Readings on Media, Public Opinion, and Policymaking
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public ...
We all are having pistures of the world in our minds. We have never seen a lot of places with our eyes but even then we have their pictures in our minds. Of course, these pictures have been created by Media in our minds. Agenda Setting is one of the most important media theories of the present times. The concept of agenda setting took its name from the idea that the mass media have the ability to carry the salience of items on their news agendas and then transfer it to the public agenda. Agenda Setting theory of Media states that with the passage of time, media agennda becomes the public agenda. According to the agenda-setting theory, because of the fact of paying attention to some issues and neglecting and ignoring some others, the mass media will have an effect on public opinion. People will be inclined to know about those issues and things, which are highlighted by the mass media and they adopt the order of priority assigned to different issues. This book is based on the first ever research study coducted in Pakistan regarding the agenda setting role of Media.
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
Media Effects and the Interaction Between the Characteristics of Media Messages, the Nature of Reality Underlying Media Issues and Mechanisms of Information Processing
Understanding the Interplay Among Chinese Social Media, Chinese State-Owned Media and U.S. News Organizations on Reporting the Two Sessions
When examining inter-media agenda setting effects among different media, a considerable body of study focuses on whether online media news agenda is influenced by other media, such as newspaper and TV network. With the boom of social media platform, this study started to examine whether social media could act as an influencer. This study explored the inter-media agenda setting effects among Sina Micro Blog, two Chinese state-owned news media -People's Daily and Xinhua News Agency, and two U.S. news organizations - the New York Times and the Associated Press on covering the 2013 Two Sessions in China. Content analysis and cross-lag correlation analysis were applied to determine whether evidence of inter-media agenda setting influences existed among the selected media channels. The results indicated that Chinese social media might set news agenda for Chinese state-owned media throughout the whole examined time span. However, reciprocal effect was not found. The propaganda tools of Chinese government seemed to have no impact on the news agenda of social media platform. In terms of the international news flow, U.S. news organizations had no influence on all the Chinese media channels when covering this political event. However, both Chinese social media and state-owned news media impact the agenda of U.S. news media through the first two time periods. The inter-media agenda setting effects were partly supported.
When examining inter-media agenda setting effects among different media, a considerable body of study focuses on whether online media news agenda is influenced by other media, such as newspaper and TV network.
