Sebanyak 1148 item atau buku ditemukan

Public Relations Writing: Strategies & Structures

Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding -- and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and—finally—writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing.

Interpersonal Communication

Pergamon International Library: Pergamon General Psychology Series

Interpersonal Communication focuses on the basic processes of interpersonal communication, emphasizing the importance of reciprocal influence processes in face-to-face interaction. The topics discussed in this book include the manipulation of interpersonal communication; dual aspect of human communication; dimensions of social interaction; nonverbal communication; and social interaction in subhuman primates. The psychotherapy as interpersonal communication; study of disturbed communication in families; and development of interpersonal communication in children are also deliberated. This text likewise covers the cultural differences in interpersonal communication and study of interpersonal processes. This publication is intended for social psychologists, but is also a good reference for those working in related disciplines that require a social psychological treatment of the subject.

The topics discussed in this book include the manipulation of interpersonal communication; dual aspect of human communication; dimensions of social interaction; nonverbal communication; and social interaction in subhuman primates.

Pemikiran Guru Besar IPB: Tantangan Generasi Muda dalam Pertanian, Pangan, dan Energi

Awalnya, ketika tanaman transgenik ini baru diproduksi, banyak pihak yang berharap bahwa keberadaan tanaman transgenik dapat menjawab permasalahan hama-hama tanaman. Pada kenyataannya, permasalahan hama sangatlah kompleks.

SKGB 003: DISIPLIN POSITIF

Kesadaran & Disiplin Kita seringkali terlalu cepat menuntut kedisiplinan, tapi terlalu lambat menumbuhkan kesadaran pada anak. Sadar atau tidak, kita sebagai pendidik seringkali banyak dan sering menuntut anak-anak untuk berdisiplin. Hari pertama masuk kelas, kita sudah berharap anak- anak tahu dan paham peraturan. Karena itu kita menuntut mereka untuk berperilaku sesuai aturan.Kita menuntut anak-anak seolah anak adalah robot yang sekali diberi instruksi akan langsung jalan. Kita seringkali abai dan tidak sabar membangun kesadaran anak-anak tentang pentingnya berdisiplin. Anak-anak itu manusia sebagaimana juga kita yang butuh waktu untuk belajar mengembangkan suatu perilaku. Kita, anak-anak maupun pendidik, belajar bila apa yang dipelajari relevan dengan kebutuhan dan kehidupan kita. Kita belajar bisa merasa berdaya untuk melakukan tindakan. Kisah-kisah guru pada Surat Kabar Edisi Ketiga ini menceritakan berbagai upaya menumbuhkan kedisiplinan dari kesadaran dalam diri anak. Disiplin bukan karena patuh pada perintah, takut kena hukuman atau mengejar ganjaran. Disiplin yang tumbuh dari kesadaran anak-anak kita. Itulah Disiplin Positif. Dengan disiplin positif, anak-anak akan lebih mencintai belajar, lebih tangguh menghadapi kesulitan, keterampilan berpikirnya berkembang hingga bisa mencapai prestasi akademik lebih baik. Lebih jauh lagi, disiplin positif mendukung terbentuknya interaksi dan budaya sekolah yang positif. Semoga kisah-kisah pada edisi kali ini dapat memicu kesadaran kita untuk membangun kesadaran anak-anak sejak dini. Mari belajar bersama!

Selain dalam membuat kesepakatan bersama di dalam dan di luar kelas, disiplin positif ini juga sangat membantu saya dalam menyelesaikan beberapa permasalahan antar peserta didik seperti : rebutan mainan, bertengkar akibat ada yang usil ...

Total Quality Management

Key Concepts and Case Studies

Total Quality Management: Key Concepts and Case Studies provides the full range of management principles and practices that govern the quality function. The book covers the fundamentals and background needed, as well as industry case studies and comprehensive topic coverage, making it an invaluable reference to both the novice and the more experienced individual. Aspects of quality control that are widely utilized in practice are combined with those that are commonly referred to on University courses, and the latest developments in quality concepts are also presented. This book is an ideal quick reference for any manager, designer, engineer, or researcher interested in quality. Features two chapters on the latest ISO standards Includes an introduction to statistics to help the reader fully grasp content on statistical quality control Contains case studies that explore many TQM themes in real life situations

This book is an ideal quick reference for any manager, designer, engineer, or researcher interested in quality.

Fundamentals of Total Quality Management

The principles of Total Quality Management have proven to be invaluable to organisations in all sectors of business and commerce and to the individuals they comprise. Indeed many organisations have discovered the relationship between quality and profitability. Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM. It comprises three interlinked modules - fundamentals of TQM, methods of TQM and process management and improvement - and provides an integrated approach to this increasingly important business strategy. Fundamentals of Total Quality Managementis vital reading for students doing MBAs, and those on MSc courses in business studies and engineering featuring TQM models, as well as practitioners in quality management and control.

Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM.

Primer of Public Relations Research, Third Edition

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the ...

The Practice of Public Relations

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

The Routledge Handbook of Critical Public Relations

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

"Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways ...

Lesson Planning for Elementary Physical Education

Meeting the National Standards & Grade-Level Outcomes

Lesson Planning for Elementary Physical Education offers expert guidance in implementing lessons and curricula that are aligned with SHAPE America’s National Standards and Grade-Level Outcomes. The plans are flexible, reflect best practices, and foster the achievement of physical literacy.

Lesson Planning for Elementary Physical Education offers expert guidance in implementing lessons and curricula that are aligned with SHAPE America’s National Standards and Grade-Level Outcomes.