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In the News, 3rd edition

The Practice of Media Relations in Canada

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

While there are certainly different styles of newspaper writing (feature stories, editorials and regular columns, for example), this structure is still the standard for basic newswriting and is referred to as the inverted pyramid style.