Sebanyak 3065 item atau buku ditemukan

STRATEGI PUBLIC RELATIONS

PR sering kali kita asosiasikan hanya dengan banyaknya liputan media massa dan wajah cantik yang menawan, padahal PR adalah strategi dasar pencitraan sebuah organisasi, di mana setiap langkah harus bisa diukur dan diduplikasi secara sistematis. Perkembangan tren komunikasi juga menjadi kunci utama mengapa PR perlu menjadi koalisi dominan dalam perusahaan. Karena itu, PR memanfaatkan media sosial, membangun komunitas, dan membantu tujuan perusahaan untuk terus bertahan dalam dinamika bisnis yang terus berkembang. Strategi PR, buku pertama dari PR Magic Trilogy, hadir dengan keragaman kasus beserta solusinya yang terpapar jelas. Disampaikan dengan gaya bahasa ringan, buku ini akan membuat pembaca mudah memahami setiap kasus. Kasus-kasus yang berbeda dikaitkan dengan benang merah sehingga tersaji sebagai sebuah konsep yang kompre-hensif. *** Buku ini menggambarkan contoh nyata kehebatan strategi PR yang tepat. Semuanya disajikan dalam gaya bahasa populer yang mudah dipahami pembaca. ---Niken Rachmad, Direktur Komunikasi PT HM Sampoerna Tbk. Buku ini memperkaya perspektif tentang strategi dan taktik Public Relations serta membantu mendaratkan teori dan pakem PR yang kadang rumit. Ibaratnya, bagi seorang atlet unggulan, buku ini mengulas calon-calon lawan dalam berbagai kompetisi, sehingga membantunya untuk menang. ---Brata T. Hardjosubroto, Head of Public Relations PT Nestle Indonesia Jika Anda merasa Public Relations hanya sekadar jago omong dan wajah cantik, sekaranglah saatnya mengubah paradigma lama tersebut. Buku ini akan memaparkan Public Relations secara praktis, berbasis kasus-kasus aktual dari merek-merek di Indonesia. Membaca buku ini, Anda serasa mendapatkan trik-trik baru yang berguna untuk pencitraan. ---Nining W Pernama, Managing Director Tupperware Indonesia Bagi kami, para pengusaha UKM, komunikasi dan PR adalah sesuatu yang mahal dan mewah, sesuatu yang hanya dapat dijangkau oleh korporasi besar dengan anggaran besar. Hadirnya buku ini menghapus mitos itu. PR sesungguhnya bisa dilakukan dengan anggaran terbatas oleh UKM asal secara cerdas dan disiplin. Saya sangat mengapresiasi buku yang menjadi kontribusi berharga bagi UKM Indonesia ini. ---Badroni Yuzirman, Owner Manet Busana Muslim and Founder Komunitas Tangan Di Atas

---Niken Rachmad, Direktur Komunikasi PT HM Sampoerna Tbk. Buku ini memperkaya perspektif tentang strategi dan taktik Public Relations serta membantu mendaratkan teori dan pakem PR yang kadang rumit.

E-business & E-commerce Management

Strategy, Implementation and Practice

" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. "E-Business and E-Commerce Management" 5th edition Dave Chaffey "What approach to e-business strategy should you follow?

Introduction to e-Business

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education.

Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions

Impact of Technology on Goods, Services, and Business Transactions

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding ...

E-Commerce, E-Business and E-Service

The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business and E-Service. The papers in this book group around the following topics: E-Commerce, E-Business and E-Service, Internet Computing and Information Services, Computer science and Technology and ICT for Business and Management.

The papers in this book group around the following topics: E-Commerce, E-Business and E-Service, Internet Computing and Information Services, Computer science and Technology and ICT for Business and Management.

Ebusiness and Ecommerce Management

E-Business and E-Commerce Management, 3/e Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level. Companion Website with Gradetracker Student Access Card: e-Business and e-Commerce Management, 3/e

Companion Website with Gradetracker Student Access Card: e-Business and e-Commerce Management, 3/e "'This book provides the most versatile introduction to e-business and e-commerce available.

