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Building eCommerce Applications

This collection of articles and blog entries is representative of the full spectrum of commerce-related content we’ve published on PayPal’s Developer Network over the past year. You will find tutorials and quick reference pieces for developers. With the creation of x.commerce we have expanded our coverage to address the needs of eBay and Magento developers and you can expect to see more content focused on helping both the developer and merchant communities in the coming year. Our team has covered a wide variety of topics including building mobile shopping carts, QR codes, working with various PayPal APIs, including how to integrate PayPal with other technologies such as WordPress. Three main themes have emerged in the commerce world today: Mobile, Social, and Local. Expect to see more coverage of these in the coming months.

This collection of articles and blog entries is representative of the full spectrum of commerce-related content we’ve published on PayPal’s Developer Network over the past year.

Social eCommerce

Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

ECommerce in the Cloud

Bringing Elasticity to ECommerce

This practical guide shows architects how to incrementally adopt cloud computing (specifically public Infrastructure-as-a-Service and Platform-as-a-Service) and to marshal as much capacity as needed to handle peak holiday or special-event traffic. Advances in Cloud over the past few years now make it possible to run an enterprise-class eCommerce platform out of a cloud. This book helps architects leverage these advances by covering: Cloud service models (IaaS, PaaS, Software-as-a-Service) and deployment models (public, hybrid, private) ; the impact of omnichannel retailing on platform architecture and deployment architecture ; how to build an auto-scaling solution that can quickly add or subtract hardware in response to real-time traffic ; re-applying what you already know about security to cloud ; running a single eCommerce platform from multiple data centers, including several forms of multi-master ; building a hybrid solution or deploy your entire platform in the cloud ; application and deployment architecture for cloud native through legacy eCommerce platforms ; how to use Software-as-a-Service for eCommerce, including Content Delivery Networks and Global Site Load Balancing services.

This book helps architects leverage these advances by covering: Cloud service models (IaaS, PaaS, Software-as-a-Service) and deployment models (public, hybrid, private) ; the impact of omnichannel retailing on platform architecture and ...