Sebanyak 47 item atau buku ditemukan

MANAJEMEN STRATEGI

Manajemen strategis adalah serangkaian tindakan manajerial yang menentukan kinerja perusahaan dalam jangka panjang. Manajemen strategis meliputi pemantauan lingkungan, perumusan strategi, (perencanaan strategis atau perencanaan jangka panjang), implementasi strategi, serta evaluasi dan pengendalian. ancaman lingkungan dengan melihat kekuatan dan kelemahan perusahaan. Awalnya disebut kebijakan bisnis, manajemen strategis mencakup perencanaan dan strategi jangka panjang. Kebijakan bisnis, di sisi lain, umumnya berorientasi pada manajemen dan cenderung melihat ke dalam dan lebih menekankan pada integrasi yang tepat dari banyak aktivitas fungsional di dalam perusahaan. Kebijakan bisnis lebih berfokus pada penggunaan aset perusahaan secara efisien.

Manajemen strategis meliputi pemantauan lingkungan, perumusan strategi, (perencanaan strategis atau perencanaan jangka panjang), implementasi strategi, serta evaluasi dan pengendalian. ancaman lingkungan dengan melihat kekuatan dan ...

Pengantar Ekonomi

Ilmu ekonomi mempunyai proses yang sangat panjang bahkan berabad - abad mengalami perkembangan yang relatif, mencoba untuk mensejarahkan antara masalah-masalah ekonomi berupa sumber-sumber daya ekonomi yang cenderung langka atau terbatas dengan kebutuhan dan keinginan secara ekonomis yang tidak terbatas. hal ini menjadikan proses ekonomi yang panjang berkembang dan menjadikan kajian-kajian para ilmuwan guna mencari suatu pendekatan yang dapat mensejajarkan kedua hal itu. dalam proses ekonomi baik masa lampau maupun masa kini, telah terjadi transaksi-transaksi yang cukup kompleks antara pembeli yang disebut konsumen dengan penjual yang disebut produsen. Transaksi-transaksi yang terjadi antara kedua pelaku pasar itu juga memberikan pengaruh signifikan pada perkembangan teori-teori ekonomi masa kini dan tentunya akan berdampak pada pola pikir ilmiah di masa yang akan datang. Untuk keperluan itulah buku dengan judul Pengantar Ekonomi ini sengaja penulis hadirkan secara ringkas dan dapat dengan mudah dimengerti agar kiranya dapat dijadikan pembelajaran untuk setiap orang yang ingin mengenal lebih dalam dunia ekonomi.

Untuk keperluan itulah buku dengan judul Pengantar Ekonomi ini sengaja penulis hadirkan secara ringkas dan dapat dengan mudah dimengerti agar kiranya dapat dijadikan pembelajaran untuk setiap orang yang ingin mengenal lebih dalam dunia ...

Studies in Islamic Political Science

There has been a great revival of interest in recent years in the concerns of Islamic political economy after several hundred years of hiatus in its long history. The independence of Muslim countries and the revival of Islamic movements around the world have been among the factors encouraging new interest among the Muslims and others in how economies and economic theory can be brought into line with the Islamic vision of a just society. Masudul Alam Choudhury shows that the contribution which Islamic political economy can make requires a study first of epistemological principles, about the purpose and sources of knowledge, the role of reason and the relationship between self-and social-interest in human affairs. The conclusions which arise from this analysis - about the role and limits of markets, the goal of combining efficiency and equity and the means of doing so with state provision of welfare everywhere in crisis - will prove illuminating to all of those interested in Islamic studies and political economy as well as to other observers and analysts of contemporary society.

Masudul Alam Choudhury shows that the contribution which Islamic political economy can make requires a study first of epistemological principles, about the purpose and sources of knowledge, the role of reason and the relationship between ...

Effective Public Relations

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

The Eighth Edition also serves as the basic reference for accreditation programs worldwide.

Service Systems Management and Engineering

Creating Strategic Differentiation and Operational Excellence

The ultimate instructional guide to achieving success in the service sector Already responsible for employing the bulk of the U.S. workforce, service-providing industries continue to increase their economic dominance. Because of this fact, these companies are looking for talented new service systems engineers to take on strategic and operational challenges. This instructional guide supplies essential tools for career seekers in the service field, including techniques on how to apply scientific, engineering, and business management principles effectively to integrate technology into the workplace. This book provides: Broad-based concepts, skills, and capabilities in twelve categories, which form the "Three-Decker Leadership Architecture," including creative thinking and innovations in services, knowledge management, and globalization Materials supplemented and enhanced by a large number of case studies and examples Skills for successful service engineering and management to create strategic differentiation and operational excellence for service organizations Focused training on becoming a systems engineer, a critically needed position that, according to a 2009 Moneyline article on the best jobs in America, ranks at the top of the list Service Systems Management and Engineering is not only a valuable addition to a college classroom, but also an extremely handy reference for industry leaders looking to explore the possibilities presented by the expanding service economy, allowing them to better target strategies for greater achievement.

The total costs of each pool were expressed on a per-unit basis according to the appropriate driver for the ... 6.3.4 ABC in IT and Library Services Under a contract by the Australian Department of Education, Training and Youth Affairs, ...

Effective Public Relations

Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

This text also serves as the basic reference for accreditation programs worldwide.