Sebanyak 2914 item atau buku ditemukan

Internet Marketing

Strategy, Implementation and Practice

""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com.

Formula yang Bikin Datamu Bunyi

Berbagai pengalaman peserta Kemenkeu Data Hackathon+ 2021 untuk membuat data menjadi informasi yang berharga

Transformasi organisasi berbasis data analitik (data-driven organization) merupakan sebuah keniscayaan. Berbicara tentang data-driven organization, kita tidak hanya berbicara mengenai tools atau aplikasi, namun juga bagaimana data analitik menjadi bagian dari system, proses, dan strategi organisasi. Data analitik tidak hanya sekedar menjadi tren bagi insan yang berminat di bidang data, namun juga dapat menjadi sebuah budaya kerja bagi seluruh pegawai. Data analitycs memberi ruang yang luas bagi mereka untuk menyalurkan minat dan mendorong munculnya inovasi baru bagi organisasi yang sinergi, adaptif, berteknologi, dan unggul serta mampu memberikan dampak yang lebih kuat dan luas. Kompetisi Kemenkeu Data Hackathon 2021 bukanlah sekedar event semata, namun dimaknai sebagai sebuah ikhtiar bersama untuk membangun budaya data dan melakukan transformasi secara substansial dan lebih cepat lagi. Kegiatan ini bertujuan untuk menggali ide, insight, kreati􀏐itas, menemukan talenta, serta meningkatkan kapasitas dan kepedulian pegawai tentang Data Analytics dalam mendukung organisasi. Hal ini ditunjukkan dengan banyaknya usecase yang sangat menarik dan inovatif yang perlu diabadikan dalam sebuah buku agar ide-ide tersebut tidak berhenti hanya pada level kompetisi. Buku ini hadir untuk menggugah, memotivasi, membuka cakrawala, serta inspirasi bagi kita semua sebagai upaya untuk membuat data lebih berbicara. Bukan hanya untuk kesenangan dan hasrat pribadi, namun bagaimana pemanfaatan data dapat diimplementasikan serta menghasilkan arti dan kontribusi bagi negeri.

Transformasi organisasi berbasis data analitik (data-driven organization) merupakan sebuah keniscayaan.

Internal Relationship Management

Linking Human Resources to Marketing Performance

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related behaviors career entry—the initial stages of the internal relationship management process organizational support—services provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee branding—employees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindset—the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related ...

Human Resource Management

Human Resources Management, 3rd edition is an all-inclusive resource packed full of Australian examples, quality pedagogical features and cutting edge theories. It provides an excellent balance of practical teaching and the underlying theory of HRM which helps students understand what HR actually is, rather than just how to practice it. The text facilitates the development of critical and innovative thinking, allowing readers to make Co-adaptive Human Resource Management (CHRM) decisions in the light of the diverse features of any given business and its operating environment.

The text facilitates the development of critical and innovative thinking, allowing readers to make Co-adaptive Human Resource Management (CHRM) decisions in the light of the diverse features of any given business and its operating ...

MODEL-MODEL PELATIHAN DAN PENGEMBANGAN SDM

Sebuah perusahaan yang hebat tentu membutuhkan Sumber Daya Manusia (SDM) yang hebat pula. Pada masa sekarang ini, persaingan bisnis semakin ketat, maka produktivitas SDM harus ditingkatkan untuk menjaga keberlangsungan perusahaan. Untuk itu, program pelatihan dan pengembangan SDM harus dilaksanakan agar dapat mengatasi permasalahan ini. Pelatihan SDM merupakan usaha yang dilakukan untuk membentuk personal yang berkualitas dengan memiliki keterampilan, kemampuan kerja, dan loyalitas kerja kepada suatu perusahaan atau pun organisasi. SDM yang berkualitas akan membantu perusahaan untuk lebih berkembang dan mencapai tujuan perusahaan. Pelatihan dan pengembangan SDM (Sumber Daya Manusia) dalam sebuah organisasi perusahaan adalah upaya untuk meningkatkan kualitas kehidupan kerja karyawan sehingga menghasilkan produk dan layanan dengan kualitas setinggi mungkin dengan target yang telah direncanakan. Program ini sangat erat kaitannya dengan upaya yang terstruktur, sistematis, bertujuan untuk mencapai penguasaan keahlian (skill) dan kemampuan pada bidang kerja, pengetahuan seputar bidang pekerjaan yang tengah digeluti oleh seorang karyawan, dan soft skills para pegawai dan karyawan. Oleh karenanya, karyawan sebagai aset perusahaan harus mendapatkan kesempatan untuk dapat mengikuti pelatihan dan pengembangan sumber daya manusia (Human Resource Development), sehingga setiap karyawan dalam sebuah perusahaan dapat menemukan dan mengeluarkan potensi yang ada pada diri dirinya yang mungkin masih terpendam. Dengan melakukan pelatihan dan pengembangan secara berkala, anda dapat memastikan bahwa SDM yang anda miliki memiliki kualitas yang semakin baik. Dengan kualitas dan manajemen SDM yang semakin baik, perusahaan anda dapat semakin maju dan berkembang. Selain itu, anda juga harus memastikan keuangan bisnis memiliki kondisi yang baik dan stabil. Dengan keuangan yang baik, perusahaan dapat lebih mudah berkembang.

Sebuah perusahaan yang hebat tentu membutuhkan Sumber Daya Manusia (SDM) yang hebat pula.

MANAJEMEN KUALITAS KARYAWAN

Buku yang tersusun berisi tentang kualitas kerja karyawan sebagai indikator komposit yang memediasi hubungan antara motivasi kerja dan disiplin kerja terhadap kinerja karyawan.

Buku yang tersusun berisi tentang kualitas kerja karyawan sebagai indikator komposit yang memediasi hubungan antara motivasi kerja dan disiplin kerja terhadap kinerja karyawan.

BRAND, ISLAMIC BRANDING, & RE-BRANDING - Rajawali Pers

Perusahaan yang ingin berkembang atau sekadar bertahan dalam satu lingkungan industri harus mengetahui secara pasti setiap kebutuhan konsumen, dan harus dapat memberikan “nilai” yang lebih pada setiap produk barang dan jasa yang akan ditawarkan kepada konsumen. Nilai lebih ini tidak hanya diukur dari aspek finansial (misalnya harga lebih murah), namun juga kualitas, pelayanan, tampilan, proses dan merek. Berbicara mengenai merek selalu menarik untuk dibahas karena merek memiliki posisi strategis dalam kaitannya untuk pemasaran produk. Para praktisi pemasaran menyadari bahwa nama merek yang kuat akan memberikan banyak implikasi pada konsumen yang kemudian akan membawa manfaat kepada perusahaan. Merek-merek yang kuat mampu memberikan jaminan kualitas dan nilai yang tinggi kepada pelanggan. sehingga untuk membangun merek yang kuat diperlukan strategi khusus yang dikenal dengan istilah manajemen merek (branding strategy).

... Rasulullah Saw. beserta keluarga, sahabat dan orang-orang yang selalu istiqamah menjalankan Sunnah Rasulullah Saw. hingga di hari akhir kelak. Selalu mengucap syukur sehingga akhirnya kami penulis mampu menyelesaikan buku dengan judul ...

Personal Branding For Dummies

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression ...

The Fundamentals of Personal Branding and Marketing

When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.

It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.

Marketing Strategy, 1st Edition

​Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​

Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​