

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Investition und Finanzierung, DIPLOMA Fachhochschule Nordhessen; Zentrale, Sprache: Deutsch, Abstract: 1. Einleitung Seit dem Beginn der Finanzkrise im Frühjahr 2007 wird zunehmend über moralische Verpflichtungen der Wirtschaft debattiert. Das islamische Finanzwesen betont dies traditionell, da alle Finanzprodukte in diesem Rahmen mit den Grundsätzen des islamischen Rechts, der Scharia, in Einklang stehen sollten. Es wird immer mehr über Islamic Finance gesprochen und die schariakonformen Produkte, die sich daraus entwickelt haben. Man liest in wissenschaftlichen Publikationen in letzter Zeit Aussagen wie „Islamic Finance ist ein relativer Gewinner der Finanzkrise.“1 Des Weiteren wird häufiger auch in der öffentlichen Presse über die Alternative islamischer Finanzprodukte gegenüber herkömmlicher Finanzinstrumente geschrieben. Nun kann ich nicht das gesamte islamische Finanzwesen betrachten, denn es würde den Rahmen der Arbeit überschreiten. Vielmehr werde ich mich in dieser Arbeit mit den sogenannten Sukuk oder auch bekannt als Islamic Bonds befassen und deren Chancen und Risiken auf dem internationalen Markt genauer betrachten. Zum Anfang der Arbeit definiere ich die Sukuk und gehe auf deren Eigenschaften ein. In Kapitel 2 zeige ich die Chancen sowie Herausforderungen, die der internationale Kapitalmarkt zu bieten hat, auf. Zum besseren Verständnis gehe ich auf die Entwickelung des Sukuk-Marktes ein und befasse mich zum Ende des zweiten Kapitels genauer mit zwei Praxisbeispielen. Die Risiken auf dem internationalen Markt werden im Kapital3 behandelt. Ich gehe nicht nur auf die Marktrisiken ein, sondern analysiere zusätzliche Risiken die weitestgehend durch Marktveränderungen auftreten können. Im letzten Kapitel schließe ich mit einem Fazit und einer Bewertung über die erarbeiteten Ergebnisse ab. Zusätzlich gebe ich einen Ausblick auf die weitere Entwicklung der Sukuk und deren Chancen und Risiken. Um die Thematik praxisnah zu vermitteln, werden in dieser Arbeit die arabischen Bezeichnungen der elementaren Begriffe benutzt. Zum besseren Verständnis schließt sich ein Glossar an das Ende der Arbeit an.

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Investition und Finanzierung, DIPLOMA Fachhochschule Nordhessen; Zentrale, Sprache: Deutsch, Abstract: 1.

Integration of location based services into the social CRM strategy

How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?

Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on CRM and carefully scrutinizing the mobile application and its functions, the author aims at investigating how Foursquare can be used as a CRM tool throughout the customer relationship life-cycle. Since large companies managing renowned brands usually have more sophisticated tools to enforce their CRM strategy, this thesis is less concerned with those large enterprises, but rather focuses on small, local businesses that decide to enter the realm of customer relationship management.

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: ...

Customer Relationship Marketing - viewpoints and aspects about crm

Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, 4 entries in the bibliography, language: English, abstract: The following report is illustrating the various viewpoints of several experts as well as the personal opinion of the author of this report about cus tomer relationship marketing in practice. The experts viewpoints are based on selected articles handed out during lecture. Whereas the personal viewpoint illustrated in this report derives from personal experience as well as asorted literature used for preparation.

Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, language: ...

Implementing CRM systems

Approaches and potential problems

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Munich, course: Customer Relationship Management, 7 entries in the bibliography, language: English, abstract: Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offers no return on investment. While the planning and implementation of the CRM projects are examined in this work, potential organisational problems and barriers in the attitude of involved employees are analyzed for each implementation phase. The foundation of an accurate CRM implementation is the adoption of a firm’s strategy that should be designed to optimize both profitability and customer satisfaction. Many organisations today have discovered it is a mistake to think about Customer Relationship Management (CRM) systems exclusively in technological terms. A customer focus without accurate information is similar to attempting to circumnavigate the planet without a map.1 Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offers no return on investment. While the planning and implementation of the CRM projects are examined in this work, potential organisational problems and barriers in the attitude of involved employees are analyzed for each implementation phase. The foundation of an accurate CRM implementation is the adoption of a firm’s strategy that should be designed to optimize both profitability and customer satisfaction. To realize CRM, organisations must foster behaviours and implement processes and technologies which support coordinated customer interactions throughout all customer channels. In order to achieve this, organisations must develop the strategic and functional components of the CRM projects. The implementation of a CRM strategy is a series of small projects. These projects are all identified when the strategy is defined, and they normally fall into the categories: developing a strategy, implementing operational and analytical projects. If this is not done accurately and/or there is lack of management understanding and commitment, the organisation can be exposed to problems such as retention of employees or data quality problems. The organisation is thus not in a position to initiate the desired customer relationship and to increase revenues while at the same time reducing costs.

