Sebanyak 12 item atau buku ditemukan
Management by Objectives
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management.
A Worldwide Study
or systems ( " Self - service stores are cheaper than full - service retail stores ' ) . ... among advertising systems and practices in various countries , as in " comparative literature " and " comparative economic systems .
Also , big advertisers drive out small - scale advertisers by achieving economies of scale . 2. ... advertising does not permit the free flow of accurate information -- which , in turn , affects the way the economic system operates .
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook.
A Bibliography of Materials on Legal Ethics and Lawyer Advertising
a new technique necessary in developing understanding between nations
