Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.
... Media : Social Shaping and Consequences of ICTs . London : Sage , pp . 90-104 . Kress , G. ( 2003 ) Literacy in the New Media Age . London : Routledge . Latour , B. ( 1991 ) ' Technology is society made durable , in J. Law ( ed . ) , A ...
A sociological approach to understanding new media’s impact on society We use cell phones, computers, and tablets to access the Internet, read the news, watch television, chat with our friends, make our appointments, and post on social networking sites. New media provide the backdrop for most of our encounters. We swim in a technological world yet we rarely think about how new media potentially change the ways in which we interact with one another or shape how we live our lives. In New Media and Society, Deana Rohlinger provides a sociological approach to understanding how new media shape our interactions, our experiences, and our institutions. Using case studies and in-class exercises, Rohlinger explores how new media alter everything from our relationships with friends and family to our experiences in the workplace. Each chapter takes up a different topic – our sense of self and our relationships, education, religion, law, work, and politics – and assesses how new media alter our worlds as well as our expectations and experiences in institutional settings. Instead of arguing that these changes are “good” or “bad” for American society, the book uses sociological theory to challenge readers to think about the consequences of these changes, which typically have both positive and negative aspects. New Media and Society begins with a brief explanation of new media and social institutions, highlighting how sociologists understand complex, changing relationships. After outlining the influence of new media on our identities and relationships, it discusses the effects new media have on how we think about education, practice our religions, understand police surveillance, conceptualize work, and participate in politics. Each chapter includes key sociological concepts, engaging activities that illustrate the ideas covered in the chapter, as well as links, films, and references to additional online material.
... media for work and pleasure. For example, you may spend five hours total on your smartphone, but most of this time ... social networks matter. Remember the Pew Research survey on teens, technology, and friend- ship from chapter 1 ...
Buku ini hadir sebagai jawaban atas berkembangnya evolusi bidang pemasaran yang semakin tak terbendung. Sebuah triger dari dampak pandemi Covid-19 yang meluluhlantakkan sendi kehidupan tak ayal mereduksi sebuah teknik pemasaran konvesional menjadi tidak efektif di berbagai penjuru dunia. Sosial distancing yang menjadi regulasi di berbagai negara tak ayal memaksa para pelaku bidang pemasaran untuk merumuskan cara baru dalam strategi pemasaran yang sempat shock oleh bencana terbesar abad ini. Tak ayal seiring dengan berkembangnya teknologi dan sistem informasi yang semakin masif belakangan ini mendorong pelaku usaha berkolaborasi memasarkan produk mereka dalam platform yang tak pernah terpikirkan sebelumnya. Jauh sebelum pandemi melanda, perkembangan dunia digital mengalami lonjakan yang signifikan, mereka merambah ruang-ruang menerobos batasan dan sekat-sekat yang sebelumnya seakan mustahil untuk ditaklukkan. Benar, dunia digital saat ini bagaikan raksasa tidur yang terbangun dari keheningan. Ia mampu menembus batas terdalam diri kita melalui gadget yang hadir dimanapun kita membutuhkannya hanya di genggaman dan melalui sebuah sentuhan dan dunia pun terbuka lebar memenuhi keinginan kita. Melalui buku ini pembaca akan dibimbing menjadi seorang yang diharapkan mampu menjawab tantangan zaman di bidang pemasaran khususnya digital marketing. Para mahasiswa maupun pelaku UMKM dalam mengimplementasikan digital marketing sebagai sarana pemasaran yang efektif dan efisien menuju tataran dunia baru, semoga.
Buku ini hadir sebagai jawaban atas berkembangnya evolusi bidang pemasaran yang semakin tak terbendung.
