Sebanyak 6 item atau buku ditemukan

Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.

This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it.

Between Resistance, Sharia Law, and Demo-Islamic Politics

Despite the fact that many researchers have focused on Hamas’ armed resistance activities, surprisingly few have theorised about the political choices and dilemmas that Hamas has faced in the context of the changing overarching conflict between Israelis and Palestinians. This study aims to show, theoretically, how context-dependent Hamas is when formulating its resistance and Demo-Islamic practise and that this occurs in interrelations with key actors of the conflict. This study also presents important new empirical data that, in part, also challenges previous research. Hamas is one of the very few Islamist organisations that has reached a governance position via democratic and fair elections. Thus, Hamas can serve as a case study of how Islamist may act in (quasi)democratic surroundings. At the same time, Hamas is a key actor in the overarching conflict, which has several unique characteristics. Hamas’ armed resistance is described as an instrument for the Jihad against the Israeli occupation. However, the Dawa work at the grassroots level can also be seen as a resistance practice that can be identified as constructive resistance. The internal discussion in Hamas as to what strategies to apply, as will be shown, are also formed and impacted by various interrelations with external actors of the conflict. The Palestinian public, in particular, is a key actor that influences Hamas in various ways, although Fatah, PLO, Israel and other external actors also have their specific roles to play.

Hamas. Cambridge/Malden: Polity Press, 2010. Morris, Benny. Righteous Victims: A History of the Zionist-Arab Conflict, 1881– 1999. New York: Vintage Books, 1999. Mozez, Tomer, and Weimann, Gabriel. “The E-Marketing Strategy of Hamas.

More moral than God

taking responsibility for religious violence

In the wake of the 9/11 tragedy recent political and religious conflicts, attention to religious violence has increased exponentially. Although violence in the name of religion has been around for centuries, there is increasing need to examine the roots of religious violence, with the hope of working for peace. In More Moral than God, Charlene Burns takes a unique look at the psychological motivations behind religious violence. Drawing from psychology, philosophy, and theology, Burns illuminates the interplay between our images of God, our individual egos, and our collective selves, and brings to light the degree to which each of us can and must take responsibility for the religious landscape. In addition to her own perspective on religious violence, Burns provides a brief history of religious violence and addresses other possible motivations, including politics, economics, globalization, family dynamics and more.

In the Sufi form of Islam, for example, this life is a journey that proceeds along horizontal and vertical paths. The horizontal journey involves physical birth, life, and death. The vertical journey is one that potentially culminates ...

Transforming Professional Practice

A Framework for Effective Leadership

In this updated 2nd edition, the authors created a blueprint for educational leaders to arrive at an understanding of the complexity of shared leadership for achieving reflective school improvement. The dispositions for leadership success are embedded in the Professional Standards for Educational Leaders (PSEL, 2015) created by the National Policy Board for Educational Administration (NPBEA) and the NELP standards (2018) created by a committee for National Educational Leadership Preparation approved by the Council for the Accreditation of Educator Preparation (CAEP). The NELP and PSEL standards are aligned to provide specificity around performance expectations for beginning level and district leaders. To support these key standards Transforming Professional Practice: A Framework for Effective Leadership 2nd Edition advances the educational conversation by its keen focus on effective professional growth and development. This framework recognizes that the uniqueness of school leadership, whether at the central office level, school building level or department level, is dependent upon effective leaders who are self-reflective and developmentally attuned to professional growth opportunities.

In this updated 2nd edition, the authors created a blueprint for educational leaders to arrive at an understanding of the complexity of shared leadership for achieving reflective school improvement.