Sebanyak 38352 item atau buku ditemukan

DAMPAK PEMASARAN SOSIAL MEDIA DAN CITRA MEREK TERHADAP NIAT BELI

Buku ini menyajikan hasil kajian terhadap aspek apa saja yang mampu meningkatkan interaksi antara perusahaan dengan konsumen dalam media sosial, khususnya pada Usaha Micro Kecil dan Menengah (UMKM). Karena kini banyak perusahaan yang memanfaatkan medium media sosial sebagai strategi pemasaran dan meningkatkan citra merek. Namun tidak semua perusahaan dapat memanfaatkan media sosial untuk meningkatkan komunikasi pemasaran dengan efektif. Sektor UMKM, khususnya, banyak mengalami kesulitan dalam membangun citra merek dan memunculkan niat beli konsumen. salah satu tandannya adalah minimnya respon konsumen dalam akun media sosial produk. Karena itu buku ini hadir untuk menyajikan kajian mengenai dampak pemasaran media sosial terhadap niat beli konsumen. Buku dapat memberi referensi untuk pengembangan pemasaran digital di masa mendatang.

Buku ini menyajikan hasil kajian terhadap aspek apa saja yang mampu meningkatkan interaksi antara perusahaan dengan konsumen dalam media sosial, khususnya pada Usaha Micro Kecil dan Menengah (UMKM).

Citra Merek dan Word of Mouth (Peranannya Dalam Keputusan Pembelian Mobil Nissan Grand Livina)

Buku ini menjelaskan tentang citra merek dan word of mouth dalam meningkatkan minat beli dan pemasaran mobil di Indonesia.

Buku ini menjelaskan tentang citra merek dan word of mouth dalam meningkatkan minat beli dan pemasaran mobil di Indonesia.

Keputusan Pemilihan Jasa Berbasis Citra Merek Dan Promosi

Dewasa ini perkembangan bisnis pendidikan khususnya bimbingan belajar tumbuh sangat pesat di Indonesia. Para pelaku bimbingan belajar bersaing secara ketat dalam menawarkan berbagai pilihan jasa bimbingan belajar. Hal tersebut diiringi dengan tuntutan konsumen yang semakin meningkat akan layanan yang sesuai dengan kebutuhan mereka. Karena itulah konsumen dalam memilih bimbel akan memilih bimbel yang sesuai dan dapat memenuhi apa yang mereka butuhkan.

Dewasa ini perkembangan bisnis pendidikan khususnya bimbingan belajar tumbuh sangat pesat di Indonesia.

Adaptabilitas hukum pada penggunaan merek : Sebagai kode webpage tersembunyi (Metatag) dalam kerangka pembangunan ekonomi nasional berbasis digital

Penulis buku ini yang merupakan disertasi dari Dr. Asep Saripudin, S.H., M.H., memandang perlunya hukum itu bersifat adaptif atau hukum memiliki adaptabilitas dalam merespon berbagai perkembangan-perkembangan ilmu pengetahuan dan teknologi khususnya dibidang merek sebagai kode webpage tersembunyi (Metatag). Pembahasan tentang Adaptabilitas Hukum ini, terdiri dari 6 (Enam) Bab sebagai berikut : Bab I : Pendahuluan; Bab II : Berbagai teori hukum yang menjadi dasar konstruksi pemikiran hukum; teori negara hukum kesejahteraan; teori analisis ekonomi atas hukum (Analysis economic of law theory); teori hukum pembangunan; Bab III : Lintas pemikiran hukum klasik dan kontemporer dalam kerangka penguatan landasan teori; BAB IV : Dinamika perkembangan hukum dalam merespon pertumbuhan ekonomi berbasis teknologi digital perbandingan Cina dan Amerika Serikat; BAB V : Rekonseptualisasi adaptabilitas hukum pada penggunaan merek sebagai kode webpage tersembunyi berbasis teknologi digital; BAB VI : Penutup.

Penulis buku ini yang merupakan disertasi dari Dr. Asep Saripudin, S.H., M.H., memandang perlunya hukum itu bersifat adaptif atau hukum memiliki adaptabilitas dalam merespon berbagai perkembangan-perkembangan ilmu pengetahuan dan teknologi ...

What Every Woman Should Know About Sharia Law, Before It's Too Late!

