Sebanyak 201 item atau buku ditemukan

Leadership Conversations

Challenging High Potential Managers to Become Great Leaders

Conversation techniques and tools that can help strong managers become great leaders Often the very same skills and traits that enable rising stars to achieve success "tenacity, aggressiveness, self-confidence" become liabilities when promoted into a leadership track. While managers' conversations are generally transactional and centered on the task at hand, leaders must focus on people, asking great questions and aligning them with the vision for the future. Leadership mindsets and skills can be developed, and Leadership Conversations provides practical guidance for connecting with others in ways that transform each interaction into an opportunity for organizational and personal growth. Identifies four types of conversation every leader must master: building relationships, making decisions, taking action, and developing others Provides an action plan for boosting your personal leadership potential, as well for developing leadership skills in others Draws on the authors' rich experience coaching and working with leaders at a wide range of organizations, including NASA, the U.S. Navy, intelligence agencies, Boeing, Gillette, Bausch & Lomb, and Georgetown University Leadership Conversations is required reading for both high-potential managers looking to make it to the next level and leaders looking to develop their people.

For managers of managers and executives in mentoring roles, the book offers concrete advice on how to hold conversations that develop leadership skills in others.

Cold War Frequencies

CIA Clandestine Radio Broadcasting to the Soviet Union and Eastern Europe

Published for the first time, the history of the CIA's clandestine short-wave radio broadcasts to Eastern Europe and the USSR during the early Cold War is covered in-depth. Chapters describe the "gray" broadcasting of Radio Free Europe and Radio Liberty in Munich; clandestine or "black" radio broadcasts from Radio Nacional de Espana in Madrid to Estonia, Latvia, Lithuania and Ukraine; transmissions to Bulgaria, Romania, Albania, Ukraine and the USSR from a secret site near Athens; and broadcasts to Byelorussia and Slovakia. Infiltrated behind the Iron Curtain through dangerous air drops and boat landings, CIA and other intelligence service agents faced counterespionage, kidnapping, assassination, arrest and imprisonment. Excerpts from broadcasts taken from monitoring reports of Eastern Europe intelligence agencies are included.

Published for the first time, the history of the CIA's clandestine short-wave radio broadcasts to Eastern Europe and the USSR during the early Cold War is covered in-depth.

Manajemen Komunikasi Pemasaran

Tujuan disusunnya buku ini adalah untuk memberikan nuansa baru ilmu pengetahuan membantu para pembaca dari berbagai kalangan, akademisi maupun praktisi pendidikan dapat memahami seluk beluk Manajemen Komunikasi Pemasaran yang dipengaruhi oleh kecanggihan teknologi komunikasi dan informasi. Buku ini berisi materi yang dapat digunakan baik oleh tenaga pengajar maupun mahasiswa, serta para pembaca umumnya untuk menambah wawasan berpikir dan ilmu yang berkenaan dengan bidang Manajemen Komunikasi Pemasaran. Buku ini terdiri dari 15 Bab yang menguraikan tentang: Pendahuluan, sejarah dan Perkembangan Komunikasi Pemasaran Perencanaan Komunikasi Pemasaran Bauran Komunikasi Pemasaran Merancang Pesan Strategi Komunikasi Pemasaran Strategi Promosi Pemasaran Komunikasi Organisasi Hubungan Masyarakat Online Marketing Viral Marketing Word of Mouth Marketing Relationship Marketing Promosi Penjualan Penjualan Personal Periklanan

Secara khusus, pemasaran viral memanfaatkan Internet dan jejaring sosial, menjangkau calon konsumen dan mengirimkan pesan iklan dengan cepat, murah, dan eksponensial. Dengan efek periklanan dari pemasaran Internet, pemasaran viral juga ...

Handbook of Moral Motivation

Theories, Models, Applications

The Handbook of Moral Motivation offers a contemporary and comprehensive appraisal of the age-old question about motivation to do the good and to prevent the bad. From a research point of view, this question remains open even though we present here a rich collection of new ideas and data. Two sources helped the editors to frame the chapters: first they looked at an overwhelmingly fruitful research tradition on motivation in general (attribution theory, performance theory, self-determination theory, etc.) in relationship to morality. The second source refers to the tension between moral judgment (feelings, beliefs) and the real moral act in a twofold manner: (a) as a necessary duty, and, (b) as a social but not necessary bond. In addition, the handbook utilizes the latest research from a wide range of disciplinary perspectives, wishing to suggest by this that the answer to the posed question will likely not come from one discipline alone. Furthermore, our hope is that the implicit criticism that the narrowly constructed research approach of the recent past has contributed to closing off rather than opening up interdisciplinary lines of research becomes in this volume a strong counter discourse. The editors and authors of the handbook commend the research contained within in the hope that it will contribute to better understanding of humanity as an inherently moral species.

Aristotle was the major influence on the thought of Abu al-Ghazali, Muslim scholar and Sufi mystic of the eleventh century. Ghazali speaks much about knowing and the importance of acquiring knowledge yet the pointlessness of not then ...

Islamic Macroeconomics

A Model for Efficient Government, Stability and Full Employment

Islamic Macroeconomics proposes an Islamic model that offers significant prospects for economic growth and durable macroeconomic stability, and which is immune to the defects of the economic models prevailing both in developed and developing countries. An Islamic model advocates a limited government confined to its natural duties of defence, justice, education, health, infrastructure, regulation, and welfare of the vulnerable population. It prohibits interest-based debt and money, and requires full liberalization of all markets including labor, financial, commodity, trade, and foreign exchange markets. The government should be Sharia-compliant in its taxation power and regulatory intervention; it ought to reduce unproductive spending in favor of productive spending. This book is essential reading for students and academics of Islamic economics and finance, economists, practitioners, and researchers.

This book is essential reading for students and academics of Islamic economics and finance, economists, practitioners, and researchers.

The Promise of Educational Psychology

Learning in the Content Areas

Covering the latest advanced in the field, this brief, easy-to-read introduction to educational psychology focuses on learning and teaching in subject areas and on helping students develop specific cognitive processes that are required to accomplish real academic tasks. Shows how psychological theories and research influence the development of better instructional practices and how real instructional problems influence the development of better psychological theories and research. Deals with the educational psychology of five major subject areas -- reading fluency, reading comprehension, writing, mathematics, and science. Includes three to six major cognitive processes involved in mastering the subject area in each chapter. Analyzes the types of knowledge that are needed to perform academic tasks in the domain in several chapters. Provides concrete examples and connections between cognitive research and practical educational problems. Covers the core advances in educational psychology. For educators at all levels.

Covering the latest advanced in the field, this brief, easy-to-read introduction to educational psychology focuses on learning and teaching in subject areas and on helping students develop specific cognitive processes that are required to ...