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Global Marketing Management

Changes, Challenges and New Strategies

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

Meeting consumer needs in different countries by providing the right products and services is an ongoing marketing challenge ... END - OF - CHAPTER CASE STUDY Islamic banking The Islamic Banking Movement can be defined as an organized ...