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Surveying the Relationship Between E-Banking Services Customers' Receptions and Expectations and Their Satisfaction and Loyalty at Refah Bank in Ardebil \\ Singaporean Journal of Business, Economics and Management Studies .- 2013, Vol. 2, No. 1

Measuring the Quality of E-Banking Portals - an Empirical Investigation

Purpose - In the internet economy, the business model of web portals has spread rapidly over the last few years. Despite this, there have been very few scholarly investigations into the services andcharacteristics that transform a web site into a portal as well as into the dimensions that determine the customer's evaluation of the portal's service quality.Design/methodology/approach - Based on an empirical study in the field of e-banking, the authors validate a measurement model for the construct of web portal quality based on the following dimensions: security and trust, basic services quality, cross-buying services quality, added value,transaction support and responsiveness.Findings - The identified dimensions can reasonably be classified into three service categories: core services, additional services, and problem-solving services.Originality/value - The knowledge of these dimensions as major determinants of consumer's quality perception in the internet provides banks a promising starting point for establishing an effective quality management for their e-businesses.

Purpose - In the internet economy, the business model of web portals has spread rapidly over the last few years.

Core Banking Software (CBS) Implementation Challenges of E-Banking

An Exploratory Study on Bangladeshi Banks

Banking and financial sectors all around the world have embraced ICT to facilitate their customers with efficient services and innovative products through multi-channel. The central engine that runs the core operations of the banking and financial institution is the Core Banking Software (CBS). The operational efficiency of a bank largely depends on the CBS. Moreover, it determines what a bank can offer in the future. In Bangladesh, ICT embracement has got momentum in the last decade. Some first mover banks in Bangladesh are in the process of CBS upgradation, and some other banks are trying to implement CBS to improve competitiveness, operational efficiency, and regulatory compliance. However, CBS implementation has challenges; improper attention to these challenges may result in poor CBS performance. This exploratory study tried to identify the challenges that commercial banks in Bangladesh encounter in the process of core banking system implementation or upgradation. Factor analysis has been used to analyze data from 153 respondents from seven commercial banks. This study found three primary sources (factors) of CBS implementation challenges: management, technology and vendor. These factors include: consensus on requirements, the role of employees, vendor capabilities and credentials, the software flexibility, user friendliness, capability to meet requirements, employee skill set required and data migration. The findings may help the academicians to explore the factors in other cultures, countries and cross-industry. It will also help the banking practitioners to concentrate on this challenging area to better implement and upgrade the core banking software in future.

Banking and financial sectors all around the world have embraced ICT to facilitate their customers with efficient services and innovative products through multi-channel.

The Public Relations Handbook

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Strategic Planning for Public Relations

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.

Fundamentals of Public Relations and Marketing Communications in Canada

Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Handbook of Public Relations

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature.

Public Relations Writing: Strategies & Structures

Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding -- and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and—finally—writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing.