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E-commerce

Business, Technology, Society

For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

Business, Technology, Society Kenneth C. Laudon, Carol Guercio Traver. 5' _ Trfi E-commerce Business Models and Concepts ~ LEARNING OBJECTIVES ' 2.