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Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.

This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it.

Transformation Index BTI 2014

Political Management in International Comparison

Managing the peaceful transition of authoritarian states to democracy and a market-economic system represents a tremendous challenge. Whether it comes to reconstituting the coherency of the state following armed conflict, expanding participation rights and the rule of law in emerging democracies, overcoming corrupt structures, fighting poverty and inequality, or establishing clear rules for stable market-economic competition, the requirements are enormous, and the pressure on responsible leaders is intense. After all, the quality of political management makes an essential contribution to the success or failure of transformation processes. The Bertelsmann Stiftung's Transformation Index (BTI) thus systematically places political decision-makers' steering capability at the heart of its analysis and, as a result, is the only index in the world that measures and compares the quality of governance with self-collected data. This is done in the firm conviction that the ongoing comparative study of transformation processes is invaluable for the successful design of reforms and holds enormous global potential to learn from different political strategies for steering change, even though diverse traditions, power configurations, resources and cultures necessarily make each transformation process unique. The BTI measures and compares transition processes in 129 transformation countries with data collected between 2011 and 2013 and establishes their global rating based on detailed country reports. Now in its sixth edition, it offers the opportunity to understand long-term trends and global developments through the analysis of time-series data. The spotlight on current developments is thus complemented by a decade of data that captures the most varied transformation processes and puts into perspective recent progress and setbacks on the way to democracy and a market economy.

This is done in the firm conviction that the ongoing comparative study of transformation processes is invaluable for the successful design of reforms and holds enormous global potential to learn from different political strategies for ...

Financial Privacy

An International Comparison of Credit Reporting Systems

In this updated edition, author Nicola Jentzsch provides an in-depth analysis of the economics and regulation of financial privacy. You get a comparative overview of credit reporting systems in the US and in the 27 member states of the European Union. This is the "most in-depth study of the history and economics of credit reporting to date," according to David Medine, former Associate Director of the U.S. Federal Trade Commission.

In this updated edition, author Nicola Jentzsch provides an in-depth analysis of the economics and regulation of financial privacy.

The SAGE Handbook of Public Administration

The original Handbook of Public Administration was a landmark publication, the first to provide a comprehensive and authoritative survey of the discipline. The eagerly-awaited new edition of this seminal international handbook continues to provide a complete review and guide to past and present knowledge in this essential field of inquiry. Assembling an outstanding team of scholars from around the world, the second edition explores the current state-of-the-art in academic thinking and the current structures and processes for the administration of public policy. The second edition has been fully revised and updated, with new chapters that reflect emerging issues and changes within the public sector: - Identifying the Antecedents in Public Performance - Bureaucratic Politics - Strategy Structure and Policy Dynamics - Comparative Administrative Reform - Administrative Ethics - Accountability through Market and Social Instruments - Federalism and intergovernmental coordination. A dominant theme throughout the handbook is a critical reflection on the utility of scholarly theory and the extent to which government practices inform the development of this theory. To this end it serves as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The SAGE Handbook of Public Administration remains indispensable to the teaching, study and practice of public administration for students, academics and professionals everywhere.

The SAGE Handbook of Public Administration remains indispensable to the teaching, study and practice of public administration for students, academics and professionals everywhere.

Marketing in the Emerging Markets of Islamic Countries

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries.

Public Management and Administration

Introducing the scope and scale of government, competing approaches to the study of management in the public sector, different forms of service delivery and the major topics in the subject such as strategic management, leadership and performance management, this book continues to be a key point of reference for lecturers and students in the field. This leading text has been completely revised and updated throughout. It covers the whole field of public management and administration, offering discrete chapters on the main topics in the field.

the opportunistic kind can be dealt with by better management above all else, that is, better public management. ... The first point to look at briefly is that of the relationship between new forms of accountability and democracy.

Public Administration and Public Affairs

Updated in its 12th edition, Public Administration and Public Affairs shows readers how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. With a continuing and corroding crisis occurring, as well as greater governance by nonprofit organizations and private contractors, it is vital that readers are given the skills and tools to lead in such an environment. Using easy-to-understand metaphors and an accessible writing style, Public Administration and Public Affairs shows its readers how to govern better, preparing them for a career in public administration.

U.S. Government Accountability Office, Federal Debt: Answers to Frequently Asked Questions, An Update, GAO-04-485SP Federal Debt (Washington, DC: U.S. Government Printing Office, 2004), p. 17. Emphasis added. U.S. Office of Management ...

Public Value

Theory and Practice

This text provides a concise and internationalized restatement of the public value approach, an assessment of its impact to date - in theory and practice - and of its particular relevance to the challenges of public management in a time of crisis and austerity.

This text provides a concise and internationalized restatement of the public value approach, an assessment of its impact to date - in theory and practice - and of its particular relevance to the challenges of public management in a time of ...

