Sebanyak 86 item atau buku ditemukan

ECommerce Marketing: How to Get Traffic That BUYS to Your Website

Do you struggle to work out where to spend your marketing budget to grow sales? Are you always getting distracted by the latest 'must-have' marketing tool? Have you struggled to work out how to improve your marketing? This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimise your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel. But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business. eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including: 10 specific eCommerce marketing methods explained Complete guide to the Customer MasterPlan Model - your new decision making tool 7 Marketing Maxims - ways you can quickly improve the performance of any marketing you're doing How to improve BOTH customer acquisition AND customer retention Follow the advice in this book to create the marketing activity that will supercharge your sales growth. Already helping businesses around the world to grow their sales: "Everyone in your business should read this book, whether they are in marketing or not. Why? Because it removes all the smoke and mirrors around marketing for eCommerce, channel by channel, but still delivers for your marketing team on detail and how to plan for success. Chloë's candid, straight-talking style makes it feel like she's explaining it over a cup of tea and the content delivers in spades on practical, tangible and achievable actions that you can put into practice in your business right now" Nicola Fox, Head of CRM, MissGuided "As someone who built and runs an 8-figure (and growing) eCommerce business, I'm often asked for advice about how to do what we've done. Happily, I can now hand them Chloë's book instead of trying -- unsuccessfully, usually -- to lay out the framework and the requirements for eCommerce success. Comprehensive and practical, eCommerce Marketing is a book you should read over and over and, more importantly, put its lessons into action." Steven Sashen, CEO and co-founder, XeroShoes.com Chloë is the author of multiple best selling books and the host of the popular eCommerce MasterPlan Podcast. Through her books, podcasts, training videos and keynote speaker appearances Chloë has helped 1,000s of eCommerce businesses all over the world solve their marketing problems.

Including: 10 specific eCommerce marketing methods explained Complete guide to the Customer MasterPlan Model - your new decision making tool 7 Marketing Maxims - ways you can quickly improve the performance of any marketing you're doing How ...

Willful Child: Wrath of Betty

From New York Times bestselling author Steven Erikson comes Willful Child: Wrath of Betty, a new Science Fiction novel of devil-may-care, near calamitous, and downright chaotic adventures through the infinite vastness of interstellar space. These are the voyages of the starship A.S.F. Willful Child. Its ongoing mission: to seek out strange new worlds on which to plant the Terran flag, to subjugate and if necessary obliterate new life-forms, to boldly blow the... And so we join the not-terribly-bright but exceedingly cock-sure Captain Hadrian Sawback and his motley crew on board the Starship Willful Child. The New York Times bestselling author of the acclaimed Malazan Book of the Fallen series has taken his lifelong passion for Star Trek and transformed it into a smart, inventive, and hugely entertaining spoof on the whole mankind-exploring-space-for-the-good-of-all-species-but-trashing-stuff-with-a-lot-of-high-tech-gadgets-along-the-way, overblown adventure. The result is an Science Fiction novel that deftly parodies the genre while also paying fond homage to it. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

These are the voyages of the starship A.S.F. Willful Child. Its ongoing mission: to seek out strange new worlds on which to plant the Terran flag, to subjugate and if necessary obliterate new life-forms, to boldly blow the.

Examining Practice, Interrogating Theory

Comparative Legal Studies in Asia

Legal transplantation and reform in the name of globalisation is central to the transformation of Asian legal systems. The contributions to "Examining Practice, Interrogating Theory: Comparative Legal Studies in Asia" analyse particular legal changes in China, Indonesia, Malaysia, Singapore, Thailand, Taiwan, and Vietnam. The contributions also concurrently critically analyse the utility of scholarly developments in comparative legal studies, particularly discourse analysis; regulatory theory; legal pluralism; and socio-legal approaches, in the study of Asian legal systems. While these approaches are regularly invoked in the study of transforming European legal systems, the debate of their relevance and explanatory capacity beyond the European context is recent. By bringing together these diverse analytical tools and enabling a comparison of their insights through Asian empirical case studies, this book makes an invaluable contribution to the debates concerning legal change and the methods by which it is analysed globally, and within Asia.

By bringing together these diverse analytical tools and enabling a comparison of their insights through Asian empirical case studies, this book makes an invaluable contribution to the debates concerning legal change and the methods by which ...

Handbook of Research on Islamic Business Ethics

The Handbook of Research on Islamic Business Ethics is an essential source for policymakers and researchers to gain an understanding of pressing ethical issues in the Islamic business world. The primary objective is to provide readers with an insight into the ethical principles that govern Islamic business conduct. These principles are articulated with a view to evaluating whether business actors uphold their social responsibilities and are committed to ethical values in their conduct. Exploring the interweaving relationship between Islamic business ethics and the market, this Handbook examines the critical role that ethics can play in ensuring that business thrives. It offers theoretical perspectives on research and goes beyond the conventional treatment of Islamic ethics. It debates important market issues and asserts that social actors in the Islamic business world should be cognisant of these issues so as to behave in a moral and responsible manner. Implications for researchers and for market conduct are illuminated. Readers wanting to familiarize themselves with day-to-day Islamic business ethics will find this Handbook an invaluable guide.

Bringing faith, the divine and the sacred, as well as the profane, so forthrightly into the marketing mix attracts greater scrutiny from all stakeholders, regardless of faith. Furthermore, it is clear that rather than this phenomenon ...

