Sebanyak 3183 item atau buku ditemukan

Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation.

Strategic Public Relations Management

Planning and Managing Effective Communication Programs

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Public Relations Strategy

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy.

Public Relations for Management Success

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations

A Managerial Perspective

Electronic Inspection Copy available for instructors here Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world.

Lembaga Ekonomi dan Keuangan Syariah

Buku ini merupakan pegangan wajib bagi mahasiswa ekonomi dan syariah. Pada bab awal diuraikan Islam sebagai rahmat bagi seluruh alam pemikiran, dilanjutkan dengan peta pemikiran ekonomi islam yang terdiri dari transaksi bisnis yang halal dan haram. Dengan landasan tersebut, kemudian dibahas konsep operasional lembaga ekonomi dan keuangan syariah di indonesia satu persatu, mulai dari perbankan syariah, lembaga keuangan mikro syariah, sampai pada lembaga ekonomi syariah seperti lembaga zakat dan wakaf. diharapkan pembaca dengan cepat memperoleh informasi dan pemahaman yang lengkap mengenai operasional lembaga keuangan dan ekonomi yang ada di indonesia.

... Islamic Economy,Paper Subaitted for the 4th International Conference on Islamic Economics and Banking, Loughborough ... Moneter yang Adil, (terjemahan), Yogyakarta: PT. Dana Bhakti Prima Yasa, 1997. M. Najmuddin Zuhdi, Imron Rosyadi ...

Menuju Kesejahteraan Berkelanjutan Pemahaman Terhadap Pertumbuhan Ekonomi Klasik, Neoklasik, Islam, Green Economy, dan Blue Economy

Pertumbuhan ekonomi telah menjadi pusat perhatian para pemikir ekonomi, pembuat kebijakan, dan masyarakat umum selama berabad- abad. Dalam buku ini, kita akan merenungkan bagaimana pemikiran klasik seperti Adam Smith dan David Ricardo membentuk landasan teoritis pertumbuhan ekonomi yang pertama. Kita juga akan menjelajahi perdebatan antara pendekatan klasik dan neo-klasik serta bagaimana teori Keynes mempengaruhi pandangan kita tentang peran pemerintah dalam mengelola ekonomi. Namun, perkembangan ekonomi modern tidak hanya tentang pertumbuhan yang tidak terbatas. Buku ini juga akan membahas paradigma baru dalam ekonomi yang menekankan pentingnya keberlanjutan, yakni konsep pertumbuhan ekonomi yang berkelanjutan dalam jangka panjang. Selain itu, kita akan membahas peran ekonomi biru, yang melibatkan pemanfaatan sumber daya laut secara berkelanjutan, serta ekonomi hijau yang berfokus pada solusi ramah lingkungan untuk pertumbuhan ekonomi.

... Monetary System," yang menyoroti permasalahan keuangan Islam dan mencoba menggabungkan prinsip-prinsip Islam dalam sistem moneter global yang ada 2. Muhammad Taqi Usmani (Lahir pada Tahun 1943) ... Islam, Green Economy, dan Blue Economy.

Pengantar Ilmu Ekonomi Islam

Buku Pengantar Ilmu Ekonomi Islam ini mengkaji tentang Islam sebagai jalan hidup, manusia dan ekonomi dalam perspektif Islam, konsep dasar ekonomi Islam, paradigma ekonomi Islam, sistem kapitalisme dalam perspektif Islam, sistem sosialisme dalam perspektif Islam, sistem ekonomi Islam, konsep harta dan kepemilikan dalam Islam, fungsi uang dalam perspektif ekonomi Islam, aktivitas ekonomi dalam perspektif Islam, kebijakan fiskal dalam ekonomi Islam, dan kebijakan moneter dalam ekonomi Islam. Besar harapan semoga melalui washilah buku ini para pembaca mampu menambah khazanah keilmuan secara komprehensif berkaitan dengan ilmu ekonomi Islam yang orientasinya ialah falah (al-hayatu at-thayyibah fi ad-daraini). Lebih dari itu, semoga buku ini dapat berkontribusi positif terhadap literasi ekonomi Islam di Indonesia.

... Monetary Policy An Islamic Economy. Money and Banking in Islam (Jeddah: International Centre for Research in Islamic Economics,. Hubara, Z. A., Nurrahma, S. A., & Jannah, N. (2021). Penerapan Kebijakan Moneter Islam pada Sistem ...

Pengantar Ekonomi Moneter Islam

Sejalan dengan kemajuan zaman perkembangan ilmu pengetahuan adaian suatu keniscayaan, tak terkecuali ilmu ekonomi Islam khususnya Ekonomi Moneter. Tuntutan terhadap dinamis dalam upaya menciptakan perekonomian yang stabil pula. Dalam hal ini sistem moneter merupakan salah satu kunci keberhasilan ekonomi suatu negara. Melatarbelakangi fenomena perkembangan perbankan syarian saat tni yang berkembang begitu pesat tidak hanya di Indonesia tetapi juga di dunia, secara otomatis membutuhkan pemahaman konsep dan instrumen moneter dalam pengembangan kebijakan moneter. Buku ini hadir untuk menjadi salah satu referensi dalam menambah literasi kajian Ekonomi Moneter Islam dari sisi teori dan implementasinya. Mekanisme Ekonomi Islam yang melarang adanya penerapan bunga dalam sistem ekonominya, menjadi penting sekali untuk memahami bagaimanakah konsep dasar Ekonomi Moneter Islam dan penerapannya dalam menjaga perekonomian yang stabil? Lalu, bagaimanakah uang dalam perekonomian dimaknai dan dikendalikan dalam kerangka Ekonomi Islam? Selebihnya, bagaimanakah kebijakan Moneter diimplementasIkan dalam mekanisme dual banking system? Oleh karena itu, buku Pengantar Ekonomi Moneter Islam ini menyajikan tentang Pengantar Ekonomi Moneter Islam, Teori Moneter Islam, Pemaknaan Uang Pendekatan Moneter Islam. Bank dan Pasar Uang dalam Kerangka Ekonomi Moneter Islam, Kebijakan Moneter Islam dan Banking System.

... Monetary Management in an Islamic Economy. Islamic Economic Studies, Vol. 4, No. 1. Chapra, U. 2000. Sistem Moneter Islam. Jakarta: Gema Insani Press. Choudhury, M.A. 1997. Money in Islam: a Study in Islamic 114 Pengantar Ekonomi Moneter ...