Sebanyak 700 item atau buku ditemukan

Risk Issues and Crisis Management in Public Relations

A Casebook of Best Practice

[First published in 1997 as "Risk Issues and Crisis Management".].

It includes information on the rise ofthe socially conscious consumer and the new non-government world order as well as thegrowing imperative for corporate social responsibility.Featuring a large number of new case studies, including the ...

Strategic Public Relations Management

Planning and Managing Effective Communication Programs

"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"--

The text demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Cases in Public Relations Management

The Rise of Social Media and Activism

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Syllabus, Test Bank, Video Clips, Case Supplements, Instructor Guides, Author Blog Student resources: Quizzes, Glossary, Case Supplements

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners.

Private Management and Public Policy

The Principle of Public Responsibility

Private Management and Public Policy is a landmark work at the intersection of business and society. First published in 1975, it focuses on the management processes that companies use to respond to social issues. The text develops the "principle of public responsibility" as an alternative to the notion that firms have unlimited accountability. And, it presents one of the first systems-based approaches to corporate responsibility, providing theoretical support for business involvement in public policy. Arguably, the book's major contribution is its broad outline of an alternative theory of the firm in society—one that offers the possibility of overcoming traditional public and private dichotomies.

Arguably, the book's major contribution is its broad outline of an alternative theory of the firm in society—one that offers the possibility of overcoming traditional public and private dichotomies.

Self-management in Yugoslavia and the Developing World

Monograph on the workers self management structure and economic system in Yugoslavia and its potential in developing countries - discusses the historical and theoretical background, and the impact on industrial development, income distribution, labour relations and economic growth, provides comparisons, and includes texts of relevant extracts of the Constitution and case studies of workers participation in Algeria, Zambia, Kenya, Tanzania, India. Bibliography pp. 298 to 306.

Monograph on the workers self management structure and economic system in Yugoslavia and its potential in developing countries - discusses the historical and theoretical background, and the impact on industrial development, income ...

Building Operating Management

Energy Saving Optimiser Satchwell's Digital Optimiser is a neat little energy saving device that can typically save 10 to 20 % of heating ... And then with the sidewalk encoachment problem , I couldn't have even put up a block wall .

Management

A Systems Approach

Management development guide on scientific management - includes theoretical and practical aspects of management and management technique, and covers operational research, systems design, the use of flow charts and models, planning, ...

The Teacher's Pocket Guide for Effective Classroom Management

Short and easy-to-follow, yet research-based, guide for every elementary/secondary educator who has students with behavior problems in his or her classroom.

Short and easy-to-follow, yet research-based, guide for every elementary/secondary educator who has students with behavior problems in his or her classroom.

Design of Management Systems in U.S.S.R. Industry

A Systems Approach

This book is the result of extensive studies by the authors in the fields of research in. and analysis and design of. the system of management of production organizations under a socialist econ omy. The management of the national economy in the USSR is developed on a planned basis. This work is part of the general state-sponsored strategy of economic development which is dis cussed and laid down by the Congresses of the CPSU (Communist Party of the Soviet Union) and is then translated into concrete decisions of the government and other bodies of economic and regional management. The general policies on management improvement are closely scrutinized by these bodies. the leaders of the Party and the State. and the Soviet press. In the recent years this work has acquired special importance. The party and economic management of all levels. scientists. and experts are faced with the task of introducing. in a short period of time. radical changes in the plan ning and operating. creating thereby a holistic management sys tem based on scientific recommendations and effective practical experience.

This book is the result of extensive studies by the authors in the fields of research in. and analysis and design of. the system of management of production organizations under a socialist econ omy.

Management Systems

A Viable Systems Approach

This book creates a foundation for systems theory and method, in particular, viable systems theory, that explicitly addresses complexity. Various approaches to management systems thinking are also presented via case studies in the final part of the book. The book shows how management systems can be used to deal satisfactorily with complex situations, and provides guidelines that enable such situations to be explained. The book is aimed at advanced students of Information systems, public administration, and business management.

This book creates a foundation for systems theory and method, in particular, viable systems theory, that explicitly addresses complexity.