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E-Commerce Strategy

Text and Cases

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Overall, the useful guidelines provided should prove valuable to students and researchers in the field. This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives.

Effective Control Regarding E-Commerce Risks in Stock Exchange Market Focusing on Cloud Computing

Today, effective risk control is as important as maximizing the return on investment for investors; therefore, it is important to examine the patterns and tools of effective risk control for investors. By using both local and global optimization algorithms, risk-based control patterns are minimized and its effective boundaries are compared. In fact, the implementation of e-commerce requires the realization of electronic banking. For this reason the use of electronic systems in the financial and credit institutions of the world is rapidly expanding and the number of users of electronic banking services is on the rise. Iran is a young country in the field of electronic commerce and banking, and there is a long way in reaching its acceptable level. The book, which is set out in five chapters, examines all the business practices of e-commerce

Iran is a young country in the field of electronic commerce and banking, and there is a long way in reaching its acceptable level. The book, which is set out in five chapters, examines all the business practices of e-commerce

E-commerce: a Study of Developments and E-banking in Greece

Ecommerce Economics

This second edition of E-Commerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity. There are several topics new to this edition. These include expanded coverage of e-commerce intermediaries, product compatibility and network standards, bundling of information goods and related antitrust issues, the implications of the Internet for telecommunications, two-sided markets, digital privacy issues, net neutrality, online consumer communities, and the growth of open source software.

This second edition of E-Commerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services.

E-Commerce for Organizational Development and Competitive Advantage

As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development. With the growing applications of electronic commerce technologies, this reference source is vital for educators, researchers, and managers interested in the advantages of this field.

E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development.

E-Commerce Strategy

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof.