Sebanyak 22 item atau buku ditemukan

Public Relations

Made Simple

Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner.

Interpersonal Communication

Pergamon International Library: Pergamon General Psychology Series

Interpersonal Communication focuses on the basic processes of interpersonal communication, emphasizing the importance of reciprocal influence processes in face-to-face interaction. The topics discussed in this book include the manipulation of interpersonal communication; dual aspect of human communication; dimensions of social interaction; nonverbal communication; and social interaction in subhuman primates. The psychotherapy as interpersonal communication; study of disturbed communication in families; and development of interpersonal communication in children are also deliberated. This text likewise covers the cultural differences in interpersonal communication and study of interpersonal processes. This publication is intended for social psychologists, but is also a good reference for those working in related disciplines that require a social psychological treatment of the subject.

The topics discussed in this book include the manipulation of interpersonal communication; dual aspect of human communication; dimensions of social interaction; nonverbal communication; and social interaction in subhuman primates.

Total Quality Management for Engineers

Written for practitioners and students with an engineering background, this book bridges the gap between their understanding of the techniques of quality control and the wider definition of TQM which is now accepted as a key part of business philosophy. Analyzes the relevance of total quality management (TQM) to changes in the engineering profession in the light of its increased involvement in company practices. It presents a broad picture of TQM and its main aspects and explains why it is considered as the major thrust for future competitiveness.

Written for practitioners and students with an engineering background, this book bridges the gap between their understanding of the techniques of quality control and the wider definition of TQM which is now accepted as a key part of ...

Essays on Planning Theory and Education

A selection of essays concerned with the evolution of thought in the fields of both planning theory and education. A joint treatment of these closely related themes adds to the understanding of planning theory as a conceptual basis for planning and aims to engender discussion of improvements to the education of planners.

References AMOS, F. J. C. (1971) The development of the planning process, Journal of the Royal Town Planning Institute, Vol. 57, pp. 304-8. COCKBURN, C. (1970a) Facts about planning courses, Information Papers, No.

Front Office Management for the Veterinary Team - E-Book

A complete guide to veterinary office management, Front Office Management for the Veterinary Team, 2nd Edition focuses on the day-to-day front office skills you need to become a valuable member of the veterinary team. It covers duties ranging from scheduling appointments to billing and accounting, managing inventory and medical records, marketing, using outside diagnostic laboratory services, and communicating effectively and compassionately with clients. This edition includes an updated chapter on pet health insurance and wellness programs as well as updated coverage of office procedures and technology. Step-by-step instructions simplify essential front office tasks! Comprehensive coverage of front office skills includes telephone skills, appointment scheduling, admitting and discharging patients, and communicating with clients. Coverage of clinical assisting ranges from examinations and history taking for patients to kennels and boarding procedures, as well as radiology and laboratory procedures. Veterinary Ethics and Legal Issues chapter helps you protect the practice, and run an office based on ethical principles. An Evolve companion website lets you practice front office tasks with exercises in bookkeeping/accounts receivable, appointment management, and charting. Downloadable working forms offer practice in completing sample checks, laboratory forms, and incident reports. Review questions and suggested activities reinforce important concepts presented in each chapter. Information on electronic banking and tax forms ensures that you adhere to the latest financial guidelines. Information on security in office communication covers the most current methods of safe, electronic communication. Practice Point boxes highlight practical information to remember while on the job. UPDATED Pet Health Insurance and Wellness Programs chapter describes how pet insurance and wellness programs may integrated into a successful business. UPDATED chapters include the most current information on team management, human resources, marketing, inventory management, and preparing and maintaining a budget. UPDATED coverage of technology and procedures includes new computer screen shots, new photos, revised What Would You Do/Not Do boxes addressing real-life situations, and a glossary, helping you make a smooth transition into the workplace.

This edition includes an updated chapter on pet health insurance and wellness programs as well as updated coverage of office procedures and technology. Step-by-step instructions simplify essential front office tasks!

Electronic Banking and Treasury Security

This edition takes into account the very latest advances in electronic banking and treasury security. The electronic transmission of funds from companies to banks means that companies are responsible for high levels of risk previously covered by the bank's own security systems. This book is the definitive source of advice for all finance professionals. Electronic banking and treasury security covers everything from the systems themselves to the new documentation and includes contributions from leading figures in the banking, treasury and computing communities. This book is invaluable to corporate treasurers, finance directors, bankers and the financial advisory community.

This edition takes into account the very latest advances in electronic banking and treasury security.

