The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.
The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.
How do modern Muslims adapt their traditions to engage with today's world? Charles Tripp's erudite and incisive book considers one of the most significant challenges faced by Muslims over the last sixty years: the challenge of capitalism. By reference to the works of noted Muslim scholars, the author shows how, faced by this challenge, these intellectuals devised a range of strategies which have enabled Muslims to remain true to their faith, whilst engaging effectively with a world not of their own making. The work is framed around the development of their ideas on Islamic socialism, economics and the rationale for Islamic banking. While some Muslims have resorted to confrontation or insularity to cope with the challenges of modernity, most have aspired to innovation and ingenuity in the search for compromise and interaction with global capitalism in the twenty-first century.
By reference to the works of noted Muslim scholars, the author shows how, faced by this challenge, these intellectuals devised a range of strategies which have enabled Muslims to remain true to their faith, whilst engaging effectively with ...
The 130 million Muslims in India form the second largest Muslim population in the world. Scholarship on them has however focused on a limited range of issues. There is little by way of macro studies on the economic condition of Muslims in various parts of India. What is the condition of the Indian Muslims at the dawn of the twenty first century? What is the demographic profile of the community? What is the percentage of its population in agriculture, industry and the tertiary sector? How do Muslims fare at the national level? Does the Muslim economic condition differ from state to state, given the regional imbalances in the country resulting from unequal develop-ment? How does Muslim economic condition in the early twenty first century compare with the recent and distant past? To what extent can the political changes account for these varia-tions? How does the economic profile of the Muslims compare with the majority Hindus, Dalits, and minorities like Christians, Sikhs and Parsis? Historians, politicians, journalists and others agree that Muslims in general lag behind other communities. Does Islam, or Islam as interpreted and lived, have anything to do with it? What is the role of the State in this matter? What is the record of the post-independence central and state governments? The author tries to answer some of these questions. He argues that understanding these issues is not only a matter of academic enquiry, but also necessary for taking appropriate corrective measures by the community leader-ship as well as by the state. The various chapters focus on the pre-Independence legacy, the impact on Muslims of Partition and politics on ownership of assets, employment, access to education, public services or their role in labour, commerce and industry. It is a report on the current status of the Muslim minority in India, particularly the Urdu-speaking Muslims. Densely documented, with hard to find statistical data, written with an economy of words, no one remotely interested in Indian economy, society or politics can afford to ignore this immensely readable book.
Densely documented, with hard to find statistical data, written with an economy of words, no one remotely interested in Indian economy, society or politics can afford to ignore this immensely readable book.
This book presents a comprehensive view of concepts, principles and practices of Total Quality Management (TQM) from basics through advanced tools and techniques for practical implementation.It is well known that ‘Total Organization Involvement’ in understanding and implementing TQM, along with the integrated business strategy, provided Japanese organizations with a strong platform for a meteoric rise to world-class performance and global leadership in every sphere of their operation. The success of TQM therefore depends a lot on the strong foundation and infrastructure of an organization. This is the crux of the author’s theory of ‘Holistic Management System for World-class Performance and Leadership’ expounded in this book. It is a TQM-based model that helps create a world-class management system for performance excellence and global leadership. The concluding part of the book cites several examples of practical implementation of TQM principles and practices in various manufacturing and service sectors of the Indian industry, providing elaboration and analysis of each case study. The book is aimed at undergraduate and postgraduate students of management as well as students of most engineering disciplines. It can also be used by the industries as a valuable guide to continuous improvement and implementation of a world-class management system in line with the TQM principles and practices. In a nutshell, the book provides wide coverage of areas related to TQM and integrates all its processes, tools and techniques under one management system to help businesses grow and excel. This is indeed the unique feature of the book.
In a nutshell, the book provides wide coverage of areas related to TQM and integrates all its processes, tools and techniques under one management system to help businesses grow and excel. This is indeed the unique feature of the book.
Providing accessible coverage of the basics and practical aspects of total quality management, this book is intended for students of management and engineering. The text adopts a realistic approach to the teaching of the subject with the principal focus on the philosophy of total quality management and its role in today’s world of fierce business competition. Discusses the mechanism of quality control, quality assurance and different types of quality control tools and their usage. Features the Japanese management philosophy, quality awards and standards. Presents the differences between total quality management and business process re-engineering and approaches to integrate them. Describes the various aspects of benchmarking, capability maturity model and customer relationship management.
Providing accessible coverage of the basics and practical aspects of total quality management, this book is intended for students of management and engineering.
Issues on the rights and access of sexual reproductive health for women in Indonesia; report of the 2006 workshop held in various locations in Indonesia.
Anak Problem dan kekerasan serta persoalan reproduksi yang dihadapi sehari - hari di lingkungan tinggal : Perhatian dan kekhawatiran guru yang berlebihan terhadap murid perempuan kaitannya dengan keperawanan .
itu apabila guru yang kedua mengetahui bahwa murid tersebut telah mempunyai guru sempurna yang harus diikutinya , bahkan guru yang kedua itu juga harus menyuruhnya kembali ke guru yang pertama dengan memberitahukan bahwa seandainya guru ...
STANDARD CERTIFICATE : SCHOOL PSYCHOLOGIST ( Valid 5 years , Renewable for 5 year ) Master's degree of not less than 60 semester hours with professional education . Renewable within 5 years with two years experience as a school ...