What Every Woman Should Know About Sharia Law, Before It's Too late! is an eye-opening expose of the brutal mistreatment of women and children under Islamic sharia law.Women (and males) across the USA will be stunned to learn that the Quran, the Holy Book of Islam, counsels men to beat their wives to keep them obedient. And that's just the tip of the iceberg.Islamic men, under sharia law can beat, or butcher the female members of their families, up to and including murdering them for disobedience. This is known as 'honor killings', a misnomer if there ever was one.With the threat of punishment for displeasing the men in their lives, women and girls may be , beaten, burned by fire or acid, have an extremity or their nose cut off, even be burned or buried alive with NO repercussions to the male involved.Because male-female relationships in the Islamic world are so strict, rape is commonplace in Islamic countries, and usually unpunished. Girls are often forced to marry their rapist or go to jail themselves.Women in Western societies need to realize that they are being targeted for recruitment to Islam, and why. This book explains why this recruitment has been so successful.Some of the topics covered in What Every Woman Should Know About Sharia Law, Before It's Too Late! are:• the Cinderella Complex• the Mystique of the Sheik• sharia law in the USA• Islamic goals for world Domination• taqiyya and kitman• honor killings• polygamy• child brides• bacha• female genital mutilation• and a host of other important topics.This is a book that every woman should read and then share with every woman she knows and loves.

This is a book that every woman should read and then share with every woman she knows and loves.

Big Data in Practice

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

In this book you find out succinctly how leading companies are getting real value from Big Data – highly recommended read!" —Arthur Lee, Vice President of Qlik Analytics at Qlik

Big Data in Banking

With Applications in Finance, Investment, Wealth & Asset Management + WS

Big Data in Banking: With Applications in Finance, Investments, Wealth & Asset Management gives you a deeper understanding of the economics and the technology behind big data applied within the world of Finance, Investments, Wealth and Asset Management, the theories behind it, as well as potential future uses. This book assists you to understand all the buzz and excitement around these innovative technologies. Part I introduces the background of Big Data in non-technical terms, and complements it with general applications within a company (e.g. Human Resources). Part II focuses on the technology and makes comparisons to High Frequency Trading and Trading Strategy development, Data Mining and Risk Management issues and opportunities. Part III covers Client Behaviour, Client Acquisition and retention strategies, as well as Robo Advisors and Investment Processes. Part IV, zooms in on Intellectual Property and Transfer Pricing. Mention is also made of the tension between Ethics, Privacy, Transparency and Trust. It Includes cutting edge proposals to create a Big Data Strategy, how to deal with Applications (build vs. buy). This part concludes by discussing potential future uses of Big Data, Digitization and Data Analytics. A small appendix with basic statistics is provided for people that need more information about this area.

Clear and concise, this accessible guide consolidates a wealth of information into a non-technical overview of the issues and opportunities Big Data brings to the banking industry.

Big Data Imperatives

Enterprise ‘Big Data’ Warehouse, ‘BI’ Implementations and Analytics

Big Data Imperatives, focuses on resolving the key questions on everyone's mind: Which data matters? Do you have enough data volume to justify the usage? How you want to process this amount of data? How long do you really need to keep it active for your analysis, marketing, and BI applications? Big data is emerging from the realm of one-off projects to mainstream business adoption; however, the real value of big data is not in the overwhelming size of it, but more in its effective use. Big Data Imperatives describes the complementary nature of traditional data warehouses and big-data analytics platforms and how they feed each other. This book aims to bring the big data and analytics realms together with a greater focus on architectures that leverage the scale and power of big data and the ability to integrate and apply analytics principles to data which earlier was not accessible. This book can also be used as a handbook for practitioners; helping them on methodology,technical architecture, analytics techniques and best practices. At the same time, this book intends to hold the interest of those new to big data and analytics by giving them a deep insight into the realm of big data.

At the same time, this book intends to hold the interest of those new to big data and analytics by giving them a deep insight into the realm of big data.

Too-Big-to-Fail in Banking

Impact of G-SIB Designation and Regulation on Relative Equity Valuations

This book provides a comprehensive summary of the latest academic research on the important topic of too-big-to-fail (TBTF) in banking. It explains TBTF from various perspectives including the range of regulatory measures proposed to counter TBTF, most notably the globally accepted regulation of global-systemically important banks (G-SIBs) and its main tool of capital surcharges. The empirical analysis quantifies the shareholder value of the G-SIB attribution by using quarterly observations from more than 750 global banks between Q2 2008 and Q3 2015. The main finding is that G-SIBs are confronted with a substantial relative valuation discount compared to non-G-SIBs. From the end of 2011 until the end of 2015, a stable discount of 0.6x–0.8x price-to-tangible common equity (P/TCE) is statistically highly significant. The results suggest that the G-SIB designation effect, which positively impacts G-SIBs’ share prices because of funding benefits from IGGs, is dominated by the regulatory G-SIB burden effect, which negatively impacts G-SIBs’ share prices because of lower profitability due to capital surcharges and other regulatory requirements placed on G-SIBs. The findings re-open the debate about whether breaking up G-SIBs would unlock shareholder value and whether G-SIBs are regulated efficiently.

11.4.1 Database Requirements This empirical study requires two types of micro data for banks: 1. Market data is necessary for share prices, i.e., for the P in the dependent variable. 2. Fundamental data, in particular balance sheet and ...