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You Are a Brand!

In Person and Online, How Smart People Brand Themselves For Business Success

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.

A Political Economy of the Middle East

A Political Economy of the Middle East is the most comprehensive analysis of the political economy of development in the contemporary Middle East over the past several decades, examining the interaction of economic development processes, state systems, state policies, and social actors in the Middle East. The fourth edition, with new authors Melani Cammett and Ishac Diwan, has been thoroughly revised, with two new introductory chapters that provide an updated framework with which to understand and study the many changes in demography, education, labor markets, urbanization, water and agriculture, and international labor migration in the recent years. The new edition also includes: a new chapter that charts the political economy of the Gulf states and in particular the phenomenal growth of oil economies; a new chapter on the growth of the private sector and its effects in the region; a new chapter on the rise of "crony capitalism;" and increased coverage of the changes in civil society and social movements in the region including an exploration of the causes, dynamics, consequences, and aftermath of the Arab uprisings.

The fourth edition, with new authors Melani Cammett and Ishac Diwan, has been thoroughly revised, with two new introductory chapters that provide an updated framework with which to understand and study the many changes in demography, ...

FilmCraft: Cinematography

As chief collaborators with the directors on a film, cinematographers are artistic masters in their own right. In Cinematography sixteen of the world's greatest "painters of light" share their insights, anecdotes, and technical achievements through a series of exclusive interviews. Fascinating for both film fans and practitioners, this book is the perfect companion for anyone who wants to stand on the other side of the camera, with some of the greatest film artists of our time.

Fascinating for both film fans and practitioners, this book is the perfect companion for anyone who wants to stand on the other side of the camera, with some of the greatest film artists of our time.

The Neil Gaiman Reader

Selected Fiction

'This collection is [like] the Beatles' "White Album": massive in size and scope, with individually brilliant pieces presented together because the only context they need is how good they are' MARLON JAMES A captivating collection of fiction from one of the world's most beloved writers, introduced with a foreword by Booker Prize-winning author, Marlon James. With a writer as prolific as Neil Gaiman, where do you begin? Or how do you know what to try next? Spanning his career to date, this collection of ambitious, groundbreaking and endlessly imaginative fiction will be your guide. Curated within this book are nearly fifty of Gaiman's short stories and novellas, interposed with excerpts from his five novels for adults - Neverwhere, Stardust, American Gods, Anansi Boys and The Ocean at the End of the Lane. It is both an entryway to his oeuvre and a literary trove Gaiman fans old and new will return to time and again. Start where it suits you. There aren't any rules. NEIL GAIMAN. WITH STORIES COME POSSIBILITIES.

'This collection is [like] the Beatles' "White Album": massive in size and scope, with individually brilliant pieces presented together because the only context they need is how good they are' MARLON JAMES A captivating collection of ...

The New Digital Age

Reshaping the Future of People, Nations and Business

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

78 collectivelycalled Aadhaar(meaning“foundation”or“support”):“Aadhaar Concept,” Unique IdentificationAuthorityof India,accessed ... 80 Member states are further required: “EU Directive 95/46/EC—The DataProtection Directive: Chapter III ...

eCommerce In A Week

Selling Online In Seven Simple Steps

In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice. Sunday: Getting ready to start your store Monday: Basic e-commerce setup Tuesday: Social marketing for e-commerce Wednesday: Pay-per-click (PPC) marketing for e-commerce Thursday: Search engine optimization (SEO) for e-commerce Friday: Customer service for e-commerce Saturday: Bringing it all together into the ultimate e-commerce marketing system

It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.

International Studies

An Interdisciplinary Approach to Global Issues

This core text is the first to provide a much-needed interdisciplinary approach to international studies. Emphasizing the interconnected nature of history, geography, anthropology, economics, and political science, International Studies details the methodologies and subject matter of each discipline then applies these discipline lenses to seven regions: Europe; East Asia and the Pacific; South and Central Asia; sub-Saharan Africa; the Middle East and North Africa; Latin America; and North America. This disciplinary and regional combination provides an indispensable, cohesive framework for understanding global issues. The fully updated fourth edition includes four new global issues chapters: The Refugee Crisis in Europe; The Syrian Civil War and the Rise of the Islamic State; Global Climate Change; and The Globalization of Modern Sports.

This core text is the first to provide a much-needed interdisciplinary approach to international studies.

Jesus, CEO

Using Ancient Wisdom for Visionary Leadership

Enhance and strengthen your corporate leadership skills with this guide to spirituality in business from a bestselling Christian consultant and speaker. Bestselling author Laurie Beth Jones brings you the ultimate guide to transforming your team and sparking inspiration in your business. In Jesus, CEO, Jones compares Jesus to a CEO who turned a disorganized "staff" of twelve into a thriving, long-lasting enterprise.With the twenty-fifth anniversary edition of Jesus, CEO, Jones revises and updates her original modernized guidance, ensuring that everyone can continue to apply the ancient wisdom pulled straight from the Bible. Filled with fresh, practical, and profound advice, Jesus, CEO helps managers motivate their teams and themselves. Jones divides this advice into three sections: strength of self-mastery, strength of actions, and strength of relationships. By teaching readers how to reinvent all aspects of their business according to the ultimate CEO, Jesus, CEO becomes the handbook you need for corporate success.

Enhance and strengthen your corporate leadership skills with this guide to spirituality in business from a bestselling Christian consultant and speaker.

Beyond Business

An Inspirational Memoir From a Visionary Leader

'John Browne, chief executive of BP from 1995-2007, tells how he built the oil group from a "two pipeline company" to a global giant. A good insider's account of a fascinating industry' Financial Times Once a lacklustre organisation, BP became one of the world's biggest, most successful and most admired companies in the new millennium. John Browne, the company's CEO for 12 years, invented the oil 'supermajor' and led the way on issues such as climate change, human rights and transparency. In BEYOND BUSINESS, Browne brings to life what he learned about leadership in a tough industry. His story encompasses the insights gained as he transformed a national company, challenged an entire industry and prompted political and business leaders to change. He takes us across the world on adventures that include going toe-to-toe with both tyrants and elected leaders, and involve engineering feats which in many ways rival those of going to the moon. And he shares his views on the true purpose of business and the leadership needed to tackle the grand challenges of our era. It is also a story of failure and human frailty, as Browne reveals how his private and public lives collided at frightening speed in full view of the world, prompting his abrupt resignation as CEO of BP.

In BEYOND BUSINESS, Browne brings to life what he learned about leadership in a tough industry.

What Is Global Leadership?

10 Key Behaviors That Define Great Global Leaders

What is global leadership? It turns out that many companies around the world are missing a key point: that global leadership is distinctly different from the leadership skills needed in a domestic operation. The global economy requires a new set of leadership skills-imbued with a global mindset, multi-functional and effective across cultures and nationalities-that were not as critical even a decade ago. In What Is Global Leadership?, the authors draw on cutting-edge research conducted by Aperian Global, including first-hand interviews with successful global leaders, which highlights ten key behaviors critical to international settings, such as cultural self-awareness, frame-shifting, and developing "third-way solutions." In addition to providing a detailed description of each behavior, the authors demonstrate how these can be applied in the context of leadership development programs, executive coaching, global teams, and leader-led action learning. Whether one is leading an entire organization, a business unit, or a geographically dispersed team, this essential guide provides an important resource for developing global leadership talent.

Black, Stewart, Allen Morrison, and Hal Gregersen, Global Explorers: The Next Generation of Leaders. New York: Routledge, 1999. Chandler, T., Four Thousand Years of Urban Growth: An Historical Census. Lewiston, NY: Edwin Mellen Press, ...