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Discovering Public Relations

An Introduction to Creative and Strategic Practices

The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns"--

Introduction to Public Relations

Strategic, Digital, and Socially Responsible Communication

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.

The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.

100 Methods for Total Quality Management

From force field analysis to `zero defects', from `brainstorming' to the Deming Wheel, this volume meets the need for a short, accessible reference to the 100 most frequently adopted methods for implementing total quality management. Central to the book is a broad interpretation of TQM - the methods addressed are relevant to all those interested in using explicit tools, qualitative and quantitative, to assist problem-solving, analysis and evaluation in the management process. After an introduction briefly outlining the basic principles of TQM, the bulk of the book then provides clear, concise outlines of the 100 methods. It describes their purpose, application - `how to use' - and benefits, with examples. A classification o

From force field analysis to `zero defects', from `brainstorming' to the Deming Wheel, this volume meets the need for a short, accessible reference to the 100 most frequently adopted methods for implementing total quality management.

Handbook of Public Relations

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature.

School-based Teacher Training

A Handbook for Tutors and Mentors

Covering both Primary and Secondary teaching, this handbook offers support to those delivering school-based teacher training. By identifying best practice, the book shows you how to develop your professional knowledge and become an effective teacher educator and mentor. Topics covered include: - strategies for coaching and mentoring trainee teachers - teacher training in schools - links between teacher education and recent research - how to develop your own identity as a teacher educator Packed with case studies of good practice, models of successful teaching and activities to try, this practical book leads you through a professional development process that will enable you to be confident and secure in your practice. An essential guide for tutors, mentors and all those involved in staff development in schools, the book is also useful for experienced teachers in schools who are taking on training roles and supporting and mentoring newly qualified teachers (NQTs). Elizabeth White and Joy Jarvis both teach in the School of Education, at the University of Hertfordshire.

Covering both Primary and Secondary teaching, this handbook offers support to those delivering school-based teacher training.

Teacher Education in the 21st Century

The book provides a valuable insight for teachers and teacher-educators to act on the demands of teaching in the 21st century and helps them develop their pedagogical practices accordingly. Teacher Education in the 21st Century presents a series of focused ideas and classroom plans along with real-life examples for enhancing the quality of teacher preparation efforts to develop young minds for the future. The editors and contributors have incorporated principles of constructive teaching, inclusive education and integration of technology throughout the book. The book explicitly contextualizes the teaching practices and pedagogies in the social, cultural and linguistic landscape of India. The learning pedagogies, resource ideas, case studies, flow charts and classroom activities in this book lay the essential groundwork for teachers and teacher-educators to apply in their daily teaching. The examples and case studies span across teaching contexts in primary, middle and high school grade levels. Key Features: • New and emerging interdisciplinary curricular areas. • Emphasis on ongoing professional development for teachers. • New-age pedagogical practices for teachers and students. • Highlights the importance of collaborative efforts between and among teachers, parents, school administrators, and ancillary school professionals.

The book provides a valuable insight for teachers and teacher-educators to act on the demands of teaching in the 21st century and helps them develop their pedagogical practices accordingly.

How to be a Successful Teacher

Strategies for Personal and Professional Development

Teaching is a rewarding, yet demanding profession, one in which a person needs to be fully prepared. This book focuses on the applied psychological skills, strategies and resources, which will help to ensure you are equipped with personal and professional expertise to survive in the classroom. In the book you will find: - An overview of important psychological themes within teaching such as confidence, motivation and self esteem - Explorations of physical issues related to successful psychological functioning, such as fitness and nutrition - Advice and activities which will show you how to learn and use psychological skills and techniques directly Readily accessible to a wide audience, including internationally, the book assumes no prior knowledge of psychology. The authors give specific examples taken from a diverse range of professional situations, always with relevant theoretical underpinning, and the structure allows you to dip in and out of chapters and sections. The text provides support to students on teacher training courses at both undergraduate and postgraduate level. It will also help teachers in their formative professional years.

This book focuses on the applied psychological skills, strategies and resources, which will help to ensure you are equipped with personal and professional expertise to survive in the classroom.

School-based Teacher Training

A Handbook for Tutors and Mentors

Covering both Primary and Secondary teaching, this handbook offers support to those delivering school-based teacher training. By identifying best practice, the book shows you how to develop your professional knowledge and become an effective teacher educator and mentor. Topics covered include: - strategies for coaching and mentoring trainee teachers - teacher training in schools - links between teacher education and recent research - how to develop your own identity as a teacher educator Packed with case studies of good practice, models of successful teaching and activities to try, this practical book leads you through a professional development process that will enable you to be confident and secure in your practice. An essential guide for tutors, mentors and all those involved in staff development in schools, the book is also useful for experienced teachers in schools who are taking on training roles and supporting and mentoring newly qualified teachers (NQTs). Elizabeth White and Joy Jarvis both teach in the School of Education, at the University of Hertfordshire.

Covering both Primary and Secondary teaching, this handbook offers support to those delivering school-based teacher training.

News Writing

'Spotting potential pitfalls, using a story structure, writing the intro, how to do backgrounders - and an engaging foreword by Prof Peter Cole - all make this exactly the kind of book the trainee could do with' - HoldtheFrontPage.co.uk Anna McKane's News Writing is a pioneering book dealing exclusively with the all-important craft of writing news stories. The ability to write a good news story is the starting point for all starters in journalism, and is the central test likely to be given to young people on work experience or doing trial shifts. The book deals fully with all aspects of writing news, including: - how to write a good intro, or first paragraph - how to order the information and assemble a winning story - what language to use. It provides a step-by-step guide to constructing a story, with good and bad examples and a detailed analysis of style, language and grammar. There are checklists to help inexperienced writers to measure their work. The book is written in a clear and practical way and provides guidance for students and trainee journalists to enable them to write everything from a snappy short agency-style news story to a more reflective piece appropriate for a quirky news item.

Feature writers may well need some news writing techniques for some types of feature, and subs and other editors will need to be able to spot when someone else's story is a good or a bad one. There are plenty of good books about ...

Applying Communication Theory for Professional Life

A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.

Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way.