Act Companion to Treasury Management

ACT companion to treasury management is more than just an update of the classic first edition. It has been completely rewritten to incorporate all that has changed in international treasury management since the first edition was written over twelve years ago. This exceptional A-Z of international treasury practice provides clear explanations of uses and practicalities along with the risks and advantages of implementation. ACT companion to treasury management now includes entries on: Accounting procedures Banking relationships and procedures Financial markets and instruments Foreign exchange, interest rate and credit risk management International treasury management Tax planning Treasury control and performance measurement Edited by a leading treasury consultant with contributions from a wide range of experts in their individual fields, it will be an essential purchase for treasurers, finance professionals, business advisors and students; in fact anyone whose work touches on the field of treasury management.

The business to be sold may be insolvent or in receivership and the existing management may be an appropriate and willing purchaser. Large companies may, following a merger, wish to dispose of non-core businesses either because these ...

Introduction to Radiologic and Imaging Sciences and Patient Care E-Book

Expanded and updated career content addresses professional development and advancement. Patient care content includes information on biomechanics and ergonomics of the radiologic and imaging sciences professional. Information management coverage provides an overview of health informatics for the radiologic and imaging sciences professional. Step-by-step procedures presented in boxed lists throughout the text supply you with easy-to-follow steps for clinical success. Back-of-book review questions and questions to ponder provide opportunities for further review and greater challenge. More than 300 photos and line drawings help you understand and visualize patient-care procedures. Strong pedagogy, including chapter objectives, key terms, outlines, and summaries organize information and ensure you understand what is most important in every chapter.

Radiologic and imaging sciences professionals are peopleoriented, hands-on individuals, who require proficiency in a wide variety of communication techniques. Educational programs in these sciences should strive to assist students in ...

A Practical Logic of Cognitive Systems

The Reach of Abduction: Insight and Trial

The present work is a continuation of the authors' acclaimed multi-volume A Practical Logic of Cognitive Systems. After having investigated the notion of relevance in their previous volume, Gabbay and Woods now turn to abduction. In this highly original approach, abduction is construed as ignorance-preserving inference, in which conjecture plays a pivotal role. Abduction is a response to a cognitive target that cannot be hit on the basis of what the agent currently knows. The abducer selects a hypothesis which were it true would enable the reasoner to attain his target. He concludes from this fact that the hypothesis may be conjectured. In allowing conjecture to stand in for the knowledge he fails to have, the abducer reveals himself to be a satisficer, since an abductive solution is not a solution from knowledge. Key to the authors' analysis is the requirement that a conjectured proposition is not just what a reasoner might allow himself to assume, but a proposition he must defeasibly release as a premiss for further inferences in the domain of enquiry in which the original abduction problem has arisen. The coverage of the book is extensive, from the philosophy of science to computer science and AI, from diagnostics to the law, from historical explanation to linguistic interpretation. One of the volume's strongest contributions is its exploration of the abductive character of criminal trials, with special attention given to the standard of proof beyond a reasonable doubt. Underlying their analysis of abductive reasoning is the authors' conception of practical agency. In this approach, practical agency is dominantly a matter of the comparative modesty of an agent's cognitive agendas, together with comparatively scant resources available for their advancement. Seen in these ways, abduction has a significantly practical character, precisely because it is a form of inference that satisfices rather than maximizes its response to the agent's cognitive target. The Reach of Abduction will be necessary reading for researchers, graduate students and senior undergraduates in logic, computer science, AI, belief dynamics, argumentation theory, cognitive psychology and neuroscience, linguistics, forensic science, legal reasoning and related areas. Key features: - Reach of Abduction is fully integrated with a background logic of cognitive systems. - The most extensive coverage compared to competitive works. - Demonstrates not only that abduction is a form of ignorance preserving inference but that it is a mode of inference that is wholly rational. - Demonstrates the satisficing rather than maximizing character of abduction. - The development of formal models of abduction is considerably more extensive than one finds in existing literature. It is an especially impressive amalgam of sophisticated conceptual analysis and extensive logical modelling. · Reach of Abduction is fully integrated with a background logic of cognitive systems. · The most extensive coverage compared to competitive works · Demonstrates not only that abduction is a form of ignorance preserving inference but that it is a mode of inference that is wholly rational. · Demonstrates the satisficing rather than maximizing character of abduction. · The development of formal models of abduction is considerably more extensive than one finds in existing literature. It is an especially impressive amalgam of sophisticated conceptual analysis and extensive logical modelling.

The present work is a continuation of the authors' acclaimed multi-volume A Practical Logic of Cognitive Systems. After having investigated the notion of relevance in their previous volume, Gabbay and Woods now turn to abduction.