Sebanyak 531 item atau buku ditemukan

CRM Systems in Industrial Companies

Intra- and Inter-Organizational Effects

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Analytical CRM

Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.

This is a common scenario for many businesses such as retailers, hotels, and airlines.

Introduction to Communication Science and Systems

There are many valuable and useful books on electrical communication (References 1-5 are some examples), but they have certain disadvantages for the beginner. The more advanced books present some things in a basic way, but they are very narrow for an introduction to communica tion. The introductory books are broader but still narrow by our stan dards. Further, they often pick things out of thin air rather than derive them. This book is aimed at giving the beginner a basic understanding of a wide range of topics which are essential in communication systems. These include antennas and transmission, thermal noise and its consequences, Fourier transforms, modulation and noise, sampling and pulse code modulation, autocorrelation and power spectrum, optimum filtering, gauss ian noise and errors in digital transmission, data transmission, limits on data rate including information theory and quantum limits, and source encoding. We have not included communications traffic, switching, and multiplexing, nor protocols for digital and computer communications. For these, Reference 6 is excellent. In general, our book does not discuss the circuits used for communication or the physics of radio propagation. We assume that these will be taught in specialized courses, but such courses are not prerequisites for this one. Chapter 1 introduces the transmission formula or antenna equation and antenna directivity. Only a very basic sophomore physics knowledge of electromagnetic theory is assumed. The radar equation is also treated.

To communication science and systems there is no end, but a good beginning can help the student or practitioner on his or her way. The book may serve as a three-quarter or two-semester text for juniors, seniors, or graduate students in ...

In Search of a Simple Introduction to Communication

This book is a philosophical introduction to the field of communication and media studies. In search of the philosophical backgrounds of that relatively young field, the book explores why this overwhelmingly popular discipline is in crisis. The book discusses classic introductions on communication, provides an update on lessons learned, and re-evaluates the work of pioneers in the light of up-to-date philosophical standards. It summarizes various debates surrounding the foundations of system theory and especially its applicability to the Social Sciences in general and to Communication Studies in particular. Communication schools promise their students an understanding of the source of a principal and dynamical power in their lives, a power shaping societies and identities, molding aspirations, and deciding their fates. They also promise students a practical benefit, a chance to learn the secret of controlling that dynamical power, improving a set of skills that would ensure them a critical edge in the future job market: become better media experts for all media. Yet no one seems to know how such promises are met. Can there be a general theory of communication? If not, what can (should) communication students learn? This book looks at the problem from a philosophical perspective and proposes a framework wherein critical cases can be tested.

This book looks at the problem from a philosophical perspective and proposes a framework wherein critical cases can be tested. This book is a philosophical introduction to the field of communication and media studies.

Introduction to Data Mining for the Life Sciences

Data mining provides a set of new techniques to integrate, synthesize, and analyze tdata, uncovering the hidden patterns that exist within. Traditionally, techniques such as kernel learning methods, pattern recognition, and data mining, have been the domain of researchers in areas such as artificial intelligence, but leveraging these tools, techniques, and concepts against your data asset to identify problems early, understand interactions that exist and highlight previously unrealized relationships through the combination of these different disciplines can provide significant value for the investigator and her organization.

... with some of the simple representations widely used in scientific and business communication. ... This being said, it is very important to always consider what we are intending to communicate and to let that be our guide.

An Introduction to Design Science

This book is an introductory text on design science, intended to support both graduate students and researchers in structuring, undertaking and presenting design science work. It builds on established design science methods as well as recent work on presenting design science studies and ethical principles for design science, and also offers novel instruments for visualizing the results, both in the form of process diagrams and through a canvas format. While the book does not presume any prior knowledge of design science, it provides readers with a thorough understanding of the subject and enables them to delve into much deeper detail, thanks to extensive sections on further reading. Design science in information systems and technology aims to create novel artifacts in the form of models, methods, and systems that support people in developing, using and maintaining IT solutions. This work focuses on design science as applied to information systems and technology, but it also includes examples from, and perspectives of, other fields of human practice. Chapter 1 provides an overview of design science and outlines its ties with empirical research. Chapter 2 discusses the various types and forms of knowledge that can be used and produced by design science research, while Chapter 3 presents a brief overview of common empirical research strategies and methods. Chapter 4 introduces a methodological framework for supporting researchers in doing design science research as well as in presenting their results. This framework includes five core activities, which are described in detail in Chapters 5 to 9. Chapter 10 discusses how to communicate design science results, while Chapter 11 compares the proposed methodological framework with methods for systems development and shows how they can be combined. Chapter 12 discusses how design science relates to research paradigms, in particular to positivism and interpretivism, and Chapter 13 discusses ethical issues and principles for design science research. The new Chapter 14 showcases a study on digital health consultations and illustrates the whole process in one comprehensive example. Also added to this 2nd edition are a number of sections on practical guidelines for carrying out basic design science tasks, a discussion on design thinking and its relationship to design science, and the description of artefact classifications. Eventually, both the references in each chapter and the companion web site were updated to reflect recent findings.

This book is an introductory text on design science, intended to support both graduate students and researchers in structuring, undertaking and presenting design science work.

