Sebanyak 3141 item atau buku ditemukan

Merek Nafas Waralaba

Era globalisasi di mana lalu lintas perdagangan dapat merambah ke belahan dunia, para pelaku usaha dituntut untuk mengembangkan bisnisnya agar mampu bersaing dan mampu menembus negara lain. Dalam dunia bisnis terdapat model pengembangan bisnis dari luar (growth from outside), yaitu dengan melakukan akuisisi atau menggunakan merek milik pihak lain secara sah. Strategi ini terkadang lebih menguntungkan dibanding dengan menerapkan pengembangan produk baru (new product development) yang merupakan bagian dari model pengembangan bisnis dari dalam (growth from within). Waralaba, sebagai strategi pengembangan usaha dari luar, banyak dimanfaatkan oleh para pelaku usaha. Kondisi demikian sekaligus merupakan terobosan dalam berbisnis mengingat pada saat ini lapangan kerja terbatas, dan pemutusan hubungan kerja marak terjadi di banyak perusahaan.

Era globalisasi di mana lalu lintas perdagangan dapat merambah ke belahan dunia, para pelaku usaha dituntut untuk mengembangkan bisnisnya agar mampu bersaing dan mampu menembus negara lain.

Sukses Bisnis Melalui Merek, Paten dan Hak Cipta

Buku berjudul SUKSES BISNIS MELALUI MEREK, PATEN & HAK CIPTA merupakan buku ketiga dari serial hak milik intelektual atau "hak atas kekayaan intelektual" (haki) yang ditulis oleh Insan Budi Maulana yang diterbitkan oleh PT. CITRA ADITYA BAKTI. Buku-buku sebelumnya adalah LISENSI PATEN, dan 108 TANYA-JAWAB PATEN, MEREK, DAN HAK CIPTA yang diterbitkan pada tahun 1996. Buku SUKSES BISNIS MELALUI MEREK, PATEN & HAK CIPTA merupakan kumpulan makalah penulis yang disampaikan dalam berbagai seminar dan artikel yang telah diterbitkan di berbagai media cetak sebelum tahun 1997. Isi buku ini merupakan pandangan, komentar, kritik dan pengalaman Insan Budi Maulana sebagai Advokat dan pengajar hak milik intelektual. Dengan demikian, diharapkan buku ini dapat bermanfaat bagi mereka yang akan menerapkan Undang-undang Paten, Undang-undang Merek dan Undang-undang Hak cipta dalam kegiatan bisnis, atau kegiatan lainnya di bidang pelaksanaan hukum, penelitian, dan pengajaran. Berarti, buku ini dapat dimanfaatkan sebagai rujukan oleh kalangan pengusaha, peneliti, pengacara, hakim, jaksa, polisi, akademisi, seniman dan mahasiswa. Buku persembahan penerbit SingaBangsaGroup

Buku berjudul SUKSES BISNIS MELALUI MEREK, PATEN & HAK CIPTA merupakan buku ketiga dari serial hak milik intelektual atau "hak atas kekayaan intelektual" (haki) yang ditulis oleh Insan Budi Maulana yang diterbitkan oleh PT. CITRA ADITYA ...

DAMPAK PEMASARAN SOSIAL MEDIA DAN CITRA MEREK TERHADAP NIAT BELI

Buku ini menyajikan hasil kajian terhadap aspek apa saja yang mampu meningkatkan interaksi antara perusahaan dengan konsumen dalam media sosial, khususnya pada Usaha Micro Kecil dan Menengah (UMKM). Karena kini banyak perusahaan yang memanfaatkan medium media sosial sebagai strategi pemasaran dan meningkatkan citra merek. Namun tidak semua perusahaan dapat memanfaatkan media sosial untuk meningkatkan komunikasi pemasaran dengan efektif. Sektor UMKM, khususnya, banyak mengalami kesulitan dalam membangun citra merek dan memunculkan niat beli konsumen. salah satu tandannya adalah minimnya respon konsumen dalam akun media sosial produk. Karena itu buku ini hadir untuk menyajikan kajian mengenai dampak pemasaran media sosial terhadap niat beli konsumen. Buku dapat memberi referensi untuk pengembangan pemasaran digital di masa mendatang.

Buku ini menyajikan hasil kajian terhadap aspek apa saja yang mampu meningkatkan interaksi antara perusahaan dengan konsumen dalam media sosial, khususnya pada Usaha Micro Kecil dan Menengah (UMKM).

Citra Merek dan Word of Mouth (Peranannya Dalam Keputusan Pembelian Mobil Nissan Grand Livina)

Buku ini menjelaskan tentang citra merek dan word of mouth dalam meningkatkan minat beli dan pemasaran mobil di Indonesia.