If this is not done accurately and/or there is lack of management understanding and commitment, the organisation can be exposed to problems such as retention of employees or data quality problems.

Factors Impacting Customer Relationship Performance in Social CRM

Case Study: Saipa Automotive Company

Research Paper (undergraduate) from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A++, , course: Customer Relationship Performance in Social CRM, language: English, abstract: Customer relationship performance results from the successful implementation of CRM, which leads to effective and efficient marketing activities, gaining a competitive advantage, customer loyalty, and ultimately company performance. This study examined customer relationship orientation and CRM capabilities and value creation methods in social networks on customer relationship performance. We used a structured questionnaire to measure the research variables, and the statistical population was the Saipa company's managers in 2020. A structural equation modeling based on linear regression calculation between different variables is used to investigate the relationship between the hypotheses. The study results indicate a significant effect of customer relationship orientation, value creation methods, use of social media, and social information processing on customer relationship performance. Also, customer relationship performance has a significant effect on company performance, while CRM and customer relationship orientation's social capabilities do not.

Research Paper (undergraduate) from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A++, , course: Customer Relationship Performance in Social CRM, language: English, abstract: ...

Selection of CRM software for the event sector

Using the example of the German event management company XYZ

Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A- (1,5), University of Birmingham (University College Birmingham), language: English, abstract: This study was undertaken to recommend a suitable customer relationship management (CRM) software for the German event agency XYZ. For this reason three different CRM software products were evaluated. Four research objectives were established to achieve the aim. They were the principles of customer relationship management; the benefits and problems connected with the implementation of CRM; the importance of measures to get loyal customers and a comparison of different software products with regard to different criteria. Using the case study strategy including secondary research methods the researcher was able to answer the research objectives and the aim. The main sources used in this investigation were secondary sources due to the large number of information available in these sources. Prior the development of an assessment schematic was necessary to evaluate the credibility of these sources. Personal experience with CRM, the current importance of this topic and the gap in the event based literature motivated the researcher to undertake this study. The findings indicated that the competitive environment in which small and medium enterprises operate make it necessary to implement a good working CRM system to identify potential customers who might become loyal. Indeed, a universal definition of terms such as CRM, customer satisfaction and loyalty is missing or the terms are not clearly defined. Findings also revealed that there is still a gap in literature concerning CRM within the event industry, especially within event management companies. The number of data concerning aspects such as competition and customer orientation regarding to event management companies is also rare or missing. Beside these limitations, research indicates that the market of CRM software products is growing. Especially web based CRM solutions such as on-demand software have become more popular in the last few years, due to the mostly unproblematic implementation and the lower price of these products compared to traditional software packages. Recommendations for further research include a deeper analysis of CRM within the events industry and a clear definition of terms which are connected with CRM such as customer satisfaction and customer loyalty. More information on customer orientation, customer loyalty and competitiveness especially within event management companies would help to establish a more precise catalogue of software selection criteria.

Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: A- (1,5), University of Birmingham (University College Birmingham), language: English, abstract: This study was undertaken ...

E-Commerce and Egg PLC

Seminar paper from the year 2003 in the subject Business economics - Trade and Distribution, University of Phoenix, 10 entries in the bibliography, language: English, abstract: In this paper, a brief overview of the financial services sector in the United Kingdom will be had, including the current state of e-commerce in the industry. A summary of Egg’s business to date will then be provided. Next, how e-commerce may change the industry and effect Egg will be presented, as well as an assessment of the effectiveness of Egg’s current e-commerce strategy. And, finally a recommendation for potential strategies for Egg will be given. In the end, it will be clear that the Internet is a powerful force in the financial services sector, in the United Kingdom, and Egg is positioned to remain a leader in the industry.

Seminar paper from the year 2003 in the subject Business economics - Trade and Distribution, University of Phoenix, language: English, abstract: In this paper, a brief overview of the financial services sector in the United Kingdom will be ...