Introduction to Scientific Psychology

We humans are faced with an interesting problem: That which we think we un derstand the most-our own behavior-we probably understand the least. On the eve of a new millennium. the planet is beset by a host of problems that are. for the most part. caused by human behavior. Ironically. although it seems that the greatest impact of our behavior is on the planet and its other inhabitants. we may actually be threatening our own future the most. For example. we have caused untold harm to the air we breathe. to the water we drink. and. by exten sion. to much of the food we eat. More important perhaps. we have created a so ciety in which. among other things. many people are anxious and depressed. young women starve themselves. and alcohol and cigarette use are responsible for hundreds of thousands of cases of illness and death every year. And humans still murder one another at an astounding rate. while at the same time continu ing to affirm the value of human life. At a time when it is critical that our chil dren become educated. more and more children are not learning the basic skills they will need to think logically so that they can begin to solve the world's problems. The question may be not "Can the planet survive?" but. rather. "Can we humans survive and change our own destructive actions?" Although many scholars. philosophers.

An Example of Experimental Research: Facilitated Communication To illustrate the activities necessary in experimentation, we will consider a study conducted by Wheeler, Jacobson, Paglieri, and Schwartz (1993) which was one of the ...

Islamic Banks and Financial Institutions

A Study of their Objectives and Achievements

This book is a study of the objectives of Islamic Finance in the modern banking space and offers insight into the effects of changes and developments occurring in Islamic banking products and services.

financial system: risk sharing, reward sharing, fairness, transparency, and the sanctity of contracts. Theoretical studies have used alternative Islamic modes of finance to build models through which these functions can be performed ...

A Treatise of Legal Philosophy and General Jurisprudence

Volume 11: Legal Philosophy in the Twentieth Century: The Common Law World

Volume 11, the sixth of the historical volumes of A Treatise of Legal Philosophy and General Jurisprudence, offers a fresh, philosophically engaged, critical interpretation of the main currents of jurisprudential thought in the English-speaking world of the 20th century. It tells the tale of two lectures and their legacies: Oliver Wendell Holmes, Jr.’s “The Path of Law” (1897) and H.L.A. Hart’s Holmes Lecture, “Positivism and the Separation of Law and Morals” (1958). Holmes’s radical challenge to late 19th century legal science gave birth to a rich variety of competing approaches to understanding law and legal reasoning from realism to economic jurisprudence to legal pragmatism, from recovery of key elements of common law jurisprudence and rule of law doctrine in the work of Llewellyn, Fuller and Hayek to root-and-branch attacks on the ideology of law by the Critical Legal Studies and Feminist movements. Hart, simultaneously building upon and transforming the undations of Austinian analytic jurisprudence laid in the early 20th century, introduced rigorous philosophical method to English-speaking jurisprudence and offered a reinterpretation of legal positivism which set the agenda for analytic legal philosophy to the end of the century and beyond. A wide-ranging debate over the role of moral principles in legal reasoning, sparked by Dworkin’s fundamental challenge to Hart’s theory, generated competing interpretations of and fundamental challenges to core doctrines of Hart’s positivism, including the nature and role of conventions at the foundations of law and the methodology of philosophical jurisprudence.

Volume 11: Legal Philosophy in the Twentieth Century: The Common Law World Gerald J. Postema. lytic jurisprudence rested, he thought, on a naïve understanding of language and complete ignorance of its power to mystify.

A Treatise of Legal Philosophy and General Jurisprudence

Volume 6: A History of the Philosophy of Law from the Ancient Greeks to the Scholastics

The first-ever multivolume treatment of the issues in legal philosophy and general jurisprudence, from both a theoretical and a historical perspective. The work is aimed at jurists as well as legal and practical philosophers. Edited by the renowned theorist Enrico Pattaro and his team, this book is a classical reference work that would be of great interest to legal and practical philosophers as well as to jurists and legal scholar at all levels. The work is divided in two parts. The theoretical part (published in 2005), consisting of five volumes, covers the main topics of the contemporary debate; the historical part, consisting of six volumes (Volumes 6-8 published in 2007; Volumes 9 and 10, published in 2009; Volume 11 published in 2011 and Volume 12 forthcoming in 2015), accounts for the development of legal thought from ancient Greek times through the twentieth century. The entire set will be completed with an index. Volume 6: A History of the Philosophy of Law from the Ancient Greeks to the Scholastics 2nd revised edition, edited by Fred D. Miller, Jr. and Carrie-Ann Biondi Volume 6 is the first of the Treatise’s historical volumes (following the five theoretical ones) and is dedicated to the philosophers’ philosophy of law from ancient Greece to the 16th century. The volume thus begins with the dawning of legal philosophy in Greek and Roman philosophical thought and then covers the birth and development of European medieval legal philosophy, the influence of Judaism and the Islamic philosophers, the revival of Roman and Christian canon law, and the rise of scholastic philosophy in the late Middle Ages, which paved the way for early-modern Western legal philosophy. This second, revised edition comes with an entirely new chapter devoted to the later Scholastics (Chapter 14, by Annabel Brett) and an epilogue (by Carrie-Ann Biondi) on the legacy of ancient and medieval thought for modern legal philosophy, as well as with updated references and indexes.

And the second of the historical volumes, Volume 7 (entitled The Jurists' Philosophy of Law from Rome to the Seventeenth Century, and edited by Andrea Padovani and Peter Stein) is dedicated precisely to the subject stated in its title, ...