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Strategi Promosi yang Kreatif dan Analisis Kasus

Telah terjadi perubahan signifikan dalam era persaingan global saat ini: media iklan tidak lagi bersifat satu arah tapi dua arah dengan melibatkan target audience dalam berbagai bentuk komunikasi, media yang semula bersifat maal menjadi lebih spesifik, dominasi produsesn dalam mengendalikan pasar telah berubah menjadi dominasi retailer yang bergeser menjadi data-based marketing. Menghadapi perubahan-perubahan ini, perusahaan mau tak mau harus terus berinovasi dan kreatif dalam menyusun stratgei dan program promosinya.Buku ini membahas secara komprehensif cara menyusun strategi promosi yang kreatif, menyusun bujet program promosi, hingga mengimplementasikan strategi promosi. Di sini Anda juga akan mendapat contoh aktual penerapan IMC dalam dunia bisnis agar Anda lebih memahami bagaimana proses IMC dapat mendongkrak kinerja penjualan.

Integrated Marketing Communication (IMC) konsumen sehingga produk atau jasa tersebut dapat terjual dengan tersendirinya. Berdasarkan dari beberapa pendapat di atas, pemasaran merupakan suatu proses yang memberikan jawaban atas kebutuhan ...

Planning, Reporting & Designing Research

Some of these methods are described below , namely interviews , focus group interviews , observation , and unobtrusive measures . 3.5.1 Interviews There are three common types of interviews , namely the standardised interview , the semi ...

Modernity and Spirit Worship in India

An Anthropology of the Umwelt

This book investigates the entangled relations between people's daily worship practices and their umwelt in South India. Focusing on the practices of spirit (būta) worship in the coastal area of Karnataka, it examines the relationship between people and deities. Based on extensive fieldwork, this book links important anthropological theories on personhood, perspectives, transactions, and gift-exchanges together with the Gestaltkreis theory of Viktor von Weizsäcker. First, it examines the relations between būta worship and land tenure, matriliny, and hierarchy in the society. It then explores the reflexive relationship between modern law and current practices based on conventional law, before examining new developments in būta worship with the rise of mega-industries and environmental movements. Furthermore, this book sheds light on the struggles and endeavours of the people who create and recreate their relations with the realm of sacred wildness, as well as the formations and transformations of the umwelt in perpetual social-political transition. Modernity and Spirit Worship in India will be of interest to academics in the field of anthropology, religious studies and the dynamics of religion, and South Asian Culture and Society.

This book investigates the entangled relations between people's daily worship practices and their umwelt in South India.

Modernity and Spirit Worship in India

An Anthropology of the Umwelt

This book investigates the entangled relations between people’s daily worship practices and their umwelt in South India. Focusing on the practices of spirit (būta) worship in the coastal area of Karnataka, it examines the relationship between people and deities. Based on extensive fieldwork, this book links important anthropological theories on personhood, perspectives, transactions, and gift-exchanges together with the Gestaltkreis theory of Viktor von Weizsäcker. First, it examines the relations between būta worship and land tenure, matriliny, and hierarchy in the society. It then explores the reflexive relationship between modern law and current practices based on conventional law, before examining new developments in būta worship with the rise of mega-industries and environmental movements. Furthermore, this book sheds light on the struggles and endeavours of the people who create and recreate their relations with the realm of sacred wildness, as well as the formations and transformations of the umwelt in perpetual social-political transition. Modernity and Spirit Worship in India will be of interest to academics in the field of anthropology, religious studies and the dynamics of religion, and South Asian Culture and Society.

practices,. modernity,. and. beings. As seen in Chapter 1, magical-religious practice in non-Western societies has been an important theme in anthropology, and scholars have produced various studies on them.

Worship in the Church of England

The practice at the reception of the Holy Communion of saying the words of administration to a whole railful and not to each communicant , is a direct contravention of the rubric , and it is also by many Christians held materially to ...

The Sociology of Education

An Introduction

First published in 1972, this book aims to provide an introduction to the teacher, or teacher in training, to society and its relationship to education. Although very much a product of its time rather than an instructive text for teachers in the 21st century, this work will be of interest to those studying the evolution of the study of the sociology of education as well as the development of teacher training.

First published in 1972, this book aims to provide an introduction to the teacher, or teacher in training, to society and its relationship to education.

The Criminal Law of Genocide

International, Comparative and Contextual Aspects

This volume presents a contextual view of genocide which allows a consideration of the social and political concepts of the crime and of its historical dimensions as well as its legal treatment. It also suggests alternative justice solutions to the phenomenon of genocide.

This volume presents a contextual view of genocide which allows a consideration of the social and political concepts of the crime and of its historical dimensions as well as its legal treatment.

Financial Management For The Public Services

Written for new and existing managers, undergraduate and postgraduate students of the public services, this essential textbook explores the meaning and significance of financial management for the public services, in a way which combines both theoretical arguments and practical applications. Written for the non-specialist, it: * examines the economics of public services * considers the extent to which the management of public services has actually changed in practice * explains the meaning and applicability of financial management tools including those relating to budgets and capital investment * presents original work on the issue of audit expectations * presents case studies on the problems which can arise when traditional concerns on probity and stewardship are neglected * considers the benefits and problems of measuring performance in the public services * includes specific chapters on financial management in health services and local government

A director's responsibility included: corporate management; public accountability and stewardship; financial management; ... and ensuring proper relations with suppliers and rigorous monitoring of outposted or contracted-out services.

Innovative Teaching and Learning Methods in Educational Systems

Proceedings of the International Conference on Teacher Education and Professional Development (INCOTEPD 2018), October 28, 2018, Yogyakarta, Indonesia

This proceedings volume of InCoTEPD 2018 covers many ideas for handling a wide variety of challenging issues in the field of education. The outstanding ideas dealing with these issues result in innovation of the system. There are many innovation strategies resulting from recent research that are discussed in this book. These strategies will become the best starting points to solve current and future problems. This book provides an in-depth coverage of educational innovation developments with an emphasis on educational systems, formal or informal education strategies, learning models, and professional teachers. Indeed, those developments are very important to be explored for obtaining the right way of problem-solving. Providing many ideas from the theoretical foundation into the practice, this book is versatile and well organized for an appropriate audience in the field of education. It is an extremely useful reference for students, teachers, professors, practitioners, and government representatives in many countries.

Another competency model was proposed by Fu & Yan (2017), who described competency needs in the digital era as three types of skill: technical and professional skills, ICT generic skills, and soft skills in ICT.