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Strategies for eCommerce Success

Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).

We argued that this may occurbecauseitis difficulttoestablishaffect-based trustin Ebanking environments. Such trustoccurs withinterpersonal exchanges that traditionally occurred when customers and front-line employees metface-to-face.