Sebanyak 19121 item atau buku ditemukan

Public Relations Writing: The Essentials of Style and Format

Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Public Relations Writing is intended for students who plan to work as public relations practitioners.

Social Media and Public Relations

Fake Friends and Powerful Publics

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations.

The Global Public Relations Handbook

Theory, Research, and Practice

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.

Cutlip and Center's Effective Public Relations

Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. 2006.

"This is a textbook for courses in Introductory public relations.

Think Public Relations

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how: Personalize Learning--MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking--Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students--An appealing visual design and real-world applications engage students in the material. Apply Ethics-- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. Support Instructors--Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed. Note: MyMySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205916783 / ValuePack ISBN-13: 9780205916788

Resource added for the Communication 108011 courses.

Public Relation, Citra dan Praktek

Public Relation, Citra dan Praktek

Secara garis besar Buku ini menguraikan beberapa hal yang berkaitan dengan Public Relations dan Citra yang meliputi : Konsep dan Prinsip Dasar Public Relations, Pengertian dan Fungsi Public Relations, Hubungan Public Relations dengan Internal dan Exsternal Relations, Media dalam Komunikasi dan Media dalam Kegiatan Public Relations, Proses dan Bentuk Kegiatan Public Relations, Opini Publik, Kegiatan Media Relations, Citra Perusahaan, Public Relations dalam Manajemen Krisis, Solusi Penanganan Krisis Serta Pemulihan Kepercayaan Dan Citra.

Secara garis besar Buku ini menguraikan beberapa hal yang berkaitan dengan Public Relations dan Citra yang meliputi : Konsep dan Prinsip Dasar Public Relations, Pengertian dan Fungsi Public Relations, Hubungan Public Relations dengan ...

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