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Effective Promotional Planning for E-Business

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally. The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside traditional brand building With its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, 'Effective Promotional Planning for e-Business' is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation. comprehensive coverage of all topics related to marketing communications for e-businesses a truly international flavour, with case studies and examples from around the world to illustrate current practice in marketing communications regularly updated web site resource to support the book including examples of campaigns, visual images and case studies

The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside ...

Advanced E-business Research

International Trends & Issues

Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.

This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models?

Advances in Construction ICT and e-Business

This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. Drawing on research conducted in the US and UK, this book presents the state of the art of various ebusiness processes, and examines BIM, virtual environments and mobile technologies. Innovation is a theme that runs throughout this book, so in addition to the direct impact of these new technical achievements, it also considers the management styles that helped them to emerge. Examples from industry are illustrated with case studies and presented alongside research from some of the best known academics in this field. This book is essential reading for all advanced students and researchers interested in how ICT is changing construction management and the construction industry.

This book is essential reading for all advanced students and researchers interested in how ICT is changing construction management and the construction industry.

E-business Innovation and Change Management

This work addresses e-business innovation and change management issues. It provides an understanding of the interdependence and synergy between the two issues and that a holistic approach is imperative for organizations to survive in this economy and achieve a competitive advantage.

This work addresses e-business innovation and change management issues.

E-Business Service Level Agreements

Strategies for Service Providers, E-Commerce and Outsourcing

Your customers don't care whether it is you, your ISP, ASP, or other outsourced provider who screws up - they just know they can't do business with you when they want to. All that matters is that your e-business is failing to deliver - and that you need to hold someone accountable. Meaningful Service Level Agreements (SLAs) are unambiguous, comprehensive, and enforceable. SLAs commit suppliers to a defined quality of service: failure to meet explicit service levels can result in penalties or even legal action. Spectacular losses often follow e-business outages, particularly when SLAs are not in force. The biggest hit is not necessarily loss of income or profit, but impact on stock values - especially when markets are skittish. Some losses have exceeded $40 million with stock values falling by 26%. This new book offers the keys to effective SLAs with Internet Service Providers (ISPs) and Application Service Providers (ASPs), which can go a long way toward averting catastrophic losses as well as day-to-day headaches.

This new book offers the keys to effective SLAs with Internet Service Providers (ISPs) and Application Service Providers (ASPs), which can go a long way toward averting catastrophic losses as well as day-to-day headaches.

E-Business and Telecommunications

14th International Joint Conference, ICETE 2017, Madrid, Spain, July 24-26, 2017, Revised Selected Paper

This book constitutes the refereed proceedings of the 14th International Joint Conference on E-Business and Telecommunications, ICETE 2017, held in Madrid, Spain, in July 2017. ICETE is a joint international conference integrating four major areas of knowledge that are divided into six corresponding conferences: International Conference on Data Communication Networking, DCNET; International Conference on E-Business, ICE-B; International Conference on Optical Communication Systems, OPTICS; International Conference on Security and Cryptography, SECRYPT; International Conference on Signal Processing and Multimedia, SIGMAP; International Conference on Wireless Information Systems, WINSYS. The 17 full papers presented were carefully reviewed and selected from 195 submissions. The papers cover the following key areas of information and communication technologies, including data communication and networking, e-business and telecommunications: data communication networking; e-business; optical communication systems; security and cryptography; signal processing and multimedia applications; wireless networks and mobile systems.

This book constitutes the refereed proceedings of the 14th International Joint Conference on E-Business and Telecommunications, ICETE 2017, held in Madrid, Spain, in July 2017.

E-Business: Implementasi, Strategi dan Inovasinya

Electronic business (e-Business) adalah penggunaan teknologi elektronik terutama dalam bentuk teknologi informasi (TI) untuk melakukan segala proses bisnis, termasuk di dalamnya adalah jual beli atau pertukaran produk, jasa dan informasi, membangkitkan permintaan melalui kegiatan marketing, melayani pelanggan, berkolaborasi dengan rekan bisnis dan kegiatan transaksi bisnis secara online. Buku ini terdiri dari 9 (sembilan) bab, yaitu : Bab 1 Konsep, Etika dan Implementasi E-Business Bab 2 Pemanfaatan Teknologi Informasi dan Komunikasi Pada E-Business Bab 3 Manfaat E-Bisnis Bagi Konsumen Bab 4 Strategi E-Business Bab 5 Hubungan E-Business dan Social Commerce Bab 6 Inovasi Ambidexter Bab 7 Tax dalam E Business Bab 8 Evolusi E-Marketplace Bab 9 Evolusi E bussiness dalam Dunia Maya

Electronic business (e-Business) adalah penggunaan teknologi elektronik terutama dalam bentuk teknologi informasi (TI) untuk melakukan segala proses bisnis, termasuk di dalamnya adalah jual beli atau pertukaran produk, jasa dan informasi, ...

E-Banking and E-Commerce in Pakistan

An Analytical Approach

Technology has undoubtedly made a significant change in every aspect of life in Pakistan, whether it is a financial or non-financial sphere. Banks in Pakistan are offering more and more facilities to customers with ease and convenience regarding e-banking. However, people in Pakistan still refrain from using it. Pakistan has various barriers to e-banking and e-commerce, like relatively few internet users, inadequate infrastructure, and security for online transactions. The Government of Pakistan is working on these areas to overcome respective issues. This research analyzes the prospects and barriers of e-banking and e-commerce in Pakistan.

The Government of Pakistan is working on these areas to overcome respective issues. This research analyzes the prospects and barriers of e-banking and e-commerce in Pakistan.

Improving E-Commerce Web Applications Through Business Intelligence Techniques

As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

E-business and E-commerce for Managers

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.

This new book by the world's leading programming language textbook authors guides you through the most exciting business era since the Industrial Revolution.