Buku ini menjelaskan tentang citra merek dan word of mouth dalam meningkatkan minat beli dan pemasaran mobil di Indonesia.

Keputusan Pemilihan Jasa Berbasis Citra Merek Dan Promosi

Dewasa ini perkembangan bisnis pendidikan khususnya bimbingan belajar tumbuh sangat pesat di Indonesia. Para pelaku bimbingan belajar bersaing secara ketat dalam menawarkan berbagai pilihan jasa bimbingan belajar. Hal tersebut diiringi dengan tuntutan konsumen yang semakin meningkat akan layanan yang sesuai dengan kebutuhan mereka. Karena itulah konsumen dalam memilih bimbel akan memilih bimbel yang sesuai dan dapat memenuhi apa yang mereka butuhkan.

Dewasa ini perkembangan bisnis pendidikan khususnya bimbingan belajar tumbuh sangat pesat di Indonesia.

Big Data in Practice

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

In this book you find out succinctly how leading companies are getting real value from Big Data – highly recommended read!" —Arthur Lee, Vice President of Qlik Analytics at Qlik

Big Data in Banking

With Applications in Finance, Investment, Wealth & Asset Management + WS

Big Data in Banking: With Applications in Finance, Investments, Wealth & Asset Management gives you a deeper understanding of the economics and the technology behind big data applied within the world of Finance, Investments, Wealth and Asset Management, the theories behind it, as well as potential future uses. This book assists you to understand all the buzz and excitement around these innovative technologies. Part I introduces the background of Big Data in non-technical terms, and complements it with general applications within a company (e.g. Human Resources). Part II focuses on the technology and makes comparisons to High Frequency Trading and Trading Strategy development, Data Mining and Risk Management issues and opportunities. Part III covers Client Behaviour, Client Acquisition and retention strategies, as well as Robo Advisors and Investment Processes. Part IV, zooms in on Intellectual Property and Transfer Pricing. Mention is also made of the tension between Ethics, Privacy, Transparency and Trust. It Includes cutting edge proposals to create a Big Data Strategy, how to deal with Applications (build vs. buy). This part concludes by discussing potential future uses of Big Data, Digitization and Data Analytics. A small appendix with basic statistics is provided for people that need more information about this area.

Clear and concise, this accessible guide consolidates a wealth of information into a non-technical overview of the issues and opportunities Big Data brings to the banking industry.

Too-Big-to-Fail in Banking

Impact of G-SIB Designation and Regulation on Relative Equity Valuations

This book provides a comprehensive summary of the latest academic research on the important topic of too-big-to-fail (TBTF) in banking. It explains TBTF from various perspectives including the range of regulatory measures proposed to counter TBTF, most notably the globally accepted regulation of global-systemically important banks (G-SIBs) and its main tool of capital surcharges. The empirical analysis quantifies the shareholder value of the G-SIB attribution by using quarterly observations from more than 750 global banks between Q2 2008 and Q3 2015. The main finding is that G-SIBs are confronted with a substantial relative valuation discount compared to non-G-SIBs. From the end of 2011 until the end of 2015, a stable discount of 0.6x–0.8x price-to-tangible common equity (P/TCE) is statistically highly significant. The results suggest that the G-SIB designation effect, which positively impacts G-SIBs’ share prices because of funding benefits from IGGs, is dominated by the regulatory G-SIB burden effect, which negatively impacts G-SIBs’ share prices because of lower profitability due to capital surcharges and other regulatory requirements placed on G-SIBs. The findings re-open the debate about whether breaking up G-SIBs would unlock shareholder value and whether G-SIBs are regulated efficiently.

11.4.1 Database Requirements This empirical study requires two types of micro data for banks: 1. Market data is necessary for share prices, i.e., for the P in the dependent variable. 2. Fundamental data, in particular balance sheet and ...

Big Data Strategies for Agile Business

Agile is a set of values, principles, techniques, and frameworks for the adaptable, incremental, and efficient delivery of work. Big Data is a rapidly growing field that encompasses crucial aspects of data such as its volume, velocity, variety, and veracity. This book outlines a strategic approach to Big Data that will render a business Agile. It discusses the important competencies required to streamline and focus on the analytics and presents a roadmap for implementing such analytics in business.

Although A-Bank is a hypothetical bank described here to demonstrate the application of BDFAB, a comparison with and a ... The staff are eager to capitalize on the advanced technologies of Big Data to obtain and build on corresponding ...

Big Data

A Road Map for Successful Digital Marketing

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Of late, deep penetration strategy has become crucial to the overall marketing strategy of Indian banks. Bank penetration has become an important component of mainstream thinking for Indian bankers, and most Indian banks have made ...