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Public Relations: The Basics

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

The Quarterly Review

E-business

Key Issues, Applications and Technologies

How can the Internet and world wide web improve my long-term competitive advantage? This book helps answer this question by providing a better understanding of the technologies, their potential applications and the ways they can be used to add value for customers, support new strategies, and improve existing operations. It is not just about e-commerce but the broader theme of e-business which affects products, business processes, strategies, and relationships with customers, suppliers, distributors and competitors. To cover future trends, the editors have collected papers from authors operating at the frontiers of the developments so the reader can more appreciate the directions in which these technologies are heading. The resulting 165 essays have been collated into ten sections, which have been grouped in three parts: key issues, applications areas and applications, tools and technologies. A business rarely makes radical changes but is constantly making adjustments to circumstances. Businesses must now adapt to the global implications of the Internet and world wide web. This book hopes to aid awareness of the implications so that the changes are managed wisely.

Businesses must now adapt to the global implications of the Internet and world wide web. This book hopes to aid awareness of the implications so that the changes are managed wisely.

Legal Drafting

Litigation Documents, Contracts, Legislation, and Wills

Legal Drafting: Litigation Documents, Contracts, Legislation, and Wills is useful (1) as a textbook for a course about drafting any of the types of documents listed in the title and (2) as a reference book. As well as document-specific guidance and exercises, the book contains discussion of the following: Legal issues that are crucial to drafters. Guidance for creating document-organization schemes. Articulation issues (e.g., word choice, precise phrasing, and ambiguity). Grammar, punctuation, and style.

This textbook is about document drafting and is a useful reference for practitioners. The book contains the following: Discussion of legal issues that are crucial to drafters. Guidance for creating document-organization schemes.

Learn MYOB in 7 Days

The step-by-step guide that takes the stress out of keeping your books with MYOB This small business guide covers all the essentials, from setting up an account through to confidently producing financial reports, and all that's in between. In 7 quick and easy steps this book arms you with the knowledge you need to navigate your way through MYOB and will free up your time to focus on your business. Packed full of tips, tricks and traps to avoid, this is essential reading for small business owners and bookkeepers wanting to quickly and easily learn MYOB.

Packed full of tips, tricks and traps, this is essential reading for small business owners, accountants, bookkeepers and anyone wanting to learn MYOB quickly and easily.

Converting to Xero from MYOB In A Day For Dummies

Migrating from MYOB to Xero is an opportunity to examine whatinformation you really, really want from your accounting system,and also a chance to customise the data (and Xero) to suit thoseneeds. This In A Day book is focused on exporting data from theMYOB file you’ve been using, preparing that data so itimports into Xero easily, and then importing the data intoXero. In no time you’ll be in the cloud with activated bankfeeds. You’ll be reconciling data on your mobile phone,enabling your accountant to simultaneously access data,strategically managing your business and meeting your taxobligations.

Migrating from MYOB to Xero is an opportunity to examine whatinformation you really, really want from your accounting system,and also a chance to customise the data (and Xero) to suit thoseneeds.

Kebebasan Media Mengancam Literasi Politik

Teknologi ibarat pisau bermata dua, di satu sisi bisa memudahkan tetapi di sisi lain juga bisa menjadi ancaman. Dampaknya, demokrasi bisa tumbuh dan berkembang dengan pesat tetapi berpeluang mengancam sistem demokrasi. Demokrasi yang seharusnya membuka peluang partisipasi rakyat lebih baik justru berkembang di luar kendali dari ciri-ciri ideal demokrasi. Salah satu pemicunya adalah media massa. Media berperan dalam memberikan ruang kebebasan demokrasi. Namun demikian, media punya peran besar membunuh demokrasi itu sendiri. Buku ini mengkaji dari berbagai sudut pandang mengapa itu semua terjadi, sejarah dan tantangan serta apa yang harus dilakukan di masa datang. Tentu saja, agar pengembangan demokrasi tidak salah arah. Untuk itulah media massa sebenarnya punya andil besar untuk mewujudkan cita-cita ideal pelaksanaan demokrasi

Teknologi ibarat pisau bermata dua, di satu sisi bisa memudahkan tetapi di sisi lain juga bisa menjadi ancaman.