Sebanyak 5 item atau buku ditemukan

Digital Marketing Strategy

An Integrated Approach to Online Marketing

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...

Teams in Education

Creating an Integrated Approach

Easy to use and understand, Teams in Educa-tion: Creating An Integrated Approach is a tool for education professionals who need or want to develop cross-functional or departmental teams in education. This new handbook was specifically designed to provide education professionals with a practical, pragmatic way to create and manage quality teams. Although there are many team handbooks available today, most are complex and difficult to follow for the average individual. In addition, these books are expensive and many schools or school districts cannot afford to purchase a copy for everyone. Unlike these existing handbooks, Teams in Education is clearly written in straightforward language that simply describes how to create and manage teams. The reader quickly understands the processes to follow to ensure total participation in team activities and is given the tools to measure and document team progress. As one education professional explained, the reader develops the expertise and understanding necessary to eliminate and manage conflict. This unique handbook also contains a simple process to encourage everyone to participate in the quality initiative. The 5+5 program outlined in this book is used to demonstrate to staff that no improvement is too small. This technique makes it easier for staff to show the added value of their quality activities to administrators and school board members. Special feature - this 5+5 program is the only program designed to collect the data education professionals need to show that they are making improvements in student and administrative outcomes.

This unique handbook also contains a simple process to encourage everyone to participate in the quality initiative. The 5+5 program outlined in this book is used to demonstrate to staff that no improvement is too small.

Total Quality Management

An Integrated Approach

This book has been written with the premise that no organisation can survive in an increasingly competitive business environment unless its primary focus is on offering quality products and services. Aimed at making the reader aware of the present scenario of quality management process in India, it presents an opportunity to:i. Learn the basic principles and tools of total quality management through practical experiences of Indian companies.ii. Clarify concepts by way of ample illustrations and end-of- chapter exercises.iii. Gain valuable insights through topical case studies.Total Quality Management is a useful tool, both for students and professionals in the corporate world.

This book has been written with the premise that no organisation can survive in an increasingly competitive business environment unless its primary focus is on offering quality products and services.

Biblical Interpretation

An Integrated Approach

This comprehensive exploration of the interpretive process, now available in paperback, has served as a successful textbook. It focuses on the three "worlds" of biblical interpretation--the world of the author, the world of the text, and the world of the reader--to help students develop an integrated hermeneutical strategy. The book offers clear explanations of interpretive approaches, which are supported by helpful biblical examples, and succinct synopses of various interpretive methods. Pedagogical aids include end-of-chapter review and study sections with key terms, study questions, and suggestions for further reading.

"Tate offers an informed and balanced study of variety in biblical interpretation. His command of primary and secondary sources and his clarity of presentation make this book a vade mecum for students and teachers.

Bookkeeping

An Integrated Approach with Student Resource Access 12 Months

New author, Mellida Frost, has replaced the now-retired Euan Sutherland for this revised edition.