This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations.
This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories.
Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.
Specialists from ten countries discuss trends in training and professional development for teachers of students with special needs, concluding that such training should be part of every teacher's initial and continuing training. Developed from contributions to a July 1993 symposium in Manchester, England, 17 papers demonstrate that while there signs of a growing convergence in Europe at the level of principles and philosophy, a great diversity remains in policies, practice, and provision. Among the topics are best-practices criteria in inclusive education as a basis of teacher education, the in-service training needs of primary teachers for integration in Spain, a report on a TEMPUS project for east-west cooperation for pupils with SEN, the training needs of teachers working with emotionally disturbed children, and mathematical learning as a neglected theme in special education. Six country reports are also included. Distributed in the US by Books International. Annotation copyrighted by Book News, Inc., Portland, OR
"In this book, Sarah E. Chinn pulls together what seems to be opposite discourses--the information-driven languages of law and medicine and the subjective logics of racism--to examine how racial identity has been constructed in the United States over the past century. She examines a range of primary social case studies such as the American Red Cross' lamentable decision to segregate the blood of black and white donors during World War II, and its ramifications for American culture, and more recent examples that reveal the racist nature of criminology, such as the recent trial of O.J. Simpson. Among several key American literary texts, she looks at Mark Twain's Pudd'nhead Wilson, a novel whose plot turns on issues of racial identity and which was written at a time when scientific and popular interest in evidence of the body, such as fingerprinting, was at a peak"--Publisher's description.
Legal theorists in Britain and the United States had lesser faith not in an absolute truth , but in their own ability ... In a direct reversal of eighteenth - century beliefs about the logical nature of legal reasoning , 17 Wills argued ...
