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Health Communication Message Design

Theory and Practice

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs.

Communication for Development in the Third World

Theory and Practice for Empowerment

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

This completely revised edition builds on the framework provided by the earlier text.

Gender Communication Theories and Analyses

From Silence to Performance

Gender Communication Theories and Analyses: From Silence to Performance surveys the field of gender and communication with a particular focus on feminist communication theories and methods - from structuralism to poststructuralism. In this text, authors Charlotte Krolokke and Ann Scott Sorensen help readers develop analytic focus and knowledge about their underlying assumptions that gender communication scholars use in their work.

The goal of the text is to help readers develop analytic focus and knowledge about their underlying assumptions that gender communication scholars use in their work.

Theorizing Communication

Readings Across Traditions

Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions.

Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, ...

McQuail′s Mass Communication Theory

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

" - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West.

Critical Issues in Qualitative Research Methods

Theoretically rich and stimulating, Critical Issues in Qualitative Research Methods targets matters inherent in qualitative research. It addresses some of the lesser-known or explicated qualitative research methods (such as ethology), the essential concepts of rigor and evaluation, dilemmas in data collection, and issues of scientific misconduct. The various schools of phenomenology and their major characteristics of excellence are described. In addition, ethical issues and concerns of scientific integrity are raised: Which set of ethics should a researcher use? Should one divulge their research purposes? Are there potential risks to informants? Each chapter in this volume deals with a matter that has not yet been resolved or addressed in existing literature. The chapters begin with a joint dialogue in which the contributors raise questions and comment upon the concept presented, thus giving a sense of the ongoing controversy these opinions engender. Critical Issues in Qualitative Research Methods is important reading for advanced students and researchers in all disciplines, especially nursing and allied health.

Should one divulge their research purposes? Are there potential risks to informants? Each chapter in this volume deals with a matter that has not yet been resolved or addressed in existing literature.

Qualitative Research Methods

This comprehensive text takes a practical approach that mirrors the path that students follow in conducting a research project. The book is based on the authors' highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. They introduce a 'qualitative research cycle' that leads students through the selection of appropriate methods, the collection of data, and the transformation of findings into a finished project. The book provides a clear explanation of the nature of qualitative research and its key concepts.

This comprehensive text takes a practical approach that mirrors the path that students follow in conducting a research project.

The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index

An encyclopedia about various methods of qualitative research.

An encyclopedia about various methods of qualitative research.

Qualitative Research & Evaluation Methods

In Unstable and Brittle Diabetes, Geoff Gill brings together research on the management of brittle diabetes (or erratic glucose control), which is a controversial area in terms of definition and management and one that creates much debate among diabetologists. This monograph aims to help the diabetologist understand this troublesome condition.

In Unstable and Brittle Diabetes, Geoff Gill brings together research on the management of brittle diabetes (or erratic glucose control), which is a controversial area in terms of definition and management and one that creates much debate ...

Qualitative Research Design: An Interactive Approach

An Interactive Approach

The Third Edition presents an approach to qualitative research design that both captures what researchers really do and provides step-by-step support and guidance for those embarking for the first time on designing a qualitative study.

The Third Edition presents an approach to qualitative research design that both captures what researchers really do and provides step-by-step support and guidance for those embarking for the first time on designing a qualitative study.