This Annual International Conference is a established platform in which e business, e commerce and e banking and e tourism issues can be examined from several global perspective through dialogue between academics, students, government ...
These conference proceedings contain eight papers by renowned Polish and German authors on important questions of the law of e-commerce. Along with questions on conclusion of contract and burden of proof, Law of E-Commerce in Poland and Germany focuses on the field of banking law and law of financial services.
Along with questions on conclusion of contract and burden of proof, Law of E-Commerce in Poland and Germany focuses on the field of banking law and law of financial services.
Investigating The Level Of Security Awareness Of The Online Consumers
Crime prevention in online shopping and online banking B2C e-commerce has been an issue for both electronic retailers and banks, and their customers. This book provides information on security awareness that is useful to e-commerce organisations such as electronic retailers and banks, and their customers. The book will benefit online consumers by helping them to know how to protect themselves better in online transactions and will also be of great benefit to e-commerce organisations because it provides up-to-date information on how they can protect their customers better and also how to educate them in a way they can be turned into the first line of defence in the fight against crimes in B2C e-commerce.
This book provides information on security awareness that is useful to e-commerce organisations such as electronic retailers and banks, and their customers.
This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing ...
Indonesia menjadi salah satu negara dengan pertumbuhan e-commerce tertinggi di dunia karena makin banyaknya pelaku usaha yang mengembangkan usahanya ke arah digital dalam beberapa tahun belakangan. Tingginya pertumbuhan e-commerce juga dilatarbelakangi oleh penggunaan internet di Indonesia yang terus bertambah. Perdagangan elektronik (electronic commerce atau e-commerce) adalah penyebaran, penjualan, pembelian, pemasaran barang dan jasa yang mengandalkan sistem elektronik, seperti internet, televisi, atau jaringan komputer lainnya. Dalam melakukan E-Commerce penggunaan internet menjadi pilihan favorit oleh kebanyakan orang karena kemudahan-kemudahan yang dimiliki oleh jaringan internet.
Layanan pemasaran digital umumnya memiliki saling keterkaitan yang dapat saling mempengaruhi dan secara bersama-sama berkontribusi pada pengembangan kinerja pemasaran perusahaan. Terdapat beberapa pilihan layanan digital marketing ...
Manajemen merek adalah salah satu praktik pemasaran yang spesifik menangani produk. Merek berdampak penting terhadap citra kualitas produkyang ingin ditarnpilkan ke konsumen. Merek juga dapat meningkatkan penjualan dan membuat produk Lebih mudah bersaing. Dengan merek, harga bisa dinaikkan sehingga berimplikasi pada naiknya omset dan keuntungan penjualan. Dalam konteks era digital, pengelolaan manajemen merek menghadapi tantangan baru. Banyak faktor atau variabel baru yang berbeda dan membutuhkan pemahaman dan pengelolaan dengan cara-cara tertentu agar merek dapat bertahan dan berkembang sehingga tetap dapat memberikan manfaat dan keuntungan. Buku ini ditunjukkan untuk para praktisi, peminat branding, dan bagi setiap orang yang percaya bahwa merek merupakan keunggulan kompetitif untuk kemajuan suatu produk atau jasa. Di akhir setiap bab diberi test formatif dan test unjuk kerja, sehingga buku ini sangat cocok digunakan untuk para mahasiswa S-I dan S-2 di perguruan tinggi, dan panduan workshop terkait branding yang diadakan oleh Dinas Perindustrian dan Perdagangan; Dinas Koperasi dan UMKM dan workshop branding lainnya Buku persembahan penerbit PrenadaMediagroup
