Sebanyak 38251 item atau buku ditemukan

Can E-Banking Services Be Profitable?

Over the last few years European banks have spent billions of euros on new electronic channels. However, after some years of excitement it was clear that the banks' long-awaited sky-rocketing profits from this area would not be netted. Estonian banks have also invested in expanding and improving the IT systems and a number of new e-banking services have been developed. Until recently, most of the pricing decisions for e-bank services were made on the basis of a gut feeling as the current financial management information systems did not support such analysis. In this article the author explores the implementation techniques of Activity-Based Costing (ABC) in the banking sector on the example of an Estonian bank in order to analyze the cost structure for traditional and electronic channel transactions. The article shows how it is possible to implement ABC in banking and proves empirically that electronic channels help reduce the costs of both banks and their clients.

Over the last few years European banks have spent billions of euros on new electronic channels.

Measuring the Quality of E-Banking Portals - an Empirical Investigation

Purpose - In the internet economy, the business model of web portals has spread rapidly over the last few years. Despite this, there have been very few scholarly investigations into the services andcharacteristics that transform a web site into a portal as well as into the dimensions that determine the customer's evaluation of the portal's service quality.Design/methodology/approach - Based on an empirical study in the field of e-banking, the authors validate a measurement model for the construct of web portal quality based on the following dimensions: security and trust, basic services quality, cross-buying services quality, added value,transaction support and responsiveness.Findings - The identified dimensions can reasonably be classified into three service categories: core services, additional services, and problem-solving services.Originality/value - The knowledge of these dimensions as major determinants of consumer's quality perception in the internet provides banks a promising starting point for establishing an effective quality management for their e-businesses.

Purpose - In the internet economy, the business model of web portals has spread rapidly over the last few years.

Core Banking Software (CBS) Implementation Challenges of E-Banking

An Exploratory Study on Bangladeshi Banks

Banking and financial sectors all around the world have embraced ICT to facilitate their customers with efficient services and innovative products through multi-channel. The central engine that runs the core operations of the banking and financial institution is the Core Banking Software (CBS). The operational efficiency of a bank largely depends on the CBS. Moreover, it determines what a bank can offer in the future. In Bangladesh, ICT embracement has got momentum in the last decade. Some first mover banks in Bangladesh are in the process of CBS upgradation, and some other banks are trying to implement CBS to improve competitiveness, operational efficiency, and regulatory compliance. However, CBS implementation has challenges; improper attention to these challenges may result in poor CBS performance. This exploratory study tried to identify the challenges that commercial banks in Bangladesh encounter in the process of core banking system implementation or upgradation. Factor analysis has been used to analyze data from 153 respondents from seven commercial banks. This study found three primary sources (factors) of CBS implementation challenges: management, technology and vendor. These factors include: consensus on requirements, the role of employees, vendor capabilities and credentials, the software flexibility, user friendliness, capability to meet requirements, employee skill set required and data migration. The findings may help the academicians to explore the factors in other cultures, countries and cross-industry. It will also help the banking practitioners to concentrate on this challenging area to better implement and upgrade the core banking software in future.

Banking and financial sectors all around the world have embraced ICT to facilitate their customers with efficient services and innovative products through multi-channel.

The Public Relations Handbook

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Strategic Planning for Public Relations

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.

Fundamentals of Public Relations and Marketing Communications in Canada

Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Strategic Public Relations Management

Planning and Managing Effective Communication Programs

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Employing clear, straightforward language, they cover techniques for planning and research, as well as the effective application of communication theory. Key features of the volume include the synthesis of knowledge in public relations and communication, covering the critical areas needed for a strategic approach to public relations, and ample real-world examples, providing concrete applications of principles and theories. With its practical and accessible approach, Strategic Public Relations Managementwill serve well as a text for public relations management and communication campaigns courses, and is essential as a reference for professional practice.

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques.

Cases in Public Relations Management

The Rise of Social Media and Activism

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices. New to the third edition: Eighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks. Additional emphasis on social media and social responsibility for communication management today. End-of-chapter activities that reinforce concepts. Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals. The new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners.

Handbook of Public Relations

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature.