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Improving E-Commerce Web Applications Through Business Intelligence Techniques

As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

E-business and E-commerce for Managers

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.

This new book by the world's leading programming language textbook authors guides you through the most exciting business era since the Industrial Revolution.

European B2C E-Commerce in the Banking Sector

Inhaltsangabe:Introduction: Based on the findings of the correlation analysis described in chapter 7.1, factors of influence and variables statistically not related to financial B2C e-commerce can now be distinguished. While the focus of this part of the analysis lies on factors showing significant correlation coefficients in relation to the research topic, this does not mean that the non-correlated factors are not of importance or somewhat connected. The statistical measurements may not be suitable for this type of analysis, survey results may be misleading or the situation will have changed in the last two years after the investigation. On the other hand, the observed correlations do not necessarily equal a causal relationship and the high complex matter can not be explained by single variables as influence factors. The conducted correlation analysis only serves as an indicator for potential influence factors or accelerators and has to be carefully evaluated. Keeping these considerations in mind, the statistical analysis within the scope of this masters dissertation will support the following conclusions and interpretations. First of all, computer usage and skills as well as internet usage and skills need to be on a high level in a country to facilitate financial B2C e-commerce. Residents of countries with higher levels for the subject of examination will probably already have gained adequate skills, as indicated by a medium strong negative relation to computer courses taken in the last three months and other online activities such as online information search and online banking positively correlated. While online banking is partially included in the variable e_comm representing financial B2C e-commerce through customer s usage of online financial services, this particular result may not be totally conclusive. However, it seems logical that consumers with good computer and internet skills also spending a lot of time with advanced activities on the internet may also engage in financial B2C e-commerce. This assumption narrows down the target group and excludes a certain clientele from online product offers of financial institutions - banks will need to adapt their web portals accordingly, set up initiatives improving computer and web skills of their consumers and meet their consumers on the internet, e.g. with advertising while they are using search engines. Practical evidence supporting these interpretations can be found in several examples of [...]

Inhaltsangabe:Introduction: Based on the findings of the correlation analysis described in chapter 7.1, factors of influence and variables statistically not related to financial B2C e-commerce can now be distinguished.

E-Commerce Strategy

Text and Cases

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Overall, the useful guidelines provided should prove valuable to students and researchers in the field. This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives.

E-Commerce and Egg PLC

Seminar paper from the year 2003 in the subject Business economics - Trade and Distribution, University of Phoenix, 10 entries in the bibliography, language: English, abstract: In this paper, a brief overview of the financial services sector in the United Kingdom will be had, including the current state of e-commerce in the industry. A summary of Egg's business to date will then be provided. Next, how e-commerce may change the industry and effect Egg will be presented, as well as an assessment of the effectiveness of Egg's current e-commerce strategy. And, finally a recommendation for potential strategies for Egg will be given. In the end, it will be clear that the Internet is a powerful force in the financial services sector, in the United Kingdom, and Egg is positioned to remain a leader in the industry.

Seminar paper from the year 2003 in the subject Business economics - Trade and Distribution, University of Phoenix, 10 entries in the bibliography, language: English, abstract: In this paper, a brief overview of the financial services ...

Effective Control Regarding E-Commerce Risks in Stock Exchange Market Focusing on Cloud Computing

Today, effective risk control is as important as maximizing the return on investment for investors; therefore, it is important to examine the patterns and tools of effective risk control for investors. By using both local and global optimization algorithms, risk-based control patterns are minimized and its effective boundaries are compared. In fact, the implementation of e-commerce requires the realization of electronic banking. For this reason the use of electronic systems in the financial and credit institutions of the world is rapidly expanding and the number of users of electronic banking services is on the rise. Iran is a young country in the field of electronic commerce and banking, and there is a long way in reaching its acceptable level. The book, which is set out in five chapters, examines all the business practices of e-commerce

Iran is a young country in the field of electronic commerce and banking, and there is a long way in reaching its acceptable level. The book, which is set out in five chapters, examines all the business practices of e-commerce

E-Commerce and V-Business

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. The collected papers in this book illustrate the wide variety of business opportunities afforded by e-commerce and virtual business. They describe and discuss the important issues that follow in the wake of an organization deciding to pursue consumers electronically and organize its operations virtually. It brings a good balance of theory and practical issues from different perspectives from different parts of the globe

As stated in the case, Nordea exploited e-banking entirely in-house as a joint effort by managers with product responsibility and the IT department of the bank. From the beginning, Nordea tried to engage all bank employees in the new ...