Sebanyak 1857 item atau buku ditemukan

Transition from Socialist to Market Economies

Comparison of European and Asian Experiences

20 years after the collapse of communism in Central Eastern European countries and 30 years after the start of market-oriented reforms in China, this book provides a framework for understanding the differing emphasis and sequencing of two reforms and explores in-depth these issues in the demise of communism and the triumph of the market economy.

20 years after the collapse of communism in Central Eastern European countries and 30 years after the start of market-oriented reforms in China, this book provides a framework for understanding the differing emphasis and sequencing of two ...

Total Quality

Management, Organization and Strategy

Shows how principles and methods have been put into effect in real organizations, while also illustrating the relationship between total principles and theories studied in prior management courses.

Shows how principles and methods have been put into effect in real organizations, while also illustrating the relationship between total principles and theories studied in prior management courses.

Public Relations

Strategies and Tactics, Global Edition

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.

The Global Public Relations Handbook

Theory, Research, and Practice

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.

Think Public Relations

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how: Personalize Learning--MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking--Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students--An appealing visual design and real-world applications engage students in the material. Apply Ethics-- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. Support Instructors--Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed. Note: MyMySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205916783 / ValuePack ISBN-13: 9780205916788

Resource added for the Communication 108011 courses.

Private Management and Public Policy

The Principle of Public Responsibility

Private Management and Public Policy is a landmark work at the intersection of business and society. First published in 1975, it focuses on the management processes that companies use to respond to social issues. The text develops the "principle of public responsibility" as an alternative to the notion that firms have unlimited accountability. And, it presents one of the first systems-based approaches to corporate responsibility, providing theoretical support for business involvement in public policy. Arguably, the book's major contribution is its broad outline of an alternative theory of the firm in society—one that offers the possibility of overcoming traditional public and private dichotomies.

Arguably, the book's major contribution is its broad outline of an alternative theory of the firm in society—one that offers the possibility of overcoming traditional public and private dichotomies.