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Marketing

A How-to-do-it Manual for Librarians

Explains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and individuals. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR.

Explains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and ...

Dollars Through the Doors

A Pre-1930 History of Bank Marketing in America

...by 1930 in America, banks had transformed themselves from passive acceptors of business to aggressive marketers and seekers of business.

...by 1930 in America, banks had transformed themselves from passive acceptors of business to aggressive marketers and seekers of business.

The Routledge Companion to Financial Services Marketing

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate.

Multicultural Education

Issues and Perspectives

As diversity continues to increase in the United States, ethnic, cultural, social-class, and linguistic gaps are widening between teachers and their students. The rapidly changing educational landscape presents unique challenges and opportunities for addressing diversity both creatively and constructively in schools. Multicultural Education helps current and future educators fully understand sophisticated concepts of culture; become more effective practitioners in diverse classrooms; and view race, class, gender, social class, and exceptionality as intersectional concepts. Now in its tenth edition, this bestselling textbook assists educators to effectively respond to the ways race, social class, and gender interact to influence student behavior and learning. Contributions from leading authorities in multicultural education discuss the effects of class and religion on education; differences in educational opportunities for male, female, and LGBTQ students; and issues surrounding non-native English speakers, students of color, and students with disabilities. Contemporary in relevance, this timely volume promotes multicultural education as a process of school reform. Practical advice helps teachers increase student academic achievement, work effectively with parents, improve classroom assessment, and benefit from diversity.

Did You Know? This book is also available as a Wiley eText. The Wiley eText is a complete digital version of the text that makes time spent studying more efficient.

Comprehensive Multicultural Education

Theory and Practice

NOTE: Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the Enhanced Pearson eText may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. This package includes the Enhanced Pearson eText. A comprehensive look at multicultural education that balances theory with practical teaching strategies. Comprehensive Multicultural Education: Theory and Practice uniquely blends diversity theory, history, and social science with sample lessons, cases, and real-world vignettes so that pre- and in-service teachers understand the what, why, and how of multicultural education. A comprehensive conceptual framework of multicultural teaching and a teacher-tested curriculum development model give readers a strong foundation for integrating multicultural perspectives in their own curricula. Incorporating current research and new sections on race and social justice, the 9th Edition includes three new chapters on gender, poverty, and special education so that today's teachers are better equipped to become informed, caring advocates for all students. Improve mastery and retention with the Enhanced Pearson eText* The Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is: Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience. Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad® and Android® tablet.** Affordable. Experience the advantages of the Enhanced Pearson eText along with all the benefits of print for 40% to 50% less than a print bound book. *The Enhanced eText features are only available in the Pearson eText format. They are not available in third-party eTexts or downloads. **The Pearson eText App is available on Google Play and in the App Store. It requires Android OS 3.1-4, a 7" or 10" tablet, or iPad iOS 5.0 or later. 0134745272 / 9780134745275 Comprehensive Multicultural Education: Theory and Practice, with Enhanced Pearson eText -- Access Card Package, 9/e Package consists of: 0134679024 / 9780134679020 Comprehensive Multicultural Education: Theory and Practice 0134682270 / 9780134682273 Comprehensive Multicultural Education: Theory and Practice, Enhanced Pearson eText -- Access Card

Incorporating current research and new sections on race and social justice, the 9th Edition includes three new chapters on gender, poverty, and special education so that today's teachers are better equipped to become informed, caring ...

Multicultural Education of Children and Adolescents

Multicultural Education of Children and Adolescents explores the foundations of diversity through cultural portraits of young people from a variety of backgrounds, and provides practical strategies for shaping and implementing a multicultural curriculum. In Part I, the authors introduce multicultural education as a concept and document the increasing cultural diversity of the United States. The text describes, in Part II, various cultural groups—including African, American Indian, and Hispanic cultures—to help pre-service teachers better understand the backgrounds of diverse learners. Part III focuses on topics that educators should consider when planning and implementing programs that teach acceptance and respect for cultural diversity. Through this series of applied chapters, teacher candidates will learn to use the most effective instructional practices with diverse learners, and to work successfully with families, school personnel, and administrators to implement a multicultural program. Content and features new to the sixth edition include the following: Every chapter opens with a real-life story that introduces the subject matter by showing the ideas in action. Points to Ponder boxes urge readers to reflect more deeply on information they have just read. Additional Case Studies with accompanying Questions for Discussion in all chapters enable nuanced consideration of the crucial differences between culturally specific learning styles. Increased emphasis on Social Justice and White Privilege, including its effects on all people. Chapter 13 has been significantly revised to include increased and updated information on sexual orientation, including transgender students. Chapters in Part II now feature further expanded sections on socioeconomic status and conditions of each ethnic group.

Through this series of applied chapters, teacher candidates will learn to use the most effective instructional practices with diverse learners, and to work successfully with families, school personnel, and administrators to implement a ...

Affirming Diversity

The Sociopolitical Context of Multicultural Education

Use a sociopolitical context to explore the meaning, necessity, and benefits of multicultural education Effective multicultural education must consider not just schooling, but also the larger social, economic, and political factors that affect students' success or failure in the classroom. Affirming Diversity: The Sociopolitical Context of Multicultural Education helps readers understand these pervasive influences by presenting extensive research and data on the sociopolitical nature of schools and society, information about different sociocultural groups, and a conceptual framework for examining multicultural education. Real-life cases and teaching stories dominate in this book that offers a first-hand look into the lives of students and educators from a variety of backgrounds. Additionally, tips for classroom activities and community actions offer aspiring teachers concrete suggestions to provide high-quality, inclusive education in spite of obstacles they may face. Throughout the 7th Edition, Nieto and Bode consider current policy, practice, and legislation issues while they outline a model of multicultural education that affirms diversity, encourages critical thinking, and leads to social justice and action.

Nieto (language, literacy, and culture, School of Education, U. of Massachusetts) explores the meaning, necessity, and benefits of multicultural education for students from all backgrounds in the U.S. The fourth edition includes case ...

Rethinking Multicultural Education

Teaching for Racial and Cultural Justice

This second edition is a collection of articles dealing with race and culture in the classroom that have appeared in Rethinking Schools magazine.

This second edition is a collection of articles dealing with race and culture in the classroom that have appeared in Rethinking Schools magazine.

What If All the Kids are White?

Anti-bias Multicultural Education with Young Children and Families

In this updated edition, two distinguished early childhood educators tackle the crucial topic of what White children need and gain from anti-bias and multicultural education. The authors propose seven learning themes to help young White children resist messages of racism and build identity and skills for thriving in a country and world filled with diverse ways of being. This compelling text includes teaching strategies for early childhood settings, activities for families and staff, reflection questions, a record of 20th- and 21st-century White anti-racism activists, and organizational and website resources. Book jacket.

In this updated edition, two distinguished early childhood educators tackle the crucial topic of what White children need and gain from anti-bias and multicultural education.

Multicultural Education, Transformative Knowledge and Action

Historical and Contemporary Perspectives

Includes case studies of individual pioneers such as Carter G. Woodson, Allison Davis, George I. Sánchez, Franz Boas, Mourning Dove, Ella Deloria, and Robert E. Park.

Includes case studies of individual pioneers such as Carter G. Woodson, Allison Davis, George I. Sánchez, Franz Boas, Mourning Dove, Ella Deloria, and Robert E. Park.