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ETIKA BISNIS DALAM ISLAM (TEORI DAN APLIKASI)

Allah swt menjelaskan bahwa Rasulullah memiliki akhlak yang mulia, وَإِنَّكَ لَعَلَىٰ خُلُقٍ عَظِيمٍ / “Dan sesungguhnya kamu benar-benar berbudi pekerti yang agung.” (QS. 68: 4). Berikutnya Allah swt berfirman: “Sungguh, telah ada pada (diri) Rasulullah itu suri teladan yang baik bagimu (yaitu) bagi orang yang mengharap (rahmat) Allah dan (kedatangan) hari Kiamat dan yang banyak mengingat Allah.” (QS. 33: 21). Kedua aayat tersebut menjelaskan bahwa, Rasulullah saw memiliki akhlak yang agung dan ummat manusia agar meraih kesuksesan dalam hidupnya, termasuk dalam kegiatan bisnis mereka, hendaknya mengikuti atau beruswah dan berqudwah kepadanya dan juga kepada para Nabi lainnya. Hal ini sejalan dengan firman Allah: “Sungguh, pada kisah-kisah mereka itu terdapat pengajaran bagi orang yang mempunyai akal. (Al-Qur'an) itu bukanlah cerita yang dibuat-buat, tetapi membenarkan (kitab-kitab) yang sebelumnya, menjelaskan segala sesuatu, dan (sebagai) petunjuk dan rahmat bagi orang-orang yang beriman.” (QS. 12: 111). Dengan demikian bagi para pelaku bisnis, disamping harus memiliki bakat, minat, menguasai ilmu pengetahuan dan keterampilan, serta belajar dari pengalaman atau kasus-kasus yang terjadi dalam berbisnis, tidak kalah pentingnya adalah mengimplemantasikan dan mengintegrasikan etika/akhlak islami yang bersumber dari al-Quran, hadits dan pandangan para ahli dalam bisnis agar bisnis mereka berhasil, sukses, dan berkelanjutan.

Kapitalisme merupakan sistem ekonomi politik yang cenderung ke arah pengumpulan kekayaan secara individu tanpa gangguan kerajaan/ otoritas tertentu. Dalam hal ini, pemilik modal bisa menguasai pasar serta menentukan harga dalam rangka ...

Digital Marketing Analytics

In Theory And In Practice

From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital world (printed in brilliant full color). Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It's a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more. PART 1: The Day the Geeks Took Over The ubiquity of data analytics today isn't just a product of the past half-century's transformative and revolutionary changes in commerce and technology. Humanity has been developing, analyzing, and using data for millennia. Understanding where digital marketing analytics is now and where it will be in five, 10, or 50 years requires a holistic and historical view of our relationship and interaction with data. Part 1 looks at modern analysts and analytics in the context of its distinct historical epochs, each one containing major inflection points and laying a foundation for future advancements in the ART + SCIENCE that is modern data analytics. PART 2: Consumer/Brand Relationships The methods that brands use to build relationships with consumers - online video, search, display ads, and social media - give analysts a wealth of data about behaviors on these platforms. Knowing how to assess successful consumer/brand relationships and understanding a consumer's purchase journey requires a useable framework for parsing this data. In Part 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights. PART 3: The Science of Analytics Part 3 focuses on understanding digital data creation, how brands use that data to measure digital marketing effectiveness, and the tools and skill sets analysts need to work effectively with data. While the contents are lightly technical, this section veers into the colloquial as we dive into multitouch attribution models, media mix models, incrementality studies, and other ways analysts conduct marketing measurement today. Part 3 also provides a useful framework for evaluating data analysis and visualization tools and explains the critical importance of digital marketing maturity to analysts and the companies for which they work. PART 4: The Art of Analytics Every analyst dreams of coming up with the "Big Idea" - the game-changing and previously unseen insight or approach that gives their organization a competitive advantage and their career a huge boost. But dreaming won't get you there. It requires a thoughtful and disciplined approach to analysis projects. In this part of the book, I detail the four elements of the Marketing Analytics Process (MAP): plan, collect, analyze, report. Part 4 also explains the role of the analyst, the six mutually exclusive and collectively exhaustive ("MECE") marketing objectives, how to find context and patterns in collected data, and how to avoid the pitfalls of bias. PART 5: Storytelling with Data In Part 5, we dive headlong into the most important aspect of digital marketing analytics: transforming the data the analyst compiled into a comprehensive, coherent, and meaningful report. I outline the key characteristics of good visuals and the minutiae of chart design and provide a five-step process for analysts to follow when they're on their feet and presenting to an audience.

This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.

Cybersecurity All-in-One For Dummies

Over 700 pages of insight into all things cybersecurity Cybersecurity All-in-One For Dummies covers a lot of ground in the world of keeping computer systems safe from those who want to break in. This book offers a one-stop resource on cybersecurity basics, personal security, business security, cloud security, security testing, and security awareness. Filled with content to help with both personal and business cybersecurity needs, this book shows you how to lock down your computers, devices, and systems—and explains why doing so is more important now than ever. Dig in for info on what kind of risks are out there, how to protect a variety of devices, strategies for testing your security, securing cloud data, and steps for creating an awareness program in an organization. Explore the basics of cybersecurity at home and in business Learn how to secure your devices, data, and cloud-based assets Test your security to find holes and vulnerabilities before hackers do Create a culture of cybersecurity throughout an entire organization This For Dummies All-in-One is a stellar reference for business owners and IT support pros who need a guide to making smart security choices. Any tech user with concerns about privacy and protection will also love this comprehensive guide.

