Sebanyak 19126 item atau buku ditemukan

Dasar-Dasar Public Relations Teori dan Praktik

Kita yang memiliki keinginan menjadi seorang Public Relations akan dihadapkan pada perubahan. Sebagai acuan bagi seorang dalam menjalankan praktik Public Relations, buku ini membantu memahami tentang PR apa sebenarnya PR dan bagaimana hal itu bisa diterapkan, apa sebenarnya manfaat dari PR itu, dan sebagainya. Seorang PR harus menyadari bahwa perubahan itu perlu dan merupakan kebutuhan agar kita bisa berkembang maju. Kita harus juga sadar bahwa proses perubahan apa pun akan bisa bergerak menuju kompleksitas dan keruwetan. Perlu disadari bahwa hal tersebut bisa berkembang terus di dalam kegiatan PR. Hal itu sesuai teori evolusinya Piere Teilhard de Chardin. Padahal di era globalisasi dan informasi sekarang ini perubahan tersebut tidak usah dicari-cari.

Kita yang memiliki keinginan menjadi seorang Public Relations akan dihadapkan pada perubahan.

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.

Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition ...

Public Relations

Strategies and Tactics, Global Edition

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.

Handbook of Public Relations

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature.

Online Public Relations

This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.

This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.

The Public Relations Handbook

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Public Relations and Social Theory

Key Figures, Concepts and Developments

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist's key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Public Relations and Social Theory: Key figures, Concepts and Developments, Second Edition broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the ...

Risk Issues and Crisis Management in Public Relations

A Casebook of Best Practice

[First published in 1997 as "Risk Issues and Crisis Management".].

It includes information on the rise ofthe socially conscious consumer and the new non-government world order as well as thegrowing imperative for corporate social responsibility.Featuring a large number of new case studies, including the ...

Public Relations Practices

Managerial Case Studies and Problems

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.