| 015431 |
Tersedia di Library of UI BBC
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| 011108 |
Tersedia di Library of UI BBC
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Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.
The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet.
This wizard based software, designed to support any small business management and/or entrepreneurship text, is a step-by-step guide and an easy-to-use tool to complete a feasibility analysis on a business idea. The program allows instructors the flexibility to assign each step in the feasibility analysis separately, or to assign the entire feasibility analysis as a semester project. Through the process of completing the feasibility analysis, students complete five separate assignments; the result is an in-depth, gradable Business Feasibility Analysis report. Each step in the process is clearly explained and an example is provided for each step to help students visualize what their results should look like. Students are shown how to solicit feedback from potential users of their product or service and how to gather data, so they can base their judgment on facts rather than speculation. Students are allowed to print or e-mail one section of the analysis at a time, or the entire plan when completed.
This wizard based software, designed to support any small business management and/or entrepreneurship text, is a step-by-step guide and an easy-to-use tool to complete a feasibility analysis on a business idea.
This dynamic handbook has sold over l00,000 copies in Japan already and has helped thousands of firms throughout the world turn quality into their most powerful marketing weapon. You can use the Ishikawa method to create high-quality products, as well as improve customer relations, reduce manufacturing costs, decrease "down-time", and minimize product liability suits.
This dynamic handbook has sold over l00,000 copies in Japan already and has helped thousands of firms throughout the world turn quality into their most powerful marketing weapon.
The same publication noted that in 1975 the official names for regional ed- ucation service agencies in various states ... and Georgia Area Education Agency ( AEA ) —Iowa Educational Service Unit ( ESU ) -Nebraska Intermediate Unit ( IU ) ...
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
This text also serves as the basic reference for accreditation programs worldwide.
