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Cases in Public Relations Management

The Rise of Social Media and Activism

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners.

New Public Governance, the Third Sector, and Co-Production

In recent years public management research in a variety of disciplines has paid increasing attention to the role of citizens and the third sector in the provision of public services. Several of these efforts have employed the concept of co-production to better understand and explain this trend. This book aims to go further by systematizing the growing body of academic papers and reports that focus on various aspects of co-production and its potential contribution to new public governance. It has an interdisciplinary focus that makes a unique contribution to the body of knowledge in this field, at the cross-roads of a number of disciplines - including business administration, policy studies, political science, public management, sociology, third sector studies, etc. The unique presentation of them together in this volume both allows for comparing and contrasting these different perspectives and for potential theoretical collaboration and development. More particularly, this volume addresses the following concerns: What is the nature of co-production and what challenges does it face? How can we conceptualize the concept of co-production? How does co-production works in practice? How does co-production unfold in reality? What can be the effects of co-production? And more specific, firstly, how can co-production contribute to service quality and service management in public services, and secondly, what is the input of co-production on growing citizen involvement and development of participative democracy?

Is co-management really threatening (the traditional form of) public accountability? ... the complicated organization of the service provision field in Flemish child care and analyze the main accountability relations and mechanisms.

Management for the Public Domain

Enabling the Learning Society

In this important attempt to reorient the theory and practice of public management, Stewart Ranson and John Stewart argue that public organisations must be analysed in terms of the distinctive values, purposes, tasks and conditions of the public domain. They show how it is only on this basis that they can meet the needs of citizens in a mature democracy and support the processes of a learning society.

The demand for greater accountability , therefore , arguably challenges not only the insularity of the professionals and their inability to account to the public , but also this ongoing political tradition of accountability because of ...

Public Accountability and Health Care Governance

Public Management Reforms Between Austerity and Democracy

This book deals with the critical empirical void created by the speed at which healthcare restructuring has taken place in Europe. Chapters explore the political uncertainty and budgetary pressures which have led governments increasingly to turn to New Public Management (NPM)-style reforms to attempt to balance the financial viability of public health structures, with democratic imperatives to maintain socially just outcomes. The authors of this volume consider how governments have therefore shifted identities from principal care providers to contractual monitors, setting targets increasingly directed toward third-party managers in quasi-markets and the private sector. Drawing upon extensive data from Germany, Norway, the Netherlands, and Israel, the contributions explore the often unexpected policy outputs and outcomes engendered by such reforms.

This book deals with the critical empirical void created by the speed at which healthcare restructuring has taken place in Europe.

Public Relations Management

In Indian context.

The Public Sector - Philosophy , Concept , Growth and its Public Relations Public Sector Enterprises have emerged out of ... requisite flexibility to operate smoothly and simultaneously accept public accountability for its functioning .

APAIS 1994: Australian public affairs information service

HARMAN , Elizabeth J. Australian Journal of Political Science , v.29 , no.1 , Mar 1994 : ( 1 ) -17 ( Public administration * / Accountability * / Ethics / Public enterprises / Reports / Public sector accountability / Westminister system ...

Tools, Strategies, and Practices for Modern and Accountable Public Sector Management

The recent global financial and economic crisis has had surprising effects on several economies worldwide. This global event has promoted the discussion on how ethical, transparent, and rigorous the accountability of public sector institutions is. However, public manager accountability is translated into a vision that goes beyond its sphere of activity, demanding information on how public resources have been managed based on the maximization of social welfare and sustainable development. Tools, Strategies, and Practices for Modern and Accountable Public Sector Management is an essential reference source that discusses the process behind how public resources are managed as well as how they are coordinated to achieve collective success. Featuring research on topics such as corporate responsibility, fiscal accountability, and public administration, this book is ideally designed for researchers, managers, financial authorities, auditors, public managers, public administrators, regulatory authorities, accountants, professionals, and students involved with the accountability and reform of public management in local governments.

(Afonso, 2014) It is important to highlight that with the New Public Management and with the several procedures and modifications that have been introduced by financial statements and on accounting practice itself, has brought about ...

Role of the Auditor General in Public Accountability

Some Issues

This research seeks to examine the issue of lack of staff resources within the office of the Auditor-General of NSW, with reference to the Australian Audit Office (AAO). In particular, the lack of staff resources and the implications given the changes which have occurred sine the 1970Ís, when efficiency audit responsibilities were introduced into the public accounting sector auditing, are examined. The present responsibilities to conduct not only regularity/compliance audits but also efficiency audits, coupled with the increasing complexities within the public sector, have placed significant pressure upon the staff resources within the offices of the Auditor's-General. The intention of the research is to provide empirical evidence of these changes on the utilization of staff resources. The Auditor General now, has responsibility for the conduct of firstly, regularity/compliance audits, which are required by mandate and, secondly, efficiency audits, which are left to the discretion of the Auditor-General. The latter are expected because these audits result in more achievements in the process of accountability via special reports to the Parliament. With these changes many problems have been identified. These include: increased workloads due to the wider charter accompanied by less relative resources, loss of staff resources to the private sector and other government departments, the ambiguous relationship between the Auditor-General and the executive government. The executive government is a client of the Auditor-General's, but also determines funding levels, lack of public awareness of the importance of government auditing, little agreement with what efficiency auditing actually means, as this is not defined by the Act. Restraints placed upon the Auditor-General by the government, by way of budgets, are not designed to restrain the independence of the Auditor-General, but do so in reality.

Central to the value of assurances provided by the Auditor-General is `independence' in relation to both the Parliament and the Executive. The chain of accountability flows through the management of public sector entities, Ministers, ...

Reputation Management

The Future of Corporate Communications and Public Relations

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members ...

Entrepreneurial Management and Public Policy

A collection of 14 papers by Johnston and other scholars.

Public Accountability vs. Contractual Obligations Privatization implies that public accountability for the quality of the service is replaced by a contractual relationship . Such relationships are established when a user becomes ...