E-Commerce and E-Business Questions

Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 3 entries in the bibliography, language: English, abstract: This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and what type of business could benefit most from this concept. And finally, reintermediation as a concept is discussed and which type of business could benefit most from this concept.

Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 3 entries in the bibliography, language: English, abstract: This paper answers four discussion questions ...

E-BUSINESS Aplikasi Microsoft Access pada Bidang Manajemen

Program Studi S-1 Manajemen 2020/2021

E-business adalah kegiatan bisnis yang dilakukan secara otomatis dengan memanfaatkan teknologi elektronik, seperti komputer dan internet. Kegiatan e-business juga memungkinkan suatu perusahaan untuk berhubungan dengan sistem pemrosesan data internal dan eksternal secara lebih efisien dan fleksibel. Ada tiga tahapan kegiatan e-business, yaitu mendayagunakan komputer, mendayagunakan jaringan dan internet, membangun dan mendayagunakan web dan e-business. Pada mata kuliah, e-business ini ada pada posisi mendayagunakan komputer. Pendayagunaan komputer difokuskan pada optimalisasi program ACCESS pada aplikasi manajemen. Pilihan penggunaan ACCESS pada aplikasi manajemen karena ACCESS merupakan salah satu dari Microsoft Office sehingga setiap mahasiswa dapat menggunakan aplikasi ini selama ada Microsoft Office, tanpa tambahan instalasi program lain. Beberapa aplikasi manajemen yang diterapkan dalam buku ini, yaitu aplikasi Stok Barang, aplikasi Rumah Sakit, dan aplikasi Perpustakaan. Tujuan utama dari mata kuliah ini adalah memberikan pemahaman tentang otomasi database sehingga selalu mendapatkan data yang selalu update dan real time yang sangat diperlukan untuk pengambilan keputusan manajemen.

E-business adalah kegiatan bisnis yang dilakukan secara otomatis dengan memanfaatkan teknologi elektronik, seperti komputer dan internet.

Towards the E-Society

E-Commerce, E-Business, and E-Government

I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. It provides a forum, where users, engineers, and scientists from academia, industry, and government can present their latest findings in e-commerce, e-business, and- government applications and the underlying technology to support those applications. The conference comprises a main track and mini tracks dedicated to special topics. The papers presented in the main track were rigorously refereed and selected by the International Programme Committee of the conference. Thematically they were grouped in the following sessions: – Sessions on security and trust, comprising nine papers referring to both trust and security in general as well as presenting specific concepts for enhancing trust in the digital society. – Session on inter-organisational transactions, covering papers related to auditing of inter-organizational trade procedures, cross-organizational workflow and transactions in Business to Business platforms. – Session on virtual enterprises, encompassing papers describing innovative approaches for creating virtual enterprises as well as describing examples of virtual enterprises in specific industries. – Session on online communities containing three papers, which provide case studies of specific online communities and various concepts on how companies can build and harness the potential of online communities. – Sessions on strategies and business models with papers describing specific business models as well as general overviews of specific approaches for E- Strategy formulation.

The conference comprises a main track and mini tracks dedicated to special topics. The papers presented in the main track were rigorously refereed and selected by the International Programme Committee of the conference.

E-Business and Supply Chain Integration

Strategies and Case Studies from Industry

Using e-business technologies to manage supply chains increases the efficiency and performance of logistics, production, distribution and other related activities. E-Business and Supply Chain Integration explains how a number of tools can be integrated to produce an e-supply chain, with the overall aim of achieving higher productivity. This essential book examines supply chain theories along with real life cases and examples from industry to illustrate how e-business can enhance supply chain integration and highlights the negative outcomes when it is neglected and poorly managed. Dr Ozlem Bak and a team of expert contributors from practice and academia assess the impact of e-business on numerous different sectors, such as automotive, healthcare, logistics, higher education, and professional services. E-Business and Supply Chain Integration explains the strategic implications of new technologies and provides guidance on effective supply chains in e-businesses.

This essential book examines supply chain theories along with real life cases and examples from industry to illustrate how e-business can enhance supply chain integration and highlights the negative outcomes when it is poorly managed.