Eschewing online banking due to the security concerns that it creates is sim- ply not practical for most people living in the modern age. Doing so would also increase the risks of other dangers that emanate from phone-based banking or ...

Advances in Cybersecurity Management

This book concentrates on a wide range of advances related to IT cybersecurity management. The topics covered in this book include, among others, management techniques in security, IT risk management, the impact of technologies and techniques on security management, regulatory techniques and issues, surveillance technologies, security policies, security for protocol management, location management, GOS management, resource management, channel management, and mobility management. The authors also discuss digital contents copyright protection, system security management, network security management, security management in network equipment, storage area networks (SAN) management, information security management, government security policy, web penetration testing, security operations, and vulnerabilities management. The authors introduce the concepts, techniques, methods, approaches and trends needed by cybersecurity management specialists and educators for keeping current their cybersecurity management knowledge. Further, they provide a glimpse of future directions where cybersecurity management techniques, policies, applications, and theories are headed. The book is a rich collection of carefully selected and reviewed manuscripts written by diverse cybersecurity management experts in the listed fields and edited by prominent cybersecurity management researchers and specialists.

9.6.1.3 Financial The financial sector has been implementing technologies to serve customers online or via mobile banking well before the onset of the pandemic. Foot traffic in bank branches was in decline before the pandemic, ...

Kendalikan Uangmu!

Atau Uang yang akan mengendalikanmu!

Bingung menghadapi situasi dimana uang datang dan pergi begitu saja? Mungkin ada yang terlewat yang belum Anda ketahui. Hal sederhana yang juga digunakan oleh orang-orang yang sudah lebih dulu kaya. Hal itu adalah... Cara mengendalikan uang! Di buku ini dibahas tuntas bagaimana cara untuk membuat uang mengalir masuk dan sulit keluar. Bukan jadi pelit ya, tapi terkendali. Bicara soal teknis dan non teknis untuk membuat Anda memahami bagaimana uang bekerja. Untuk apa? supaya tidak kekurangan tentunya. Sehingga hidup Anda bisa lebih tenang dan juga bisa membantu orang lain. Segera miliki e-book ini dan dapatkan manfaatnya! MinFin Rektor FinGram Indonesia Belajar Uang, Dapat Uang

Bingung menghadapi situasi dimana uang datang dan pergi begitu saja?

Islamic Tourism

Management of Travel Destinations

Islamic tourism is not purely motivated by religion; it also includes participants pursuing similar leisure experiences to non-Muslims, within the parameters set by Islam. Destinations are therefore not necessarily locations where Shari'a or full Islamic law is enforced. Demand for Islamic tourism destinations is increasing as the Muslim population expands, with the market forecast to be worth around US$238 billion. This book explores the ever-widening gap between the religious, tourism, management and education sectors. It provides practical applications, models and illustrations of religious tourism and pilgrimage management from a variety of international perspectives, and introduces theories and models in an accessible structure. The book: - Includes a range of contemporary case studies of religious and pilgrimage activities. - Covers ancient, sacred and emerging tourist destinations. - Reviews new forms of pilgrimage, faith systems and quasi-religious activities. This book offers an engaging assessment of the linkages and interconnections between Muslim consumers and the places they visit. It provides an important analysis for researchers of religious tourism, pilgrimage and related subjects.

STIMULI Macro and micro environmental factors TOURIST BLACKBOX (internal factors) Service marketing mix Product/service Price Place Promotion RESPONSES Information processing Consumer decision making processes Tourist decisions People ...

Sistem Informasi Manajemen

Konsep Dasar Sistem Informasi Manajemen, Karakteristik Masyarakat Informasi, Komponen – Komponen Sistem Informasi Manajemen, Sistem Informasi Penjualan dan Pemasaran, Sistem Informasi Sumber Daya Manusia, Sistem Informasi Keuangan dan Akuntansi, Sistem Informasi Manufaktur dan Produksi, Kepemimpinan dalam Sistem Informasi, Jenis – Jenis Perangkat Lunak dan Perangkat Keras, Fakta, Data, dan Informasi, Pentingnya Sistem Informasi Manajemen dalam Bisnis & Organisasi, Prospek Teknologi Informasi Masa Depan, Pengambilan Keputusan Berbasis Sistem Informasi, Penggunaan Sistem Informasi dalam Menunjang Strategi Perusahaan, Pengembangan dan Penerapan Sistem Informasi Manajemen, Sistem Pemrosesan Transaksi Data, Penyebab Kegagalan Pengembangan Sistem.

Konsep Dasar Sistem Informasi Manajemen, Karakteristik Masyarakat Informasi, Komponen – Komponen Sistem Informasi Manajemen, Sistem Informasi Penjualan dan Pemasaran, Sistem Informasi Sumber Daya Manusia, Sistem Informasi Keuangan dan ...