Sebanyak 12 item atau buku ditemukan

Policy-Making for Education Reform in Developing Countries: Policy Options and Strategies

The Still Divided Academy: How Competing Visions of Power, Politics, and Diversity Complicate the Mission of Higher Education

Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.

This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it.

Between Resistance, Sharia Law, and Demo-Islamic Politics

Despite the fact that many researchers have focused on Hamas’ armed resistance activities, surprisingly few have theorised about the political choices and dilemmas that Hamas has faced in the context of the changing overarching conflict between Israelis and Palestinians. This study aims to show, theoretically, how context-dependent Hamas is when formulating its resistance and Demo-Islamic practise and that this occurs in interrelations with key actors of the conflict. This study also presents important new empirical data that, in part, also challenges previous research. Hamas is one of the very few Islamist organisations that has reached a governance position via democratic and fair elections. Thus, Hamas can serve as a case study of how Islamist may act in (quasi)democratic surroundings. At the same time, Hamas is a key actor in the overarching conflict, which has several unique characteristics. Hamas’ armed resistance is described as an instrument for the Jihad against the Israeli occupation. However, the Dawa work at the grassroots level can also be seen as a resistance practice that can be identified as constructive resistance. The internal discussion in Hamas as to what strategies to apply, as will be shown, are also formed and impacted by various interrelations with external actors of the conflict. The Palestinian public, in particular, is a key actor that influences Hamas in various ways, although Fatah, PLO, Israel and other external actors also have their specific roles to play.

Hamas. Cambridge/Malden: Polity Press, 2010. Morris, Benny. Righteous Victims: A History of the Zionist-Arab Conflict, 1881– 1999. New York: Vintage Books, 1999. Mozez, Tomer, and Weimann, Gabriel. “The E-Marketing Strategy of Hamas.