
Marketing Strategy, 1st Edition
Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.
- ISBN 13 : 1774749645
- ISBN 10 : 9781774749647
- Judul : Marketing Strategy, 1st Edition
- Pengarang : O. C. Ferrell, Michael Hartline, Bryan W. Hochstein, Marc Boivin,
- Kategori : Business & Economics
- Penerbit : Cengage Canada
- Bahasa : en
- Tahun : 2023
- Halaman : 45
- Google Book : http://books.google.co.id/books?id=vky-EAAAQBAJ&dq=isbn:9781774749647&hl=&source=gbs_api
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Ketersediaan :
Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.