In this complete book-and-multimedia training course, a team of the world's leading programming trainers teach you the fastest, most effective techniques for developing state-of-the-art e-Business and e-Commerce applications.
This book and multimedia package teaches about the programming technologies for developing Web-based e-business and e-commerce solutions as well as covering e-business and e-commerce models and business issues.
This innovative new book and multimedia package in the Deitels'How to Program series gives students the knowledge to start their own e-businesses by teaching about the programming technologies for developing Web-based e-business and e ...
Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.
This new book by the world's leading programming language textbook authors guides you through the most exciting business era since the Industrial Revolution.
