This groundbreaking undergraduate textbook on modern Standard English grammar is the first to be based on the revolutionary advances of the authors' previous work, The Cambridge Grammar of the English Language (2002). The text is intended for students in colleges or universities who have little or no previous background in grammar, and presupposes no linguistics. It contains exercises, and will provide a basis for introductions to grammar and courses on the structure of English, not only in linguistics departments but also in English language and literature departments and schools of education.
Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, 4 entries in the bibliography, language: English, abstract: The following report is illustrating the various viewpoints of several experts as well as the personal opinion of the author of this report about cus tomer relationship marketing in practice. The experts viewpoints are based on selected articles handed out during lecture. Whereas the personal viewpoint illustrated in this report derives from personal experience as well as asorted literature used for preparation.
Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, language: ...
Inhaltsangabe:Abstract: Doing business is easy. Doing business successfully is difficult. Doing business successfully in the long run is a real challenge to management and employees. Companies are driven by the pursuit for growth, and profitability. The increasing globalization process is creating fierce competition. The need for a clear strategy, a guideline is essential to succeed permanently. This means to shift the concentration from short term objectives to long term ones, based on the main determents of success the customer. The purpose is to find out whether companies are putting strategic emphasis on Customer Relationship Management (CRM), that is, if companies perceive CRM as an important part of their strategy in general or if CRM is an unused tool and is given less intention. Two parts a theoretical and an empirical one are the main components of this thesis. The theoretical part covers three important issues strategy, CRM and the combined view on both single parts. The empirical study is based on a quantitative method a questionnaire containing 10 general questions regarding CRM and strategy which includes the response of 106 companies mainly from Sweden and Germany. Stating to be customer oriented is only one thing of the medal. To obtain and to maintain customer focus when doing business is far more difficult. It demands understanding of the complexity, commitment, expertise and time. Obstacles derive from a false interpretation of what customer-led means, from reluctance to change, a lack of communication, and eagerness. Without having a strategy it is nearly impossible to be accomplished. The successful alignment of CRM components and other strategic issues to one viable corporate strategy is essential for future success. This includes constant innovation, foresight, and freedom of mind and thoughts. Inhaltsverzeichnis:Table of Contents: Abstract2 Introduction2 Purpose2 Method2 Analysis and conclusions3 Table of Content4 Table of figures and tables6 1.Introduction7 1.1Background7 1.2Problem discussion8 1.3Purpose9 1.4Limitations9 1.5Disposition9 2.Methodology11 2.1Scientific approach11 2.1.1Induction11 2.1.2Deduction11 2.1.3Our approach11 2.2Research method11 2.2.1Qualitative12 2.2.2Quantitative12 2.2.3Our method12 2.3Method for collecting data13 2.3.1Secondary data13 2.3.2Primary data15 2.3.3Our data collection15 2.4The [...]
The Role of Communication in Teaching and Training
Intended for students who have little or no background in the field, this text provides a basic introduction to the research and theory related to communication in the classroom. Blending social science and humanistic approaches, "An Introduction to Communication in the Classroom"'s concepts and applications will help enhance readers' ability to communicate with their students. FeaturesThe text offers a brief and basic introduction to concepts and applications related to communication in the classroom. Because the text does not assume any prior knowledge of communication concepts, the text is written to be very accessible, avoiding technical language and jargon. This brief, inexpensive text allows instructors lots of flexibility for incorporating it into their courses. Numerous applications throughout the text will help students connect the theory to practical communication skills that they will use in the classroom. The text blends the social science and humanistic approaches to instruction, offering a broad perspective of the available research in the field today. The text is written by experts in the field. In addition, the authors combine a total of 65 years of experience teaching instructional communication.Related Texts Mottet, Richmond, & McCroskey's "Handbook of Instructional Communication: Rhetorical and Relational Perspectives" 1/e (c)2006 Chesebro & McCroskey's "Communication for Teachers" 1/e (c)2002
The text blends the social science and humanistic approaches to instruction, offering a broad perspective of the available research in the field today. The text is written by experts in the field.
Kebahagiaan dan kemaslahatan umat manusia merupakan tujuan utama setiap hukum, termasuk hukum agama. Buku ini memaparkan alasan (hujjah) yang melatari setiap ketentuan agama. Ia menerangkan tingkatan makna yang lebih dalam dari simbol-simbol dan praktik-praktik tradisional, seraya memadukan pendekatan tekstual dari sisi mistik, intelektual, dan tradisional, Sehingga muncul sebuah tafsir batin yang menarik terhadap simbol-simbol dan praktik-praktik tersebut. Untuk mengetahui alasan puncak Allah dalam membebankan berbagai kewajiban, manusia harus memahami dan menyingkapkan makna-makna dari setiap tanda dan simbol (Syi’ar) yang terhampar di seluruh semesta. "Diterbitkan oleh penerbit Serambi Ilmu Semesta" (Serambi Group)