Practical Applications of HR Analytics

A Step-by-Step Guide

A comprehensive introduction to the know-how of HR analytics and its role in optimizing HR decision-making and driving organizational performance. In today’s technology-driven world, HR analytics is pivotal to measure, express and take focused HR decisions. Practical Applications of HR Analytics equips readers with the required tools and techniques to effectively identify, capture and utilize the vast amount of available data in making better informed business decisions. The text is lucid and packed with practical illustrative examples, hands-on exercises and datasets. It is an invaluable resource for management students and HR professionals who want to translate the benefits of HR analytics into practice, thus paving the way for evidence-based human resource management. Key Features: • Practical understanding of a range of open-source statistical GUI software. • Focus on both descriptive and predictive analytics in HR. • Chapter opening vignettes, industry examples and real-world case studies on application of HR analytics in organizations. • Supplementary exercises and soft copy of datasets provided on Google Drive Link to facilitate hands-on training.

The text is lucid and packed with practical illustrative examples, hands-on exercises and datasets.

A Modern Guide to Philosophy of Economics

This insightful Modern Guide offers a broad coverage of questions and controversies encountered by contemporary economists. A refreshing approach to philosophy of economics, chapters comprise a range of methodological and theoretical perspectives, from lab and field experiments to macroeconomics and applied policy work, written using a familiar, accessible language for economists. Highlighting key areas of methodological controversy, the Modern Guide looks at estimating utility functions in choice data, causal modelling, and ethics in randomised control trials. Chapters further explore topical issues, including: economists' attitudes to other disciplines; gender bias in economic research; methods of modelling social influence in economics; behavioural welfare economics; anti-poverty policy controversies; and inflexible reliance on DSGE models in macroeconomics. Furthermore, it explores the implications of the last financial crisis for macroeconomic confidence, and ways to adapt abstract theory to everyday policy advice. Avoiding philosophical jargon, and with the majority of chapters written by economists, this Modern Guide will challenge economists and scholars of philosophy of economics to engage with different approaches to the topic. This will also be a useful tool for policy makers administering nudges, development initiatives, macro-forecasting and monetary policy.

"This insightful Modern Guide offers a broad coverage of questions and controversies encountered by contemporary economists.

Ethics As Social Science

The Moral Philosophy of Social Cooperation

. . . this is a very ambitious book ranging over a great deal of territory and a great number of issues . . . the general perspectives offered are certainly engaging. Alan Hamlin, Journal of Economic Methodology . . . an illuminating book, informed by careful thought and wide-ranging scholarship. David Gordon, The Mises Review Economics claims to be a science of choice and its unintended consequences, but economists sneak moral judgments in through the back door. Ethics, on the other hand, often falters on the stilts of weak economic theories and assumptions. The result economics without ethics is often sterile, and ethics without economics is often incoherent. Severed from one another, each can be dangerously misleading, and each misses the opportunity to better understand the economic and moral complexity behind social cooperation. Ethics as Social Science helps reconcile the two disciplines, and represents years of seasoned, careful thinking on the topic. Using clear, straightforward language, Yeager argues that economists should be alert to their ethical positions, rather than preach tacitly behind the mask of social welfare analysis and the like. Calling for a comparative institutional analysis, Yeager himself advances an argument in favor of an indirect or rule utilitarianism, one that is sure to unleash debate among libertarians, classical liberals, and defenders of mainstream welfare economics, and among moral philosophers who follow the present state of economic theory. David L. Prychitko, Northern Michigan University, US With this important book, esteemed economist Leland B. Yeager grounds moral and political philosophy in the requirements of a well-functioning society, one whose members reap the gains from peaceful cooperation while pursuing their own diverse goals. This book explores the reasons an individual may have for helping to uphold such a society rather than seeking a free ride on the moral behavior of others. A work in the tradition of Hume, Smith, Mill, von Mises, Hayek and Hazlitt, it expounds a rules or indirect version of utilitarianism. It reviews criticisms of utilitarianism in detail, as well as alternative grounds of ethics including contractarianism, rights-based doctrines, and appeals to specific intuitions. Yeager brings the insights of economics to bear on a field usually dominated by philosophers and theologians. Ethics comes across as a subject amply open to the findings of economics and the other social and natural sciences. Economists, philosophers and other students and scholars of the social sciences will welcome this book. It will also appeal to any reader interested in exploring the ideas of ethics.

. . this is a very ambitious book ranging over a great deal of territory and a great number of issues . . . the general perspectives offered are certainly engaging.

Philosophy of Economics

A Contemporary Introduction

Philosophy of Economics: A Contemporary Introduction is the first systematic textbook in the philosophy of economics. It introduces the epistemological, metaphysical and ethical problems that arise in economics, and presents detailed discussions of the solutions that have been offered. Throughout, philosophical issues are illustrated by and analysed in the context of concrete cases drawn from contemporary economics, the history of economic ideas, and actual economic events. This demonstrates the relevance of philosophy of economics both for the science of economics and for the economy. This text will provide an excellent introduction to the philosophy of economics for students and interested general readers alike.

This text will provide an excellent introduction to the philosophy of economics for students and interested general readers alike.

Contemporary Issues in Human Resource Management

Gaining a Competitive Advantage

A new edition of cutting - edge HR thinking for senior undergraduate and postgraduate MBA students of Human Resource Management

A new edition of cutting - edge HR thinking for senior undergraduate and postgraduate MBA students of Human Resource Management