SEJARAH PEMIKIRAN EKONOMI ISLAM (1) Kebijakan dan Praktek Ekonomi Rasulullah Shallallahu Alaihi Wa Sallam

Judul : SEJARAH PEMIKIRAN EKONOMI ISLAM (1) Kebijakan dan Praktek Ekonomi Rasulullah Shallallahu Alaihi Wa Sallam Penulis : Robi, S.Pd Kata Pengantar Prof. Dr. H. Kartawan, SE., MP (Ketua Masyarakat Ekonomi Syariah Kota Tasikmalaya) Ukuran : 14,5 x 21 cm Tebal : 124 Halaman ISBN : 978-623-497-562-8 Sinopsis Pemikiran Ekonomi Islam yang berkembang pada masa kejayaan Peradaban Islam, dikemudian hari terpinggirkan dari Sejarah Pemikiran Ekonomi Dunia. Hal itu karena para penulis Barat Modern tidak memberikan apresiasi seperti yang dilakukan Joseph Schumpeter dalam bukunya History of Economic Analysis yang memulai sejarah pemikiran ekonomi bermula dari Yunani, namun tiba-tiba loncat ke masa St Aquinas (abad ke-12), dan mengandaikan kekosongan pemikiran ekonomi (great gap) sejak abad ke-7 hingga abad ke-12. Padahal, pada periode ini Umat Islam berada di puncak kejayaannya yang melahirkan pemikir-pemikir ekonomi Islam yang kemudian mempengaruhi pemikiran ekonomi Barat. Sebagai contoh, Adam Smith yang dihormati sebagai Bapak Ekonomi Barat, terpengaruh oleh Abu Ubaid. Bukunya The Wealth of Nations merupakan terjemahan dari kitab Al-Amwal-nya Abu Ubaid. Dari Kitab Al-Amwal, Adam Smith mengambil teori Invisible Hand-nya. Selain Adam Smith, masih banyak ekonom Barat lain yang teorinya secara jelas dipengaruhi pemikiran ekonomi Islam. Maka dari itu, penulis berupaya menyajikan pemikiran ekonomi Islam sejak Rasulullah Shalallahu alaihi wa sallam hingga pemikir ekonomi Islam kontemporer. Buku ini adalah jilid pertama yang menjelaskan kebijakan dan praktek ekonomi pada masa Rasulullah Shalallahu alaihi wa sallam. Buku ini juga menyajikan informasi unik : benarkah Nabi Adam as adalah manusia pertama? Benarkah para Nabi adalah pelopor aktivitas ekonomi? Benarkah Piagam Madinah adalah Konstitusi Tertulis Pertama di Dunia? Dan masih banyak lagi.

... Islam (Islamic worldview),10 demikian pula peradaban Barat membangun konsep keilmuannya berda- sarkan pandangan hidup Barat (Western worldview).11 Jadi, apa yang dikembangkan oleh ekonom-ekonom Barat sebenarnya merupakan hasil perkembangan ...

Sejarah Pemikiran Ekonomi Islam Pra Modern

Ekonomi merupakan bagian yang tidak terpisahkan dari kehidupan manusia, sejak masa arab pra Islam, masyarakat arab sudah memiliki konsep dan system ekonomi, Sebagian konsep dan system ekonomi tersebut senafas dengan ajaran Islam yang kemudian ditumbuhkembangkan dalam kehidupan berekonomi masyarakat dan sebagian lain berseberangan dengan ajaran Islam yang kemudian ditolak dan dijauhkan dari kehidupan berekonomi mereka. Nabi Muhammad saw. Sebagai founder pemikiran ekonomi Islam menggelunturkan pemikiran-pemikiran ekonomi yang bersumber dari wahyu dalam bentuk ajaran dan kebijakan dalam kapasitas beliau sebagai Nabi dan Kepala Negara. Ajaran dan kebijakan ekonomi tersebut direkam dalam hadis-hadis yang menjadi sumber kedua ajaran Islam. Hadis-hadis Nabi yang berisikan ajaran dan kebijakan ekonomi tersebut diwarisi, dikaji dan dikembangkan lebih jauh oleh ulama-ulama dengan latar belakang keilmuan yang berbeda, mulai dari ahli fikih, sejarawan, filosof, sufi dan sebagainya, seperti Zaid bin Ali, Abu Hanifah, Imam Malik, Imam Syafii, Ahmad bin Hambal, Abu Yusuf, Muhammad Asy-Syaibani dan ulama-ulama lainnya. Pemikiran-pemikiran ekonomi mereka menurut Islahi turut serta berkontribusi dalam sejarah pertumbuhan dan perkembangan ekonomi barat yang luput dari catatan sejarah ekonomi mereka.

Ekonomi merupakan bagian yang tidak terpisahkan dari kehidupan manusia, sejak masa arab pra Islam, masyarakat arab sudah memiliki konsep dan system ekonomi, Sebagian konsep dan system ekonomi tersebut senafas dengan ajaran Islam yang ...