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Only Connect: A Cultural History of Broadcasting in the United States

ONLY CONNECT is a comprehensive history of American broadcasting from its earliest days in radio, through the rise of television, to the current era of digital media and the Internet. It presents broadcasting as a vital component of American cultural identity, placing the development of U.S. radio, television, and new media in the context of social and cultural change. Each chapter opens with a discussion of the historical period, thoroughly traces the development of media policy, the growth of media industries, and the history of U.S. broadcast programming, and closes with a look at the major ways that radio and television have been understood and discussed throughout American history. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

History of International Broadcasting

Documents the role of the West's international broadcasters, such as Voice of America, Radio Free Europe, and the BBC World Service, in using propaganda and other information to assist in bringing about the collapse of Soviet communism. Analyzes new uses of these broadcasting infrastructures and new developments reflecting changes in the world in politics and culture. Much attention is devoted to broadcasting to and within Asia and the Middle East. Also looks at the transmitter manufacturing industry, and emerging technologies.

Documents the role of the West's international broadcasters, such as Voice of America, Radio Free Europe, and the BBC World Service, in using propaganda and other information to assist in bringing about the collapse of Soviet communism.

Europe - On Air

Interwar Projects for Radio Broadcasting

During the interwar years, broadcast radio became a popular way for Europeans to consume local, national, and international news. The medium not only began to shape European policy and politics, but also laid the foundation for European unification and global interconnectedness. In Europe On Air, Suzanne Lommers has documented the rich and often underexposed history of broadcast radio through the lens of international European relations. She specifically explores the roles of Radio Moscow, Radio Luxembourg, Vatican Radio, and the International Broadcasting Union as institutions that played an important role in national identities and establishing standards for broadcasting. The radio also offered new opportunities to politicians, who seized upon a vibrant and more direct way to communicate with their constituents. Essential reading for scholars of technology and European history, Europe-On Air reveals broadcast radio to be a technology that revolutionized international relations during the brief respite between the chaos of war in Europe.

In Europe On Air, Suzanne Lommers has documented the rich and often underexposed history of broadcast radio through the lens of international European relations.

Broadcasting on the Short Waves, 1945 to Today

Shortwave broadcasting originated in the 1920s, when stations used the new technology to increase their range in order to serve foreign audiences and reach parts of their own country not easily otherwise covered. The early days of shortwave radio were covered in On the Short Waves, 1923–1945: Broadcast Listening in the Pioneer Days of Radio, published by McFarland in 1999 (paperback 2007). Then, two companion volumes were published, picking up the story after World War II. They were Listening on the Short Waves, 1945 to Today (McFarland, 2008; paperback 2010), which focuses on the shortwave listening community, and the present Broadcasting title, about the stations themselves and their environment. The heart of the book is a detailed, year-by-year account of the shortwave bands in each year from 1945 to 2008. It reviews what American listeners were hearing on the international and domestic shortwave bands, describes the arrivals and departures of stations, and recounts important events. The book describes the several categories of broadcasters—international, domestic, private, religious, clandestine and pirate. It explains the impact of relay stations, frequency management, and jamming. It also addresses the considerable changes in shortwave broadcasting since the end of the Cold War. The book is richly illustrated and indexed, and features a bibliography and extensive notes.

It also addresses the considerable changes in shortwave broadcasting since the end of the Cold War. The book is richly illustrated and indexed, and features a bibliography and extensive notes.

Radio Propaganda and the Broadcasting of Hatred

Historical Development and Definitions

During the Rwandan genocide of 1994, radio was used as a tool to encourage hatred, to dehumanize 'others' and to incite the mass murder or targeted groups. It became infamous - the radio station was nicknamed radio machete. In Kenya in 2007-8, local radio stations broadcast messages which incited violence, and for twelve years Nazi-controlled radio spewed out a constant stream of racial hatred against Jews, Russians and other Slavs. This set the agenda for genocide and the inhuman treatment of enemy peoples. This book gives a detailed account of the development of propaganda and the way radio transformed the delivery and impact of propaganda, making possible the use of hate broadcasting as a weapon. Despite many studies of propaganda, the trials at Nuremburg, Arusha and an impending trial of Kenyans at the Hague, there is still no definition of hate radio - Keith Somerville provides a clear picture of what it involves and defines its key characteristics.

This book gives a detailed account of the development of propaganda and the way radio transformed the delivery and impact of propaganda, making possible the use of hate broadcasting as a weapon.

Manajemen Agribisnis

Buku ini berjudul “Manajemen Agribisnis” yang merupakan rangkuman dari berbagai sumber. Buku ini diharapkan menjadi bahan referensi dan dapat memberikan gambaran bahwa Manajemen Agribisnis merupakan suatu sistem yang lengkap, dimulai dari subsistem yang menyediakan sarana produksi dan peralatan pertanian, subsistem pertanian, subsistem pengolahan atau agroindustri, dan subsistem penjualan. Dukungan subsistem sarana dan prasarana kelembagaan serta subsistem pembinaan sangat diperlukan agar sistem agribisnis dapat / dapat beroperasi sesuai fungsinya. Pembahasan lengkap pada buku ini adalah: Bab 1 Manajemen Agribisnis Dan Sistem Agribisnis Bab 2 Fungsi-Fungsi Manajemen Dalam Sistem Agribisnis Bab 3 Peran Manajemen Dalam Agribisnis Bab 4 Kelembagaan & Kemitraan Dalam Agribisnis Bab 5 Sumber Daya Manusia Dalam Agribisnis Bab 6 Pengambilan Keputusan Pemasaran Bab 7 Manajemen Keuangan Agribisnis Bab 8 Manajemen Pemasaran Dan Distribusi Produk Agribisnis

Pembahasan lengkap pada buku ini adalah: Bab 1 Manajemen Agribisnis Dan Sistem Agribisnis Bab 2 Fungsi-Fungsi Manajemen Dalam Sistem Agribisnis Bab 3 Peran Manajemen Dalam Agribisnis Bab 4 Kelembagaan & Kemitraan Dalam Agribisnis Bab 5 ...

Manajemen Pemasaran

Sebagaimana telah diuraikan bahwa untuk mengatasi masalah yang timbul dalam proses pertukaran, perusahaan harus menarik sumber-sumber (resources) dari pasar tertentu kemudian mengubahnya menjadi produk yang berguna, menentukan harga, promosi dan tempat untuk menjualnya di pasar. Untuk menunjang itu semua diperlukan sejumlah besar kerja dan keterampilan dalam pemasaran. Pekerjaan pemasaran tersebut akan dilaksanakan antara lain oleh manajer penjualan, manajer pemasaran, para wakil direktur urusan pemasaran dan manajer produksi. Para manajer tersebut akan dihadapkan pada tugas-tugas pengelolaan programprogram pemasaran. Pekerjaan mereka adalah menganalisis, merencanakan, implementasi program yang akan menghasilkan tingkat transaksi yang diinginkan dengan pasar yang menjadi sasarannya. Manajemen Pemasaran ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak.

Manajemen Pemasaran ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak.