Sebanyak 19112 item atau buku ditemukan

Bahasa Rezim

Cermin Bahasa dalam Kekuasaan

Relasi bahasa dengan kekuasaan selalu ditandai dengan terjadinya instrumentalisasi atas bahasa demi capaian kekuasaan. Pada setiap zaman dan periode rezim kekuasaan, bahasa digunakan secara dominatif untuk melanggengkan atau mencapai kekuasaan. Dalam konteks Indonesia, relasi yang tergambar dalam kekuasaan selalu menyuratkan variasi penggunaan bahasa yang khas pada zamannya. Bahasa kekuasaan pada rezim Orde Lama, Orde Baru, Orde Reformasi, dan Neo-reformasi menggambarkan variasi penggunaan (tepatnya politisasi) bahasa demikian khas, menggambarkan karakteristik pola kepemimpinan rezim dan bagaimana resistansi kekuasaan terhadap lawan politiknya. Ibarat jendela rumah, bahasa dapat meneropong peristiwa yang ada dalam sebuah rezim kekuasaan. Melalui penggunaan kosakata bahasa, kita dapat memantik bagaimana model dan pola kekuasaan pada sebuah rezim. Melalui analisis terhadap bahasa yang digunakan, watak kekuasaan yang sejati dapat digambarkan secara gamblang dan transparan. Buku ini menggambarkan bagaimana bahasa diposisikan rezim kekuasaan sekaligus digunakan untuk mempertahankan kekuasaan. Diawali dengan perbincangan bahasa di tangan kekuasaan, dilanjutkan dengan penggunaan bahasa pada fase-fase sejarah bangsa Indonesia. Pada fase-fase kekuasaan rezim tersebut tergambar tabiat yang terepresentasi dalam bahasa kekuasaan. Di akhir dijelaskan sedikit mengenai penggunaan bahasa pada media sosial, yang dapat dipandang sebagai rezim baru dalam kehidupan kita. Kuasa media sosial bahkan dapat mengalahkan lembaga formal dalam memengaruhi masyarakat (citizen). Dengan penggambaran ini pembaca disuguhi kenyataan bahwa bahasa tidak vis-à-vis dengan kekuasaan, sebaliknya menjadi subordinasi kekuasaan.

Ibarat jendela rumah, bahasa dapat meneropong peristiwa yang ada dalam sebuah rezim kekuasaan. Melalui penggunaan kosakata bahasa, kita dapat memantik bagaimana model dan pola kekuasaan pada sebuah rezim.

BAHASA INGGRIS SISTEM 52M Minggu ke-9

Buku Bahasa Inggris Sistem 52M menghadirkan kursus bahasa Inggris yang bisa dilakukan secara mandiri (di luar ruang kelas formal) dan individu (per orangan). Kursus dalam buku ini memuat berbagai macam tata bahasa dasar, percakapan, ungkapan-ungkapan, dan frasa atau kosakata yang paling sering digunakan dalam situasi kehidupan kita sehari-hari. Sesuai dengan namanya “52M”, pembaca diharapkan bisa mahir dalam bahasa Inggris dalam satu tahun (52 Minggu) dengan menggunakan buku ini secara tekun dan sabar per minggunya. Dalam mencapai tujuannya tersebut, metode penyajiannya pun disusun agar mudah dipahami orang Indonesia, termasuk cara pengucapannya yang unik. Hal ini penting terutama mengingat kata-kata dalam bahasa Inggris sering kali dibunyikan tidak seperti apa yang tertulis (bunyi implisit), dan menghadirkan tantangan tersendiri bagi lidah orang Indonesia yang biasa mengenal bunyi-bunyian eksplisit dalam bahasa Indonesia. Herpinus Simanjuntak adalah penulis buku-buku belajar bahasa asing best-seller di Indonesia. Selain bahasa Inggris, Herpinus juga menguasai bahasa asing lain, seperti Jepang, Prancis, Spanyol, Jerman, dan lain-lain.

Herpinus Simanjuntak adalah penulis buku-buku belajar bahasa asing best-seller di Indonesia. Selain bahasa Inggris, Herpinus juga menguasai bahasa asing lain, seperti Jepang, Prancis, Spanyol, Jerman, dan lain-lain.

The The Art of CRM

Proven strategies for modern customer relationship management

This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches

This book shares proven and cutting-edge techniques to increase the power of CRM even further.

Integrating Erp, Crm, Supply Chain Management, and Smart Materials

Organizations enjoy two kinds of strategic advantages. One is transitory: being in the right place with the right products at the right time. The other comes from having first class management and instituting processes that mobilize an organization, keeping in ahead of the competition. Which would you like to count on for your organization's success?Integrating ERP, CRM, Supply Chain Management, and Smart Materials explores how to create business opportunities and reap savings by: Restructuring and updating of ERP and CRM software as it integrates supply chain management and delivers new killer applications Evolving opportunities that will develop from the implementation of smart materials, automatic identification, classification systems, and quality assurance projects Auditing the implementation, operation, and maintenance of ERP and CRM software as well as the corrective action taken on the basis of resultsInternet commerce, online supply chain, and advances in technology - all available at increasingly lower costs - make systems of the past obsolete. However, just as new technology creates new opportunities, it can also create unforeseen consequences. By binding a wealth of interdependent issues between the covers of one book, Integrating ERP, CRM, Supply Chain Management, and Smart Materials gives you the tools you need to create proprietary, high value-added solutions.

Focuses on how to create business opportunities and reap savings by restructuring and updating ERP and CRM software as it integrates supply chain management and delivers various killer applications.

Citizen Relationship Management

A Study of CRM in Government

This study explores Customer Relationship Management (CRM) in government. Based on an interdisciplinary literature review and multiple-case study design, a model of Citizen Relationship Management (CiRM) is developed and discussed. The case studies explore the perceptions of CRM/CiRM by administrators, elected officials and consultants as well as its implementation and impact on the municipal level and in a multijurisdictional environment in the United States. Although the explorative part of the study focuses broadly on a theoretical conceptualization of CiRM, the immediate empirical referent of research are the 311 initiatives in the City of Baltimore, the City of Chicago, the City of New York and Miami-Dade County. Thus, the results help administrators and researchers to convey the idea and challenges of 311 well. The study shows that CRM is to a certain extent only partly able to make novel contributions to currently active reform movements in government. In addition, the study's findings support the idea that CiRM provides the means to a different kind of public participation.

This study explores Customer Relationship Management (CRM) in government. Based on an interdisciplinary literature review and multiple-case study design, a model of Citizen Relationship Management (CiRM) is developed and discussed.

Customer Relationship Management (CRM)

A Holistic Understanding

Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer centric strategies. Results have been mixed. The importance of CRM for the long term success of organizations, coupled with the skewed and incomplete understanding of it by industry, makes it a topic worthy of detailed investigation. Marketing academics too have investigated CRM from varying viewpoints and found that there has been little deliberate attempt to consolidate the conceptualizations into a holistic understanding. This is important given the nascent and evolving nature of CRM. This book takes a holistic look at the emerging issues and trends in CRM, including the effect of computer software and the accompanying new management processes on organizations, and the dynamics of the alignment of marketing, sales and services, and all other functions responsible for delivering customers a satisfying experience. In order to understand CRM better a content analysis of more than a hundred articles and documents from academic and industry sources was undertaken. Results show that there is a lack of holistic thinking and discussion of CRM in both academics and industry which is required to understand how the people, process, and technology in CRM impact each other to affect successful implementation. This book is addressed to both practitioners in a wide range of industries involved in CRM implementation and adoption efforts as well as researchers in CRM.

This book is addressed to both practitioners in a wide range of industries involved in CRM implementation and adoption efforts as well as researchers in CRM.

CRM

The Foundation of Contemporary Marketing Strategy

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage.

Customer Relationship Management (CRM) for Medium and Small Enterprises

How to Find the Right Solution for Effectively Connecting with Your Customers

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM tools, once only available to large corporations, is now powerful technology for small and medium businesses. Small and medium businesses are now able to implement CRM solutions under a more cost-effective balance as an alternative to traditional tools like Salesforce, Dynamics, or Oracle. The reason for the success is mainly the simplicity of new tools and solutions that have been developed for the management of sales processes. This book discusses how to implement a CRM from the perspective of the businessperson—not the more typical IT consultant or the technical staff. It benefits business development, sales management, and sales process control. Small business owners must understand why and how implementing a CRM will create value for the business—how it will focus on business development, sales management, and how sales leads develop into happy customers. Small business owners must first understand what a CRM systems is, how it works, what its main functions are, and how it serves to manage workflows in the company’s sales department. Generally, entrepreneurs struggle to find the time to read and study complex and fully comprehensive books. This book provides direct operational guidelines to those who need easy-to-read information about how to use CRM effectively. Business professionals must be able to set up CRM systems and avoid mistakes and wasting time. This book provides an overview of what can be done with CRM and how it happens to empower business people to find new customers and win their business. This book discusses the logic of CRM in sales, giving tips and explanations on why and what happens when it's implemented in a specific way. Essentially, it will give the entrepreneur the know-how behind CRM in sales in general terms, supporting enhanced customer relationships.

Essentially, this book gives the entrepreneur the know-how behind CRM in sales in general terms, supporting enhanced customer relationships.

Customer Relationship Marketing - viewpoints and aspects about crm

Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, 4 entries in the bibliography, language: English, abstract: The following report is illustrating the various viewpoints of several experts as well as the personal opinion of the author of this report about cus tomer relationship marketing in practice. The experts viewpoints are based on selected articles handed out during lecture. Whereas the personal viewpoint illustrated in this report derives from personal experience as well as asorted literature used for preparation.

Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, language: ...

CRM Unplugged

Releasing CRM's Strategic Value

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

This no-nonsense guide describes the larger scope and context of CRM beyond sales, marketing, and customer service, and provides real-world examples and methodologies for making sense of the real goals of customer relationship management." ...