In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
113 Directive 2002/58/EC of the European Parliament and of the Council of 12 July 2002 concerning the processing of ... other identifiers that are used to single someone out, see Opinion 4/2007 on the concept of personal data, 14.
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
On the Relationship Between Jewish and General Philosophy
The book elucidates the complex relationship between Jewish philosophy and general philosophy. At the same time it examines Jewish philosophy as an independent discipline of thought. The issue of particular and characteristic problems of Jewish thought is taken up in the third part of the book. Other philosophical topics - from the general as well as the Jewish angle - are the quiddity of philosophy, its aims and tasks, its value and purpose, and the relations between philosophy, religion and theology, as reflected in general and Jewish thought. The concluding sections of the book highlight several basic problems of Jewish philosophy: its sources of inspiration and its influence, the motifs for philosophizing, the relation between reason and revelation, and lastly, the principal transformations in Jewish philosophy with the passage from medievalism to modernity.
This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks held in 2004. The book presents recent research on e-business and telecommunication networks. It includes analyses aspects of global communication information systems and services, and describes security and reliability problems and solutions in information systems and networks.
This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks held in 2004. The book presents recent research on e-business and telecommunication networks.
